Youth rate their favourite TV programmes
According to SA Youth Trend research recently released by Bateleur Research Solutions, the top five TV programmes as voted for by South African youth aged 8 - 24 years are: 7de Laan; Backstage; Isidingo; Generations; and Survivor. In the same research, their five worst TV programmes are apparently: Felicia; Big Brother; Idols; Jam Alley; and Egoli.
Bateleur's SA Youth Trend is bringing the youth market to life by researching over 400 economically active, urban dwelling youth between the ages of 8-24 each month. The survey is representative of all races and all language groups and addresses South Africa's youth in their own language using iconography that is relevant to them.
Clients are able to put specific branded questions on to the SA Youth Trend monitor, thus allowing them access to particular information on their brand and how the youth's perceptions of the brand change over time.
Bateleur also offers clients an SA Youth Trend monthly report that can be subscribed to with their own specific branded and confidential questions added to it.
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