New website for Madikwe Game Reserve highlights corporate identity

Designed and developed by Flow Communications, the site forms part of the new, consolidated corporate identity of Madikwe Game Reserve. Individual lodges have kept their own logos and corporate identities, but it is now clear that they are also part of a larger reserve.

"Regarded as one of the finest conservation areas in Africa, I think this website captures that sentiment perfectly, while doing all the things we need it to do - it's easy to navigate, it's full of useful information and I think tourists will love it," says Allan Losaba, CEO of North West Parks and Tourism.

Monde Kakula, brand manager for North West Parks and Tourism, says the new website is the perfect face for the game reserve. "The website is beautiful and it holds the brands of all the lodges so perfectly without overpowering them - Flow Communications has done a great job in enhancing the Madikwe magic and ensuring coherent messaging for all 21 lodges."

The website is just the beginning of a host of marketing initiatives that will be conducted by MMAG to promote the game reserve, one of South Africa's premier game-viewing destinations in a malaria-free area, featuring the Big Five.

For more information, go to www.experiencemadikwe.com.