ACDOCOSA won the award for delivering 145% YOY growth for Batiste Dry Shampoo and the successful relaunches of the Nair Argon Oil range and the 4-D platform for Pearl Drops including increasing the range. Church & Dwight revenues for southern Africa have increased by 200% from 2013 to YTD.
Managing Director & Chief Shopper Officer for ACDOCOSA, Jason Frichol, says, “The award is testament to the good work that the team and the principal have put in. The partnership represents the perfect storm. Church & Dwight is perennially and consistently delivering bankable innovation to its offerings, in addition to continually investing to create consumer demand and shopper conversion. ACDOCOSA is primarily focussed on service and execution excellence spanning inbound and outbound logistics, retailer management, merchandising and in-store execution, operations and analytics.”
Norwegian Aspire Brands and Greece’s Sarantis were the other two winners. Sarantis won for Outstanding Performance with the launch of Batiste during tough economic times, extending to the full range in just over a year and delivering higher revenues compared to other established markets in Europe. Aspire Brands won for Most Creative Marketing Campaign for their innovative Batiste ‘No Hat Hair’ campaign during the winter months which delivered plus 200% growth over the campaign period.
Sarah Edwards, Head of Principal Management & Market Development for ACDOCOSA, says, “We have been representing the Church & Dwight portfolio for over five years now. Both the dry shampoo and oral whitening sub-categories have shown good growth with a lot of potential to still corner. This exemplifies one of the principal’s key strategic goals – “Passionate about winning in their chosen categories with their distinctive brands through brilliant insight, innovation and execution.”