Advertising material can be stored in a central easy-to-access database, making future reference of commercials as easy as entering a keyword, date range or flighting code.
Ornico Media currently converts all advertising material into digital format, which is then archived along with any other relevant files. Competitor ads are automatically loaded into Digital Stream, and can be pulled into a playlist, which may then be shared, or saved for future brand and competitive reviews.
Digital Stream was recently commissioned by the Loeries jury committee for radio and television entries. The tool enabled the jury to view entries through one system rather than on individual VHS and Audio tapes, thus streamlining the judging process.
