A group of worldwide creatives, including the team from Net#work BBDO, was briefed recently by General Motors in the United States to come up with a concept for a new brand advert and the SA team's idea "Ode to the Car" was the most preferred. 
Net#work BBDO creative team Matthew Barnes and Thomas Cullinan say they wanted to establish an emotional link between Opel cars and the people who own them, so they decided to take the viewer on a journey of how human and cars' lives are linked to each other.
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