Bare chests and breasts are the order of the day in the new television commercial for General Motor's first ever Opel convertible called the Tigra Twintop. Net#work BBDO has called the commercial 'Take it Off' and the roof of the Tigra is not the only top to come off.
According to creatives Brad Reilly and Jonathan Santana, the advert draws the analogy between the exhilaration, excitement and freedom felt when taking your top off and driving a convertible: "As we wanted a global, highly multi-cultural feel to the ad, it was shot on different mediums so as not to look contrived and to almost give it a stock footage feel."
Top stories
Marketing & MediaPublicist, DJ & fashion designer Maria McCloy has died at 50
Karabo Ledwaba 13 May 2026
Marketing & MediaThe riskiest thing you can do is be ignorable
Johannes Keiper and Kabelo Ma, M+C Saatchi Abel 12 May 2026
ICTCape Town’s cybersecurity leaders set to gather for ITWeb Security Summit this month
ITP Communications 13 May 2026