Skip launches liquid detergent with art installation
26 Aug 2011
Unilever held the launch of its new Skip concentrated liquid detergent in Cape Town last night, 25 August 2011, at the Lampside Court at the V&A Waterfront. Themed "Art, fashion and re-invention", the event featured an impressive art installation, fashion from David Tlale, Malcolm Kluk and Monsoon and the sounds of jazz pop artist Auriol Hays.
The launch is part of Unilever's sustainable living plan as the new packaging is recyclable and using the liquid detergent instead of the powder is said to release fewer greenhouse gases.
The décor at the event consisted of recycled plastic from the older Skip range designed into 300 dragonflies, 750 water lilies, 50 fish and 1500 seagulls. The art installation will remain at the Waterfront until 5 September.
Recyclable new packaging
"The Waterfront installation is a beautiful farewell to the trusted old Skip, and a stunning, exciting welcome to the new, improved liquid," said Kerry Alicks, Skip's brand manager. "It's also completely appropriate that the previous Skip bottles were used to show that the new packaging is recyclable."
The two-month project, guided by conceptual artist, Reep Verloren van Themaat, and design house, Mila, saw the empty bottles cut into specific shapes by hand, then joined together with cable ties. A single dragonfly took 16 cable-ties to create; no glue was used for the project.
The new Skip concentrated liquid is said to use "Fibre Protect Technology" that smoothes and aligns fibres so stains wash away more easily; no residue is left on clothes because it rinses and dissolves more easily.
About Sindy Peters
Sindy Peters (@sindy_hullaba_lou) is a group editor at Bizcommunity.com on the Construction & Engineering, Energy & Mining, and Property portals. She can be reached at moc.ytinummoczib@ydnis.
