Platypus goes to celluloid for new Musica commercial

Platypus Productions director Ian Chuter who directed and edited the commercial, notes the decision to shoot on film instead of video: "We wanted to capture the colour and richness of Christmas while at the same time accepting this is a retail account with budget limitations. As these commercials rely so heavily on performances and we know that human warmth is far better portrayed on film than video, the decision was easy."

With the entire production in-house, Chuter could spend as long as he liked in edit and graphic suites. "It is a real relief to know that the clock isn't ticking. I find a lot of work is not properly finished because people have to vacate facilities before really getting the job done," he comments.

TV Producer Ruth Chowles was pleased: "Platypus pulled out all the stops for this 'mammoth' project. They then produced a campaign that is of a standard way above the budget. Ian showed a sensitive treatment of the subject matter and we have had fun putting it all together. This production has been a real partnership. Our Client, Musica and their suppliers have also been suitably impressed with the efforts of all involved," she says.

Platypus Productions made 35 and 60-second commercials for Musica which will be flighted on TV and Cinema in November and December.