SA lands first brand TV ad for Opel

Net#work BBDO creative team Matthew Barnes and Thomas Cullinan say they wanted to establish an emotional link between Opel cars and the people who own them, so they decided to take the viewer on a journey of how human and cars' lives are linked to each other.

The result is "An Ode to the Car" shot by Keith Rose of Velocity Films - the first ever brand television commercial for Opel, both globally and locally.