Top stories
Marketing & Media#Exclusive: Darren Morris | Reels rule now, but only storytelling wins
Darren Morris 20 hours
Marketing & Media#Cannes2025: Young Lions TBWA/Hunt/Lascaris' team win Silver Lion
Danette Breitenbach 20 Jun 2025
More news
Subscribe & Follow
Trending
Advertise your job vacancies
Jobs
- Project Implementation Officer Sandton
- Freelance - Mid and Senior Designers Cape Town
- Senior Graphic/Digital Designer Cape Town
- Designer Johannesburg
- Art Director Bedfordview
- Social Media Manager Bedfordview
- Senior Account Manager Bedfordview
- Marketing Assistant George
- Corporate markets business development executive Johannesburg
- Co-ordination Assistant Bryanston
SA lands first brand TV ad for Opel
A group of worldwide creatives, including the team from Net#work BBDO, was briefed recently by General Motors in the United States to come up with a concept for a new brand advert and the SA team's idea "Ode to the Car" was the most preferred. 
Net#work BBDO creative team Matthew Barnes and Thomas Cullinan say they wanted to establish an emotional link between Opel cars and the people who own them, so they decided to take the viewer on a journey of how human and cars' lives are linked to each other.
The result is "An Ode to the Car" shot by Keith Rose of Velocity Films - the first ever brand television commercial for Opel, both globally and locally.
