Incorporating features such as categorised search functions, which have been based around the way in which buyers search for properties, along with an interface that has a less cluttered appeal, the new website has an easier user flow, with a stronger focus on searching and finding results.
Noel Ross-Gillespie of White Wall Web explains that because the new website has reduced dependence on JavaScript, users will enjoy faster page loads, another factor that will ensure a better user experience. "Less JavaScript also ensures more pages will be indexed, leading to improved search engine optimisation and therefore greater accessibility via search engines. The browser-friendly elements of this website, especially the visibility to search engines, will also ensure listed properties have a much better exposure in the market," he says.
Aside from buyers being able to search and find properties, which closely match their search criteria, sellers will find other features to assist them. "The office search has been revamped to help sellers find the closest office and the agent search has also been updated to allow a seller to find a specific agent," explains Adrian Goslett, CEO of RE/MAX of Southern Africa.
"In addition, our sellers section lets the potential seller list the basic details of their property and their contact details, which can then be sent to our closest office. This function will enable the relevant agent to be far more informed when they contact the potential seller about the property."
The website also includes a show house section, which will allow potential property buyers to see what's on show and also request a showing of any property they like the look of. Some of the featured properties include video tours, which are linked to the agency's YouTube brand channel.
Other social media aspects including links to the agency's Facebook fan page and Twitter profile, so that interested browsers can keep up to date on current happenings in the property industry and agency specific news. In addition, both the CEO and chairperson have a blog space on the site, which gives a running commentary on the South African property market, its opportunities and challenges, news and topics of interest.
At present www.remax.co.za receives approximately 125 000 hits per month. Goslett says that they are hoping to increase web traffic between 10% and 20% over the coming months with the enhanced user functionality. "However, our main focus is to grow long term site loyalty rather than short term gains," he concludes.
