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Will Smith appointed as GM digital media, Caxton

17 Apr 2012

Will Smith has been appointed as the GM of digital media for Caxton. Involved in the digital industry for the past 13 years, one of his duties will be to work closely with NAB (the Newspaper Advertising Bureau) to oversee the company's online LookLocal division. In addition, he is responsible for the overall digital strategy for its community newspapers.

Will Smith

"The LookLocal portfolio is growing in leaps and bounds," says NAB's Marc du Plessis. "We currently have 42 sites serving their communities with plans to roll out another seven in the short term."

Offer hyperlocal news

"As the national sales arm for LookLocal, NAB is integral in the product's ongoing success," says Smith (@willsmithsa). "The strength of this product is its ability to offer hyperlocal news and information to individual communities. Our advertisers are also seeing the benefit in targeting local communities and have jumped at the opportunity. Apart from the website, its news feeds are also available on Facebook and Twitter."

His previous experience ranges from online casinos and poker rooms to working at BDFM on Business Day and Financial Mail.

Updated at 1.07pm on 17 April 2012.