All the 2008 Assegais Awards winners

7 Nov 2008

Vodacom, SilverstoneCIS and Multimedia Solutions (MMS) scooped the Inkosi Award for the AdMe Optin Mobile Marketing Platform campaign at the Direct Marketing Association Assegai Awards last night, Thursday, 6 November 2008. Presented by the South African Post Office, this is the second independent direct awards under the DMA banner since 2003.

Organisation of the Year went to Greymatter, Supplier of the Year to Direct Channel Holdings, DMA Hall of Fame (sponsored by Nedbank) to John Rollason, DM Marketer of the Year (sponsored by Absa)to Keith Wiser of 5th Dimension, and Young Direct Marketer of the Year to Talitha Myburg of Lesoba Difference.

“We're very pleased with the turnout for this year's awards, both from an entry perspective, as well as a sponsorship point of view. The direct industry has once again stepped up to the plate and put their support fully behind the Assegai Awards,” said Brian Mdluli, CEO of DMASA.

“It speaks volumes about the growing credibility that direct is gathering and the high regard that it is afforded by some of the biggest brands in the country. Some of the industry's biggest industry names stepped on to support this year's awards and a huge amount of credit goes to these sponsors for putting the Assegais firmly back on the map.”

There were a total of 147 entries from over 40 agencies, corporate and Individuals. Of these entries, 78 made it through to finals and 43 finalists received awards.

Winners

Section	Category	Award	Winner
Media	3D Mail	Bronze Assegai	Action Ambro's for Blue Blood - Vodacom Business
Media	3D Mail	Silver Assegai	Wunderman for Microsoft Office in your pocket
Media	3D Mail	Gold Assegai	Lesoba Difference for GJ Gardner Launch Invitation
Media	3D Mail	Gold Assegai	Primaplus for The Light Box
Media	Direct Mail	Bronze Assegai	Action Ambro's for the Lexus Hybrid Launch 2008
Media	Direct Mail	Bronze Assegai	Greymatter for Absa Home Loans/Private Bank Cross Sell
Media	Direct Mail	Silver Assegai	Action Ambro's for Debt Repair - Hobo pack
Media	Direct Mail	Silver Assegai	Action Ambro's for Gift wrap packs - Mother's Day and Father's Day
Media	Direct Mail	Gold Assegai	Greymatter for Absa Vehicle & Asset Finance 4x4 mailer
Media	Direct Mail	Gold Assegai	Greymatter for Absa Home Loans Project Ugesi
Media	Alternative Media	Merit Award	Alphabet Soup for Cardies - High School Musical Sponsorship
Media	Alternative Media	Bronze Assegai	Alphabet Soup for Cardies - Idols 2007 Sponsorship
Media	Alternative Media	Silver Assegai	Admakers for The Cadillac Invitational
Media	Mass Media TV & Infomercials	Bronze Assegai	Wunderman for SABC TV Licences - Update Your Details
Media	Mass Media TV & Infomercials	Silver Assegai	OliverMcIntye for Conversations Infomercial
Media	Mass Media TV & Infomercials	Gold Assegai	OliverMcIntyre for Mildred
Media	Mass Media Radio	Silver Assegai	Joe Public for eBucks-kulula Foreigner Campaign
Media	Mass Media Radio	Section: Integrated Campaigns sponsored by Vodacom
Media	Mass Media Radio	Bronze Assegai	BrandNew Advertising for Pay Your Bills
Media	Mass Media Radio	Silver Assegai	Lesoba Difference for Potatoes South Africa - Partner Breakfast
Media	Mass Media Radio	Silver Assegai	Joe Public for eBucks Festive Campaign
Media	Mass Media Radio	Gold Assegai	Defusion Designs for Passion for Excellence 2007
Digital Media	Mobile	Merit Award	Multimedia Solutions for Makro MMS & Mobi Drive
Digital Media	Mobile	Gold Assegai	Vodacom, Silverstone CIS & MMS for Vodacom AdMe Optin Mobile Marketing Platform
Digital Media	Mobile	Category: Website sponsored by: Lesoba Difference
Digital Media	Mobile	Silver Assegai	Proximity#ttp for Hummerville
Digital Media	Mobile	Gold Assegai	Standard Bank for The Achiever Club
Digital Media	E-Advertising	Bronze Assegai	BrandNew Advertising for Boep, Knertsie
Digital Media	Integrated Campaigns	Gold Assegai Proximity#ttp for Hummerville
Strategic & Integrated Marketing	CRM	Gold Assegai	Wunderman for Brandhouse Reserved for You
Strategic & Integrated Marketing	ERM	Gold Assegai	Lesoba Difference for Betterbond Bluedoor
Technology Solutions & Innovations	Database	Gold Assegai	Vodacom SilverstoneCIS & MMS for AdMe Optin Mobile Marketing Platform
Technology Solutions & Innovations	E&M Commerce	Gold Assegai	TransUnion for MobileCredit
Creativity	Copy	Bronze Assegai	PrimaPlus for Superheroes
Creativity	Copy	Silver Assegai	Lesoba Difference for Gestetner in your corner
Creativity	Copy	Gold Assegai	Joe Public for eBucks Self Motivation Books
Creativity	Copy	Gold Assegai	Action Ambro's for Lexus Hybrid Launch 2008
Creativity	Art Direction	Bronze Assegai	Greymatter for Absa Vehicle & Asset Finance Chana Mailer
Creativity	Art Direction	Silver Assegai	Proximity#ttp for Hummerville
Creativity	Art Direction	Gold Assegai	Defusion Designs for Future Y
Creativity	Art Direction	Gold Assegai	Greymatter for Absa Private Bank Point of Presence
Student	Student Campaign of the Year	Merit Award	Bianca Liebenberg - Open Door for Freedom Fighters Standard Bank campaign
Student	Student Campaign of the Year	Bronze Assegai	University of Johannesburg for E=mr² campaign for Standard Bank
Student	Student Campaign of the Year	Silver Assegai	University of Pretoria and Open Window ‘Team Tuks' for Standard Bank Achiever campaign
Student	Student Campaign of the Year	Gold Assegai	University of Pretoria for Thusa Themba

Michelle Perrow, Assegai Awards chairperson and DMASA board member, added, “We have seen an interesting trend emerging in that while the number of entrants has increased dramatically on 2007, the number of entries has only increased by around 10%. Last year we had a situation where only a handful of leading agencies entered many campaigns, whereas this year the campaigns have come from a much broader base and is far more representative of the players in the direct marketing industry.

“This also makes for a much more exciting competition as you have a greater diversity in terms of industries represented. Overall this also makes for a much more challenging judging process. I also believe this is a direct reflection of the current economic environment and that, while marketing and advertising budgets have been dramatically curtailed this year across most sectors, direct marketing has remained a very strong contender for its share of the overall budget.”

Sponsors of the Assegai Awards 2008 were the South African Post Office, MTN, Absa, Vodacom, Standard Bank, Services SETA, Computer Facilities, Bytestream, SABC, Merpak, Nedbank and TransUnion.