The Creative Circle Ad of the Month results for August 2014 have been announced, and chairperson for the advertising judging panel that month, Rob McLennan - Creative Founding Partner of King James II comments: "Not surprisingly for the month after the Loeries, it wasn't a particularly sparkling month for the August Award entries. Nevertheless, strong winners came through in Print, Television and Out of Home."
| Category | August 2014 |
|---|---|
| 1. Volkswagen Gold R 'Terminal Velocity' - Ogilvy & Mather Cape Town | |
| 2. Jaguar Land Rover 'Wetlands/Desert' - Y&R South Africa | |
| 3. SABC TV Licences 'Housewives/Lada/Yak' - DDB South Africa | |
| Radio | 1. Red Bull Campus Clash 'A Radio Ad That You Can DJ' - Publicis Machine |
| 2. Colgate Palmolive Plax Mouthwash 'Wedding/Teacher Greeting/Surprise Party' - Y&R South Africa | |
| 3. Ocean Basket World Ocean Day 'Ocean/Beach/Sea' - House of Brave | |
| 3. SABC 3 Expresso 'Bacon' - King James II | |
| Out of Home | 1. Safety Lab CCTV "Be#LongStreetSmart' - Y&R South Africa |
| 2. Land Rover 'Desk Lamp to Campfire/Daschund to Elephant/Potted Plant to Baobab' - Y&R South Africa | |
| 3. Volvo V40 With Park Assist 'People Park Like $&*@' - HavasWW | |
| Film | 1. Nando's 'Blue Light Parade' - MetropolitanRepublic |
| 2. MTN Football Sponsorship 'Fireball' - MetropolitanRepublic |
| August 2014 advertising judges |
|---|
| Rob McLennan, King James II (Chair) |
| Brent Singer, Net#Work BBDO |
| Chris Potter, Mortimer-Harvey |
| Kyra Antrobus, FCB Johannesburg |
| Greig Watt, TBWA\Hunt\Lascaris JHB |
| Annette de Klerk, Joe Public |
| Michelle McKenna, Ogilvy & Mather Johannesburg |
| Marjolein Rossouw, Y&R South Africa |
| Hital Pandya, DDB South Africa |
| Category | August 2014 chair comments |
|---|---|
| A clear winner in this category went to Volkswagen for their Golf R 'Terminal Velocity' execution. A simple demonstration of acceleration, impeccably executed. | |
| Out of Home | First place, Safety Lab/CCTV Be#LongStreetSmart moving billboard stood out with a demonstration of how police CCTV footage of crimes in Long Street in Cape Town could be streamed onto a moving billboard with the address and times of the crime so that unsuspecting fun seekers in Long Street could be made aware of potential situations. A clever use of an existing technology that also benefits the public. |
| Film | Nando's fire it up once again and gets first place in this category, with a parody of our blue brigades behaving like, well, our blue brigades behave. |
| Radio | An interactive piece won for the Red Bull Campus Clash where, by twiddling your pan knob (ha!) between left and right on your stereo sound system you are able to do a basic DJ mix of a track. Make sense? Good. |
Congratulations to all concerned.
For more, go to www.creativecircle.co.za, www.adlip.co.za and ididthatad.com.
