"These will be at the centre of a new generation of Ovum research. When combined with the Ovum Telecoms and the Orbys Black Book of Sourcing Knowledge Centres, the ICT industry capabilities of the group are tremendous," said Mark Meek, CEO, Datamonitor Group.
"For years the analyst industry has been fixated with technology, and has paid little attention to the needs of the businesses. Instead it has focused on technology minutiae. We're aiming to change that model", said David Mitchell, senior vice president of IT Research at Ovum. "We've developed an approach that we're calling Collaborative Intelligence to produce research that really tackles the problem of the business value of IT."
The existing Ovum Telecoms research service and all other group business research services, including consumer markets & retail, energy & utilities, financial services, automotive & logistics and healthcare & pharmaceuticals, remain unchanged.
