"Response to the idea has been spectacular," says editor Ingrid Jones, who took over in August this year. "The series concept was born from inspired images created by some of the world's best lens-men and women; designed to entice and breathe a different kind of energy into editorial.
"Magazines tend to focus on celebrity or fashion so for us, creating concept abstracts, is the antithesis of traditional magazine behaviour."
"In-flight magazines are the window to the personality of an airline," comments Mango CEO Nico Bezuidenhout. "Mango Juice reflects the energy and approach that the airline follows in everything we do; innovation is key and I believe that we are achieving this through delivery of not only a quality read, but entertaining contemporary literature."
Twenty thousand copies of Mango Juice are distributed on board Mango flights every month, and Mango claims that its potential readership is about 120 000 passengers. The magazine is also available in digimag format on the airline's website, Facebook group and the Flymangonews blog.
