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Subscribe to industry newsletters launches SA blog survey

What is intended to be the most comprehensive survey of South Africa's blogger community has been launched today by, in association with blog aggregators and and online DVD rental company The goal is to demonstrate the diversity and sophistication of South Africa's portion of the global blogosphere.
“South Africa is the continent's largest blogging community, yet very little is known about the individuals who blog and what inspires them to share their thoughts, observations and experiences with the world,” says Matthew Buckland, GM of online publishing and social media at

“Although African bloggers make up less than one percent of the global blogosphere, we have a vibrant local online community, with some exciting growth in the number of those contributing and reading blogs.”

For those who complete the survey, Speak Up!, at, three lucky participants will stand the chance to have their blog profiled on the network, as well as be eligible for one of three prizes offered by PushPlay. All South African-based bloggers are welcome to participate.

“Bloggers are a broad range of people from different walks of life and a wide spectrum of opinions, interests and experiences. With this survey, we hope to get a good snapshot of how bloggers make the 'net work for them,” adds Buckland.

The highly collaborative survey was developed with input from luminaries across the local blogosphere, including Arthur Goldstuck, Vincent Maher, Nic Haralambos, Mike Stopforth, Charl Norman, Justin Hartman, Rob Stokes and Tertia Albertyn.

The deadline to complete the survey is 23.59pm on 7 November 2008. is a media partner.
thx, sounds cool
Posted on 27 Oct 2008 16:02
let us discover ourselves..-
looking forward to the results...and finding out where we might be in or out of the same boat!!
Posted on 27 Oct 2008 20:29
Sounds self-important and zzzzzzzzzzzz... boring!
Posted on 27 Oct 2008 23:13
The Truth
The Motherland of Mediocrity-
In typical South African fashion - here is an excellent idea hamfistedly handled. With pages that get stuck, poorly formulated questions, tatty prizes and a blatantly in-yo-face bias towards (like it's the ONLY blog platform in the country - ag shame!) this survey just entrenches the view that this beleagured country is the Motherland of Mediocrity. And ain't that The Truth!
Posted on 28 Oct 2008 11:46
I'm sorry you feel that way The Truth - let's talk-
We tried our best to make this survey as open and collaborative as possible. The questions are a result of consultation with two dozen top local bloggers (non of whom are bloggers), including the likes of Arthur Goldstuck, as well as the guys at Afrigator and Amatomu. is mentioned twice in the survey - on the front page and in the question about blog platforms (where it's third from the bottom of the list). I hardly think that's an in-your-face bias - but perhaps this is a matter of opinion. As for the prizes, I think calling free DVDs for a year "tatty" is a little harsh - particularly considering all it costs you is 5 minutes of your time. Again though, this may be a matter of opinion. The one thing I'm really concerned about is your statement that pages get "stuck". We haven't had any reports of that happening, and I'd like to figure out why it happened in your case. If you're interested in having a conversation about any of this, please drop me an email at
Posted on 28 Oct 2008 12:26
Blog survey in perspective-
It seems to me that there's more shooting of the messenger going on than examining the substance and implications of the message of SA's largest ever survey of active bloggers in the country. The goal of the survey was "to demonstrate the diversity and sophistication of South Africa's portion of the global blogosphere" - the continent's largest blogging community, but still less than 1% of the global blogosphere. I'm not sure I find Mr Hartman's points that interesting or inciteful. Agreed, the SA blogosphere is not that diverse and rich people tend to spend time online (a large portion of whom are married with kids, shouldn't they be parenting?...)The point of the survey though, I think, was to establish a baseline and examine the mentality, machinations and monetary inclinations of bloggers, and not necessarily to extrapolate and compare/contrast with the wider population. Sure, SA has a tiny share of voice on the web and it's mainly whities talking to each other, but to me, this seems like an opportunity to examine and challenge what is otherwise a relatively homogenous (in terms of race) subset of society talking among themselves. It's a step in the right direction, but please let's not try to criticize a survey by saying it should be all things to all people and provide solutions to SA's incestuously tight blogger community. It's a starting point, now what are we (and corporate SA) going to do with the data? among yourselves (or not)...!
Posted on 2 Dec 2008 16:31
Ramon Thomas
Results / Findings-
Where can I find the results of this survey?
Posted on 6 Oct 2009 10:56


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