Making the house a home
Tuis magazine, less than a year old and already the third-largest selling home and garden magazine in the country, was awarded the ADvantage ADmag Awards' Best Décor Magazine and Best Newcomer of the Year last week.
Within a few short months circulation has grown from a launch issue of 43 000 to 56 011 (ABC June to December 2004).
Business manager Elsa Carpenter-Frank says its success in an extremely competitive sector is largely due to an accurately defined target audience, a large and clearly segmented market whose interests were not reflected in any of the existing décor publications.
