Retail Marketing News South Africa

Red Heart Rum to sponsor Zando Cape Town 10s

Red Heart Rum has signed up as a sponsor of the Zando Cape Town 10s rugby games, with naming rights. The event will be hosted at the Hamilton Rugby Club on 3-4 February 2017 and will see a number of rugby legends, celebs and media personalities in action throughout the weekend.
Picture: Supplied
Picture: Supplied

Rugby division names:

  • Mainly Here for Beer - ScRUM and Coke
  • Castle Lite Lime - RUMble in the Jungle
  • Castle Lite - Rum and Raspberry
  • Castle Lager - Try it Spiced
  • Castle Milk Stout - Original
  • Vets - League of Hearts
  • Masters - League of Old Hearts

As part of the sponsorship, Red Heart will initiate and host a number of event activations including a special commentator’s booth and the Red Heart #livewithheart card concept, which will encourage sporting camaraderie throughout the festival. There will be a self-service rum on tap bar area.

Red Heart Rum to sponsor Zando Cape Town 10s

“The Zando Cape Town 10s is an exciting partnership for Red Heart and is a way to build up to the brand’s ‘Do All Things With Heart’ campaign, featuring Jean Marc Johannes, Falko, Fixin Diaries, Breyton Paulse and Kwesta,” explains Melanie Campbell, Head of Marketing: White Spirits & Rum at Pernod Ricard South Africa.

“We're excited to be associated with an iconic brand such as Red Heart. We have always aligned ourselves with brands that share the same brand individuality. Red Heart, like the 10s brand, is known to be bold and adventurous and we are thrilled to be working with them to enhance the 10s consumer experience,” adds Zando Cape Town 10s co-founder, Bob Skinstad.

Launched in 2009, the Zando Cape Town 10s is one of South Africa’s biggest social sport and lifestyle events. Having recently won the 2016 Discovery Sport Industry Award for ‘Best Live Experience’ in South Africa, it is the brainchild of rugby legends Skinstad, Robbie Fleck and long-standing mate Ron Rutland. The tournament started with rugby as the sole sporting code and has since evolved into a multi-sport event with the addition of netball in 2013, beach volleyball in 2016 and dodgeball in 2017.

Tickets are available via from R125 per person. fashion shopping vouchers accompany all tickets purchased.

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