The 2015 Facebook Awards represent the biggest and most inspiring creative collection yet with over 2700 submissions from 160 countries that offer a snapshot of the state of creativity and innovation across the industry.
This year, the Blue Award - the top honor in Facebook Awards - goes to Leo Burnett and Procter & Gamble for their inspiring Always' Like a Girl campaign. The Blue For Good Award - recognising excellence in campaigns created for charitable/non-profit organisations - goes to the ALS Ice Bucket Challenge, a campaign which reset the bar, reaching more people than any event in Facebook history other the 2014 World Cup and raising more than $220m.
Since last year's Facebook Awards, Facebook and Instagram have grown significantly and given the explosion of mobile and video consumption, brands are building richer and more immersive stories for their audiences on these platforms.
For more info on key award trends, click here and here for on the Facebook Awards and campaigns.
Click here to view the full list of Facebook Award winners (doc.)
Dentsu 14 hours
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