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Media Revolution, marcusbrewster merge to create new BEE agency

South African PR firm marcusbrewster has announced a deal with a Johannesburg-based empowerment partner Media Revolution. The partnership merges the PR agency's 25-year South African-focused PR with Media Revolution's 360-degree marketing and media services for clients across sub-Saharan Africa.

Brewster, who assumes the role of chairman emeritus of Media Revolution, says the strategic alliance will unlock new commercial opportunities for both firms and their blue-chip clients across sub-Saharan Africa.

Marcus Brewster and Dharmesh Nagar
Marcus Brewster and Dharmesh Nagar

“After a search for suitably qualified equity partners, I am excited to begin a new chapter for the business. Not only does the new partnership transform our agency’s BEE credentials, but Media Revolution’s full suite of services – including design, web and social media – naturally complements the agency’s long-standing strategic communication expertise.”

He adds that the new marketing, advertising and communications (MAC) sector charter codes place more stringent requirements on agency owners within this sector.

“The MAC sector codes published in April this year set binding transformation targets with a March 2018 deadline. Through our alliance with Media Revolution, we are able to offer our clients not only market-leading strategic communications support, but a Level 1 BBBEE rating.”

The announcement of the new partnership this month comes in the agency's 25th anniversary year and follows the announcement of South Africa's first on-demand PR service, which marcusbrewster launched in August.

“2016 has been a year of renewal and innovation for our firm. Through our new partnership with Media Revolution, we will be able to provide clients with sub-Saharan African integrated strategic communication services and provide a launch pad for their business expansion into Africa,” concludes Brewster.

“The partnership will benefit both agencies and specifically our clients,” says Dharmesh Nagar, strategy director of Media Revolution. “It will allow our company to tap into Brewster’s 30-plus years of media and industry stakeholder contacts and proven operational know-how. In addition, it will give marcusbrewster clients access to Media Revolution’s extensive sub-Saharan African networks and our full-suite services, which include PR, experiential, social, design and web right through to shopfitting aligned to the overall brand message.”

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