Top stories
Marketing & MediaMedia24 launches News24 All That and Netwerk24 Alles lifestyle platform
Media24 2 days
Trending
Subscribe & Follow
Advertise your job vacancies
Jobs
- SEO Specialist Cape Town
- Client Success/Account Executive Johannesburg
- Account Manager Cape Town
- Social Media Manager Cape Town
- Paid Social Media Campaign Manager Johannesburg
- Digital Content & Project Specialist Johannesburg
- WordPress Web Designer and Developer Bellville
- Digital Performance Manager Johannesburg
- Copywriter Intern Bedfordview
- Copywriter – Blogs and Website Content Cape Town
A comparison of Google and Facebook ads auction platform (Infographic)
Most of us digital marketers are no strangers to Google adwords. This proven way of generating new customers has been around since 2000. Needless to say, the auction platform that Larry Page came out with is now a mature system used by advertisers worldwide.
29 Oct 2018
On the other hand, Facebook auctions has bewildered many advertisers to date. It looks similar to Google adwords on the surface, but the actual execution of campaign proves otherwise. Since its conception, Facebook ads platform has undergone numerous changes and remains a mystery for most advertisers. Yet, there are those that have cracked the code to Facebook ads and making huge bucks from it. Here, we start from the basics and attempt to understand each piece of the Facebook ads auction by juxtaposing it with Google adwords auction.
Courtesy of: Icecube Marketing
About Ted Chong
Ice Cube Marketing is a Google Partner digital marketing agency that specialises in creating persuasive ad copies that converts traffic into customers for its clients. Using data-driven approach, we help our clients achieve positive ROI from their ad campaigns. Services include social media marketing, PPC campaign management and search engine marketing.