Loerie winners: Integrated Campaigns & Advertising Categories

These two agencies join Grid Worldwide Branding & Design, which was awarded a Grand prix on Saturday night in the Design Mixed-Media Campaign category for a campaign Grid did for Virgin Mobile.

Last night, gold was the theme and big bands the music, as 74 awards were presented in the Integrated Campaigns; Radio Advertising, TV Advertising, Online Advertising; Experiential Electronic, and Experiential Digital categories. Awards in other categories had been presented at another ceremony on Saturday, 16 September.

In addition to the two Grand Prix awards mentioned earlier, there were six Golds, eight Craft Golds, 18 Silvers and 40 Bronzes.

The big winners

The most awarded agency of the evening was Net#work BBDO with 15 Loeries (excluding one Craft Gold - see below regarding egg). Other agencies winning five or more Loeries were: Ogilvy SA (eight), TBWA\Hunt\Lascaris - Johannesburg (seven), Lowe Bull Johannesburg (seven), The Jupiter Drawing Room South Africa (six) and BBDO Cape Town (five).

The Grand Prix, or 'grand prize', is only awarded to work if it is found to be truly exceptional and representative of the highest possible standards. Because of this stringent requirement, Grand Prix winners are scarce and highly sought after.

Agencies winning Gold Loeries (six in total) were:

• Lowe Bull Johannesburg - 3
  
• FCB Johannesburg - 1
  
• Net#work BBDO - 1
  
• Gloo Digital Design - 1

Agencies winning Craft Gold awards (eight in total) were:

• egg - 2 (one ad produced for Net#work BBDO and another for Ireland-Davenport)
  
• FCB Johannesburg - 1
  
• Gloo Digital Design - 1
  
• Lowe Bull Johannesburg - 1
  
• TBWA\Hunt\Lascaris - Johannesburg (Pty) Ltd - 1
  
• Tennant McKay - 1
  
• The Jupiter Drawing Room (South Africa) - 1
  
• (Net#work BBD - 1: with respect to egg - this will be counted as an agency Craft Gold by the Creative Circle)
  
• (Ireland-Davenport - 1: see note above regarding egg - this will be counted as an agency Craft Gold by the Creative Circle)

Work winning Gold Loeries, including Craft Gold awards, were:

• In the Radio Advertising category - Uthingo Lotto (Numbers, ATM, Traffic),
  
• In the TV & Cinema Advertising category - Nando's (Finger Puppet, Boxer), Axe (Coinage, Rubiks Cube, Nedbank Capital Jawz), (Horses), BMW (Kinetic Sculpture), Independent Electoral Commission (Municipal Elections), Musica (Metallica)
  
• In the Experiential category - 5FM (Lonely Finger), Vodacom (Life Sculpture), Panasonic (Sponsorship - Little battle).

'International standard'

The Loerie Awards chairman, Wingwing Mdlulwa, said he was delighted with the standard of work entered into this year's competition. "Our industry can hold its head up high," he said. "The winning work I have seen over the past two evenings is certainly of an international standard. All the winners - from Bronze to Grand Prix - should be very proud of themselves."

The Loerie Awards 2006 is South Africa's premier advertising, communication and design competition and the longest-standing competition of its type (it is now in its 28th year). It recognises and rewards creative excellence defined by work that excels in five critical areas - concept, execution, and relevance to the brand, target audience and chosen media. Entries are judged by specialist panels comprised of leaders in their fields and only work deemed innovative and surpassing the norm within all five criteria is rewarded with the Loerie Award accolade.

Major sponsors for this year's awards are the SABC, Media24 and Tourism KwaZulu-Natal.

Other sponsors and partners are: 24.com, Aon-Shield, Avis, Brandhouse, Cell C, Gallo Images, Gauteng Film Office, Gearhouse, Hetzner, Hibiscus Coast Municipality, Joe Public Advertising, Kulula.com, Lightworks, Lithotech, Nashua Mobile, Online Publishers Association, Orchestra Blue, Ornico Group, Paygate, Proximity#ttp, Rocketseed, Sappi, Six Million Dollar Media, Sonovision, Strawberry Worx Media, The Design Indaba, The Video Lab, Ugu District Municipality, Verdantpoint, Masters & Savant.

For further information on The Loerie Awards visit: www.theloerieawards.co.za.

THE FULL LIST OF WINNERS FROM SUNDAY NIGHT IS: