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Marketing & MediaCMOs must bridge the gap between the spreadsheet and the story… or become extinct
Pieter Geyser 30 minutes





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Here's a trick question (or two): How do you design a consumer-electronics device that has no precedent in the marketplace? Say, a miniature robot that can be used by both players of entertainment PC games and doctors? In other words, a controller for on-screen simulations, from shoot-'em-up war scenes to surgical practice sessions.