Soweto Outdoor Adventures, Blackanese Sushi and Wine Bar and Caprivi Lounge are the three launch businesses that will be marketed across various platforms including TV, print, radio, online and outdoor creative, followed by others over the next three months.
From fashion and jewellery designers, DJs and event companies, spaza shop entrepreneurs to jazz club owners, the new campaign offers free advertising to help them increase their customer base.
"The brand is raising a glass to many different types of talented people who go out every day to make a living, support themselves and their families and contribute to the South African economy," said Hansa Pilsener GM, Khensani Nobanda. "We are acknowledging and celebrating their passion, talent and creativity."
More than 20 of these 'dreamers' from around South Africa will be selected over the next three months to have their achievements celebrated in the media and on the brand's website, Facebook page and Twitter.
"In this way these fledgling businesses will get exposure and much needed marketing support which will hopefully drive customers into their shops, restaurants, hairdressers, car washes or whatever else their daily grind is," Nobanda concluded.
Follow the campaign on Twitter @hansapilsener, www.facebook.com/Hansa or go to www.hansapilsener.co.za.
