"He has developed his business acumen and knowledge of the business and the industry from his roots in marketing and sales through his various roles as leader around the globe. We look forward to developing his vision for Tetra Pak in the region," says Penny Ntuli, communications director for Tetra Pak sub-Sahara Africa.
That vision is likely to include continued support for strategic regional customers as the company penetrates the rapidly urbanising, middle-income markets throughout Africa's developed and developing markets, with particular focus on white and flavoured milk products.
Strömblad has a great deal of experience in developing markets, having led the Greater China region for Tetra Pak since 2012. His appointment coincides with the global reorganisation of the privately held business to improve management efficiency and strengthen competitiveness by delivering greater value to customers. The business now encapsulates five geographic clusters that replace the previous 10-cluster structure.
The sub-Sahara Africa cluster, consisting of South Africa, East Africa and West Africa, is now part of a larger cluster named Greater Middle East and Africa Cluster.
