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Right now, the global advertising industry is facing up to the most momentous changes in its history. Nothing before, not even the introduction of television, compares with the convergence of forces taking place at the beginning of the 21st century.
Simultaneously, we're trying to figure out how to survive and profit from these major shifts:
So what does it mean for you, the South African marketer, advertiser or media owner? How will this affect advertising? Is it relevant to a developing economy such as ours, or will the second digital revolution pass us by?
There's no escape. It will affect everything to do with marketing, changing customer attitudes, creativity, media usage and advertising effectiveness.
Tony Koenderman's Ad Brainstorm assembles a top-drawer panel of international speakers and South Africans of international stature, and there will be opportunity to interact with them during question time and conference breaks.
Confirmed speakers:
Remember the cellphone? They predicted 250 000 -- they got 25 million. Don't make the same mistake about the second digital revolution, now sweeping the world.
Advertising Brainstorm is presented by a partnership of Tony Koenderman, Terry Barker and Marcia Minnaar. Finweek and Clear Channel Independent are sponsors. A share of profits is donated to bursaries for disadvantaged students at the major advertising schools, and last year eight students benefited from this.
Date: 10 October 2007
Venue: The Wanderers Club, 21 North Street, Illovo
Standard rate: R1980.00 (per delegate)
Group rate: R1500.00 (per delegate, for five or more delegates)
Fee inclusive tea/coffee on arrival, mid-morning and afternoon tea/coffee, buffet lunch and delegate pack.