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Media24 Magazine awareness campaign through OtD's multi-channel marketing division

On the Dot's multi-channel marketing division completed awareness campaigns for various Media24 magazines across the country.
During the months of May-June 2017, OtD’s multi-channel marketing division completed activations for various Media 24 magazines in South Africa’s main cities, namely; Johannesburg, Pretoria, Port Elizabeth, Durban and Cape Town. The purpose of the activations were to create awareness and drive sales of the Media24 publications.

Promoters wearing branded Media24 Magazine bibs were placed at strategically located venues to target magazine readers, these venues included; private gyms, Checkers, Spar, Plazas, Fitness Clubs and Lifestyle Centres Promoters handed out leaflets and copies of various magazine titles. They also gathered contact details and general information from the consumers that indicated an interest in subscribing to the magazine as part of lead generation. The awareness campaign went very well and reports were generated at every activation that took place.

On the Dot’s multi-channel marketing division offers clients a variety of advertising platforms including roadshows, in-store activations, moving billboards, vehicle branding and Loud Halo to name but a few.

On the Dot Pamphlet distribution provides access to demographically targeted consumer markets offering a reliable accurate, efficient and cost effective direct marketing communication platform.

Visit our website www.onthedot.co.za or contact us for more information
Tel: 087 741 3137
Email: az.oc.todehtno@ecnatsissa

On the Dot
On the Dot, South Africa's largest media supply chain management company, offers distribution solutions for magazines, newspapers, subscriptions, community newspapers, pamphlets and non-media parcels through direct to store, home delivery and informal networks.

Read more: Media24, On the Dot



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