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VoIP or VoHype?

Nothing gets financial managers more excited than the scent of the good cost savings exercise, and it seems the less they know about a particular scheme, the more animated they become. The latest fad to get the grey suits buzzing is 'VoIP' - or Voice over Internet Protocol. Some SA companies might benefit from VoIP immediately but most, if they keep an honest tab on hidden costs, will end up spending a lot more than they save, and also risk contaminating their existing systems.

Most of them know the acronym, and many will already be able to churn out facts about the latest new technology... that it will be the convergence path of the future, that one day all phones will be IP-based, that IP roaming will be available over wireless networks, that IP will find you wherever you are in the world... and all this for a nominal fee - say the price of an imported beer.

VoIP is the undoubtedly the future, and its got a much stronger case now that Telkom has legalised it. But we are not in the future, this is SA today, and today VoIP is more VoHYPE, than real cost-saving.

Getting VoIP'ed

VoIP will certainly save some companies money, but before everyone scrambles to get "VoIP'ed", they should ask a few questions, which stack up the costs against the savings.

The first is about bandwidth. Bandwidth costs money. To use VoIP successfully, companies need bandwidth that is good, clean, plentiful, and delivers consistent quality, with extra capacity. Unfortunately in SA bandwidth is exorbitantly expensive, by international standards, and very few companies have spare capacity. This means buying extra, which is normally done on a long-term contract. Typically the cost to guarantee a reliable service will be around R200 per month per VoIP channel.

Then there is the hardware, including VoIP routers, and possibly new or upgraded data routing equipment as well. If the equipment has to be written off in a year, which is the wisest policy for high-tech stuff, even the cheapest routers will come in at R50 a month for each VoIP channel. VoIP savings come, broadly speaking, from bypassing the Telkom charges for initiating and terminating the call. All clever stuff but there is no way of avoiding the cost of the VoIP channel needed to make the call, at least R250 per channel month for the party making the call - and here is the hidden bit - the same for the party receiving the call.

It is possible to launch long distance (national and international) calls via IP, and terminate them locally at their destination through the regular telephone network - at roughly the cost of a local call, plus the VoIP provider's profit. It will result in savings on international calls from SA, but not on national calls within SA. This is because the current Telkom rates differential between local and national calls is only 33% for the first minute or part thereof - leaving very little margin to pay for data lines and equipment amortization. Next year Telkom will continue to reduce the gap between local and national call charges - to the extent where national VoIP may well become more expensive, unless the cost of bandwidth reduces significantly.

Other costs, although individually insignificant, will mount up and these
include:

  • Physically maintaining the additional bandwidth required for VoIP, in the form of IT support salaries or call-outs from the IT provider.
  • Least Cost Routing programming and maintenance on the customer's PABX, in order to route calls to the VoIP equipment.
  • Bundled offerings (calls, data lines, routers and service) from a provider should be treated with suspicion. These are often a vehicle to disguise cross-subsidy of the different cost components and particularly traffic types, hiding the fact that each item is not independently commercially viable.
  • Intangible risks include information security, as your IP traffic can be vulnerable to hacking and spam, and the physical risk of a single medium carrying a large portion of call traffic, providing a single point of failure.
  • Teething problems are common when adding any new system to the telephone infrastructure, and can result in quality problems or loss of service.

    VoIP can save many companies a lot of money. But if what is happening is that spend is being moved from one system to another, then at least do the sums, check the full outlay and lastly ask why the reputable VoIP providers are talking of savings in the 19% to 22% range, well below the 35% on the same basket of calls using "traditional" cellular, national and international least cost routing - through regular telecoms networks, at toll quality.

  • About Anton Potgieter

    Anton Potgieter is the MD of telecommunications solution provider, TelePassport, and a leading thinker and opinion maker in the telecommunications industry.
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