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Marketing & Media#WPRD2026 | PR is entering the golden age of external communications
Kevin Welman 6 hours




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The involvement of voodoo priests in the AIDS fight has echoes in South Africa and other countries in Africa, where traditional healers have been recruited to combat the pandemic.
It is dusk; the mosquitoes are biting and rats dart across the temple's dirt floor, but Bouvais, dressed appropriately for the tropical heat in shorts and a T-shirt does not appear to notice.
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