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Brewster celebrates Prisms

23 Mar 2005

Marcus Brewster Publicity's recent success at the top PR industry awards, the Prisms, for FHM and Louis Vuitton consumer marketing campaigns, signaled the consultancy's evolution from being a specialist publicity shop to a fully fledged communications company with the ability to conceptualise and implement campaigns that augment and expand client brands, Brewster said.

"Whereas, many PR agencies tend to specialise in industry silos, our intellectual capital is built on managing top brands, whatever sector they come from," says Brewster. "Our PRISM trophies reflect best-of-breed competencies in fields as diverse as luxury goods retail and men's lifestyle publishing."

Brewster's campaign for FHM 100 Sexiest Women in the World, brought to you by AXE, took top honours in the category Marketing - Existing Consumer Product or Service. The campaign saw the 2004 poll issue reach a new sales record for the magazine of 156 000 copies, a 36% increase over the prevailing ABC of 114 000.

In the category Consumer Marketing - New Product or Service, Marcus Brewster Publicity was honoured for its launch campaign for Louis Vuitton South Africa. Since opening at the end of October last year, the Sandton City shop is amongst the most successful Vuitton branches in the world and runs waiting lists for many product lines which are sold out even before they hit store.

Apart from FHM and Vuitton, Marcus Brewster Publicity's stable of category leading brands includes heat, Marlboro, Shimansky Collection, Foschini (FAD Awards) and Calibre Clinical Consultants.