What you need to know about the new direct marketing guidance note
Nadine Mather and Chloë Loubser
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Southafrica.info hits million mark!
In September, www.southafrica.info the country's official, national web portal, celebrated its second anniversary and for the first time clocked more than a million page impressions in a month. The portal is fast becoming the website of choice for people, locally and internationally, wanting to find information about South Africa.
With in excess of 2 000 web pages, the portal is a one-stop site aimed at South Africans at home and abroad, investors, tourists and people interested in South Africa. It provides comprehensive, up-to-date country information, including weather forecasts, smart travel tips and an interactive web directory that links to other useful South African websites.
Since its launch in September 2002, the web portal has recorded a number of significant highlights:
Through various competitions and themed pages such as Women's Month and Heritage Month, the portal plays an instrumental role in educating its visitors about South Africa and her successes.
Yvonne Johnston, CEO of the International Marketing Council of South Africa, the organisation behind the portal, comments, "The web portal is fast becoming the definitive South African portal - an online 'encyclopaedia' of the country, a travel guide, reference site and news source, as well as an effective platform for sharing the true South African story. The success and growth of the site is a reflection of the growing global interest in South Africa and the success it has achieved in recent years. It's also as a result of the support and partnership of the South African and friends of South Africa online communities."
The portal is an initiative of the International Marketing Council of South Africa, a public/private sector partnership established by the Cabinet in 2000, tasked with creating a positive and united image of South Africa, is the organisation behind the web portal.
To experience South Africa online, log onto www.southafrica.info. For more information on the International Marketing Council, please refer to www.imc.org.za.
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