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What makes this Loeries committee member tick?
With the festival weekend fast approaching for the 30th Annual Loerie Awards, we've been asking Loeries committee members a few questions - some of them professional, some of them personal - to help you understand what makes them tick. Which committee member's mother was pleased to have him out of the house? Read on to find out.
Pete Case, founder and creative director of Gloo and Loeries committee member
Q: What were you doing 30 years ago, today?
A: Happily splashing paint on canvas, without a client in sight or any bills to be paid.
Q: What have you done to make your mother proud?
A: I left home before I was asked to.
Q: What is the most effective brand communication you have ever seen (from television advert to business card to head office)?
A: The launch of Orange Mobile in the UK. From the first TV ad I saw, to the product packaging that was hand delivered to me only hours after I signed up.
Q: What do you do to encourage creativity in your own life?
A: Outside work, I listen, watch and absorb. At work, I drive connections with talented, energetic and proactive people. I also try to promote an atmosphere that encourages lateral thinking and opens debate among everyone in the room, no matter what their experience or their position.
Q: What's your most exciting (non-work) activity?
A: If I'm near water, then wakeboarding. If I'm near anything with an engine, then speed. If I'm travelling, then absorbing anything new; people, places, music. But if I'm at home, then nothing beats playing with my kids. Wherever I am, I find it hard to stand still.
Q: What's the best way you can think of to celebrate the big “three-oh”?
A: If you'd asked me 10 years ago I could have told you.
In case you didn't guess, it was Pete Case, founder and creative director of Gloo, in this third interview.
