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Energy efficient advertising in the looming crisis
South Africa is heading towards tough times. The energy crisis, exploding petrol prices, recession - and winter. Scary visions of unemployed marketing experts twiddling their thumbs in freezing cold apartments and darkened mansions are frightening the living daylights out of the advertising industry. Those in the know say: You don't need to fire your marketing staff or reassign them to gardening duties in order to cut costs and continue making a profit! Instead, shift some of your budget toward energy efficient, innovative media ideas to make a real difference this winter... Reap the rewards of originality.
So, when was the last time people were eagerly awaiting your ad? Ever wondered how to go about launching a ‘right time, right place' campaign that suits your customer's needs down to a tee, hitting the nail firmly on the head? Are you still wondering how to best go about channeling the bright, twinkling lights inside your head into a tangible plan, which spreads the love around a little?
Well, we got it. Yes. It is now high time for South Africa's most switched-on brands to light up the winter for us all. Get ahold of our branded matches, the personalised, contemporary advertising tool. They will be sure to help keep your target market warm when the power cuts out and the heaters go off. They'll also ignite their hearts with sparks at a candlelit dinner.
South Africa needs matches. For free. Everywhere.
Billions of these branded matchboxes and matchbooks are freely given away all around the globe each year. There's a very precise method to the madness. They are a functional, intimate and personal means of connecting you with your target market. Something that they can touch, see and feel, our matches serve as palm billboards that stimulate the senses and involve people, hands-on. Cost effective, they are an out of the ordinary, innovative, interactive and far-reaching means of communication.
Smatch Media are partners within the advertising industry, as opposed to mere manufacturers. We strive for the best quality products for our clients because we are inside, setting alight the inner circle with our inspiration. Smatch Media is here to galvanise brands across the country into using this powerful, energy fuelled medium as both a gift and a tool, combining in day to day living and for the tough times ahead. With designs never before seen and a variety of 150 plus models, anything goes and the sky is the limit. We are ready for you, to provide any application you dare to imagine.
There shall be light.
