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Marketing & Media4 steps to a purpose-driven creativity approach for measurable results
Keshin Govender 49 minutes

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Steyn City celebrates 14 years of delivering happiness to Diepsloot







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×Within a few short months circulation has grown from a launch issue of 43 000 to 56 011 (ABC June to December 2004).
Business manager Elsa Carpenter-Frank says its success in an extremely competitive sector is largely due to an accurately defined target audience, a large and clearly segmented market whose interests were not reflected in any of the existing décor publications.
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