Cannes Lions 2019

#CannesLions2019: Entertainment winners!

The 66th annual Cannes Lions Festival of Creativity continued on 18 June, with the 2019 Cannes Entertainment Lions, Entertainment for Music Lions and Entertainment for Sport Lions announced during the Entertainment award track ceremony and SA bringing home two Bronze Lions.
#CannesLions2019 Entertainment winners include VMLY&R and Net#work BBDO!

Winners of the Cannes Lions' Entertainment track were announced at an award ceremony held at the Palais on Tuesday, 18 June from 7pm.

Endlessly Entertaining


The Entertainment Track celebrates creativity that goes beyond branded communications to create authentic entertainment that engages consumers and impacts culture.

Entertainment Lions


The Entertainment Lions celebrate creativity that turns content into culture - work which captivated in order to cut-through, communicate a brand message or connected with consumers in a new way.

Ryan McManus, regional chief creative officer (CCO) at VMLY&R, is serving on this year’s Cannes Lions Entertainment jury.

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Celebrating creativity that turns content into culture, 830 entries were submitted with 27 entries picking up a Lion – 1 Grand Prix, 3 Gold, 10 Silver and 13 Bronze Lions were awarded.

Scott Donaton, global chief creative and content officer at Digitas global is the 2019 Entertainment Lions jury president.

Donaton leads a team of more than 400 creatives through a worldwide “connected creative” practice, and his many awards include Cannes Lions and an induction into the Advertising Hall of Achievement.

This year, the Entertainment Lions Grand Prix went to UM Studios New York, with production by HWY 61 Films, Los Angeles and Saville, Los Angeles with media by J3 New York and PR by Rogers & Cowan, Los Angeles for Johnson & Johnson '5B', a feature film showing how powerful nurses are.



Donaton said:
5B is a brave idea and a beautiful story that's brilliantly crafted. It can – and will – stand as a piece of great entertainment as well as an example of bold marketing. We need more stories like this, stories that make people care, that reflect a brand's values and that point the way forward for our industry.
SA also walks away with two Bronze Entertainment Lions...

One Bronze Lion goes to VMLY&R South Africa's 'Don't Tell Me What to Do' film for Edgars, with production by Giant Films Cape Town and Tessa Ford Post, as well as media by OMD Johannesburg and PR by both A-List Communications and Salt PR and Communications, which was shortlisted under both 'Fiction Film: Up to 5-minutes' and 'Talent: Digital & Social':



Another Bronze Lion goes to Net#work BBDO South Africa's 'Return to Chapman's Peak for Mercedes-Benz S-Class, with production work by 7Films Cape Town, Audio Militia Johannesburg, Flare BBDO Johannesburg and Upstairs Ludus Johannesburg, as well as media by OMD Johannesburg and PR by ByDesign Communications Johannesburg, which was shortlisted in the 'Non-fiction Film: 5-30 minutes' category:



#CannesLions2019: Entertainment Lions shortlist

The Cannes Lions Entertainment Lions shortlist has been released, with SA seeing three entries make it to the final round at Cannes Lions 2019...

17 Jun 2019


Entertainment Lions for Music


The Entertainment Lions for Music celebrate creative collaborations and original content, demonstrating original production, promotion or distribution of music for brands.

Paulette Long OBE, music consultant/board director of Paulette Long, UK is the 2019 Entertainment Lions for Music jury president.

With a career spanning over 34 years, Long currently serves as a board director for The Music Publishers Association and in 2016 received an OBE for her services to the music industry.


A total of 391 entries, celebrating creative musical collaborations and original music content were submitted. 14 Lions were awarded: 2 Grands Prix, 2 Gold, 3 Silver and 7 Bronze Lions.

This year, two Entertainment Lions for Music Grands Prix were awarded.

The first went to Doomsday Entertainment, LA for Music Content: Excellence in the Childish Gambino music video, This is America, which looked at the representation of black people in America and the prejudices they faced:



The second was awarded to AKQA São Paulo for the Baco Exu Do Blues album, Bluesman, awarded for Community: Fan Engagement/Community Building, aiming to unify audiences in the quest for equality and peace.




#CannesLions2019: Entertainment Lions for Music shortlist

The Cannes Lions Entertainment Lions for Music shortlist has been released...

17 Jun 2019


Entertainment Lions for Sport


The Entertainment Lions for Sport celebrate creativity that taps into fan culture and leverages the power of sports and eSports in connecting people to brands. The jury will reward excellence in breakthrough creativity within the sports marketing ecosystem.

Launched this year, this category celebrates creativity that taps into fan culture and leverages the power of sports and eSports in connecting people to brands. 702 entries were entered with a total of 29 Lions awarded: 1 Grand Prix, 4 Gold, 10 Silver and 14 Bronze Lions.

The first ever Grand Prix has been awarded to Wieden+Kennedy Portland for Nike’s ‘Nike Dream Crazy’, which leverages the power of sport to move the world forward.

This is the second Grand Prix they’ve won at Cannes, having earlier won in the Outdoor Lions Billboards category. The jury, led by Steve Stoute, Founder & CEO, Translation Enterprises noted that many of the work judged centered around diversity and inclusion in sport, and in particular women in sports with a call to action to fight back against gender bias.

Steve Stoute, founder & CEO of Translation Enterprises, USA is the 2019 Entertainment Lions for Sport jury president.

As an advertising entrepreneur, Stoute connects world-famous brands to culture through sports and entertainment with campaigns for the NBA, NFL, Beats by Dre and Nike. He has been recognised as Executive of the Year by AdAge and is a member of the Advertising Hall of Achievement.

This year, the Entertainment for Sport Lions Grand Prix went to Wieden + Kennedy Portland, with production by Park Pictures, Santa Monica and additional work by Publicis Sapient, Seattle; Joint Editorial, Portland; A52, Santa Monica; Company 3, Los Angeles; Walker, Los Angeles; Lime Studios, Santa Monica for Nike's 'Dream Crazy'.



#CannesLions2019: Entertainment Lions for Sport shortlist

The Cannes Lions Entertainment Lions for Sport shortlist has been released...

17 Jun 2019


View the full tables of winning work below:

2019 Cannes Entertainment Lions winners


AwardEntrant / Idea CreationClientProductTitleCountry
Grand Prix UM STUDIOS, New YorkJOHNSON & JOHNSONJOHNSON & JOHNSON5BUSA
Gold LionTBWA\MEDIA ARTS LAB, Los AngelesAPPLEHOLIDAYSHARE YOUR GIFTSUSA
Gold LionFALKON CONTENT, Los AngelesJORDANAIR JORDANSUNBANNED: THE LEGEND OF AJ1USA
Gold LionVMLY&R, Kansas CityWENDY'S WENDY'S COMMUNITY MANAGEMENTKEEPING FORTNITE FRESHUSA
Silver LionPEPSICO CREATORS LEAGUE STUDIO, New YorkBRAND PEPSI, CLIENT PEPSICOPEPSIUNCLE DREW FEATURE FILMUSA
Silver LionVMLY&R, Kansas CityWENDY'S WENDY'S COMMUNITY MANAGEMENTKEEPING FORTNITE FRESHUSA
Silver LionDAVID, MiamiBURGER KINGWHOPPEREAT LIKE ANDYUSA
Silver Lionadam&eveDDB, LondonJOHN LEWIS & PARTNERSCHRISTMASTHE BOY AND THE PIANOUNITED KINGDOM
Silver LionCIRCUS GREY PERU, LimaPERUVIAN MINISTRY OF HEALTHPERUVIAN MINISTRY OF HEALTHTHE LIFE SAVING SOAP OPERAS PERU
Silver LionDDB CHICAGOMARS WRIGLEY CONFECTIONERYSKITTLESBROADWAY THE RAINBOWUSA
Silver Lionadam&eveDDB, LondonJOHN LEWIS & PARTNERSCHRISTMASTHE BOY AND THE PIANOUNITED KINGDOM
Silver LionDEUTSCH LAHULUHULU NBA LIVENBA SELLOUTSUSA
Silver LionISOBAR , Amsterdam / ACHTUNG!mcgarrybowen, AmsterdamVOLKSWAGENVOLKSWAGEN APPLICATION SNELWEG SPROOKJES THE NETHERLANDS
Silver LionDDB CHICAGOMARS WRIGLEY CONFECTIONERYSKITTLESBROADWAY THE RAINBOWUSA
Bronze LionAMVBBDO, LondonESSITYLIBRESSE/BODYFORMVIVA LA VULVAUNITED KINGDOM
Bronze LionDROGA5, New YorkTHE NEW YORK TIMESTHE NEW YORK TIMESTHE TRUTH IS WORTH ITUSA
Bronze LionDAVID, MiamiBURGER KINGWHOPPEREAT LIKE ANDYUSA
Bronze LionNET#WORK BBDO, JohannesburgMERCEDES-BENZS-CLASSRETURN TO CHAPMAN'S PEAKSOUTH AFRICA
Bronze LionSQUARE, INC., San FranciscoSQUARESQUARESISTER HEARTSUSA
Bronze LionJOHNXHANNES NEW YORKEXPENSIFYMOBILE APP EXPENSIFYEXPENSIFY TH!$USA
Bronze LionLOSEMILI COCUKLAR SAGLIK VE EGITIM VAKFI , Istanbul / RAFINERI, IstanbulLÖSEVHEALTHLOSEV - CHANGE THE ENDTURKEY
Bronze LionDDB PARISUBIOSFTASSASSINS CREED ODYSSEYMY LIFE AS A NPCFRANCE
Bronze LionGREY ARGENTINA, Buenos AiresTELEMUNDOLA REINA DEL SURSPOILERARGENTINA
Bronze LionMcCANN NEW YORKVERIZONVERIZONTHE TEAM THAT WOULDN'T BE HEREUSA
Bronze LionVMLY&R SOUTH AFRICA, JohannesburgEDGARSFILMDONT TELL ME WHAT TO DOSOUTH AFRICA
Bronze LionJOHNXHANNES NEW YORKEXPENSIFYMOBILE APP EXPENSIFYEXPENSIFY TH!$USA
Bronze LionCLM BBDO, ParisSAINT HUBERTSAINT HUBERT OMÉGA 3THE 90 MIN CHALLENGEFRANCE


2019 Cannes Entertainment Lions for Music winners


AwardEntrant / Idea CreationClientProductTitleCountry
Grand Prix DOOMSDAY ENTERTAINMENT, Los AngelesCHILDISH GAMBINOMUSICE VIDEOTHIS IS AMERICAUSA
Grand Prix AKQA, São PauloBACO EXU DO BLUESALBUMBLUESMANBRAZIL
Gold LionARTPLAN, BrasiliaFEDERAL GOVERNMENT OF BRAZILVIOLENCE AGAINST WOMENMISTAKEN LOVE SONGBRAZIL
Gold LionJOHNXHANNES NEW YORKEXPENSIFYMOBILE APP EXPENSIFYEXPENSIFY TH!$USA
Silver LionMORTIERBRIGADE, BrusselsPIASCHANCETHE LEGENDARY TOURBELGIUM
Silver LionDE LA CRUZ & ASSOCIATES, GuaynaboGIVING TUESDAYNON PROFIT ORGANIZATIONGIVING SONGSPUERTO RICO
Silver LionGREY INDIA, MumbaiP&GGILLETTETHE BARBERSHOP GIRLS: SHAVING STEREOTYPESINDIA
Bronze LionCAVIAR TV, Los AngelesLCD SOUNDSYSTEMLCD SOUNDSYSTEMOH BABYUSA
Bronze LionMcCANN NEW YORKMARCH FOR OUR LIVESMARCH FOR OUR LIVESTHE MOST VICIOUS CYCLEUSA
Bronze LionTBWA\MEDIA ARTS LAB, Los AngelesAPPLEHOLIDAYSHARE YOUR GIFTSUSA
Bronze LionHAKUHODO INC., Tokyo / TBWA\HAKUHODO INC., TokyoJAPAN PHILHARMONICCLASSIC MUSICSOUND-FREE CONCERTJAPAN
Bronze LionTALENT MARCEL, São PauloOSESPOSESPSEE THE MUSICBRAZIL
Bronze Lionadam&eveDDB, LondonJOHN LEWIS & PARTNERS + WAITROSE & PARTNERSRETAILBOHEMIAN RHAPSODYUNITED KINGDOM
Bronze LionTHE&PARTNERSHIP, Toronto / ENT! Marketing, TorontoTELUS#ENDBULLYINGNO MORECANADA


2019 Cannes Entertainment Lions for Sport winners


AwardEntrant / Idea CreationClientProductTitleCountry
Grand Prix WIEDEN+KENNEDY, PortlandNIKENIKENIKE DREAM CRAZYUSA
Gold LionWIEDEN+KENNEDY, PortlandNIKENIKENIKE DREAM CRAZYUSA
Gold LionDDB SPAIN, MadridHEROES OF TODAY PLATFORM (IBERIA, CORREOS, TELEPIZZA, LALIGA, 11811, BAVIERA)CORPORATE SOCIAL RESPONSIBILITY (CSR)HEROES OF TODAYSPAIN
Gold LionWUNDERMAN THOMPSON, London / J. WALTER THOMPSON, LondonNATIONAL CENTRE FOR DOMESTIC VIOLENCENCDVTHE NOT SO BEAUTIFUL GAMEUNITED KINGDOM
Gold LionVMLY&R BRAZIL, São PauloVIVO - TELEFONICA BRASIL S.A.TELECOMMUNICATIONSE-QUALITYBRAZIL
Silver LionVMLY&R, Kansas CityWENDY'S WENDY'S COMMUNITY MANAGEMENTKEEPING FORTNITE FRESHUSA
Silver LionVMLY&R, Kansas CityWENDY'S WENDY'S COMMUNITY MANAGEMENTKEEPING FORTNITE FRESHUSA
Silver LionIRIS, LondonFORMULA EFIA FORMULA E CHAMPIONSHIPATTACK MODEUNITED KINGDOM
Silver LionWE ARE SOCIAL, ParisWWFNGO#NOBUILDCHALLENGEFRANCE
Silver LionMcCANN LONDONMICROSOFTXBOX / FIFA 18FOOTBALL DECODEDUNITED KINGDOM
Silver LionMcCANN NEW YORKVERIZONVERIZONTHE TEAM THAT WOULDN'T BE HEREUSA
Silver LionAB INBEV, New York / VAYNERMEDIA, New YorkABINBEVBUDWEISERDWYANE WADE’S LAST SWAP USA
Silver LionNBS, Rio De JaneiroFLAMENGOINSTITUTIONALBLIND PASSIONBRAZIL
Silver LionDDB SPAIN, MadridHEROES OF TODAY PLATFORM (IBERIA, CORREOS, TELEPIZZA, LALIGA, 11811, BAVIERA)CORPORATE SOCIAL RESPONSIBILITY (CSR)HEROES OF TODAYSPAIN
Silver LionFALLON LONDONSKODASKODATOUR DES FEMMESUNITED KINGDOM
Bronze LionAB INBEV, New York / VAYNERMEDIA, New YorkABINBEVBUDWEISERDWYANE WADE’S LAST SWAP USA
Bronze LionSPECIAL GROUP, SydneyUBERUBER EATSUBER EATS AUSTRALIAN OPEN AMBUSHAUSTRALIA
Bronze LionMcCANN LONDONMICROSOFTXBOX / FIFA 18FOOTBALL DECODEDUNITED KINGDOM
Bronze LionTBWA\CHIAT\DAY, New YorkADIDASADIDASBILLIE JEAN KING YOUR SHOESUSA
Bronze Lion3PM AGENCY, New YorkAB INBEVBUD LIGHTVICTORY FRIDGEUSA
Bronze LionUNITEDMASTERS, New York / NBA ENTERTAINMENT, New YorkNBA UM SOUNDTRACKING THE NBAUSA
Bronze LionMOMENTUM WORLDWIDE, New YorkAMERICAN EXPRESSJERSEY ASSURANCEJERSEY ASSURANCEUSA
Bronze LionR/GA , New YorkNIKENIKEHEY GOOGLE, ASK NIKEUSA
Bronze LionR/GA , New YorkESPN X NBAESPN X NBAYOU SEEING THIS?USA
Bronze LionTECH AND SOUL, São PauloUBER/ UBERYELLOW MAYDISTRACTED GOALKEEPERBRAZIL
Bronze LionWE ARE SOCIAL, ParisWWFNGO#NOBUILDCHALLENGEFRANCE
Bronze LionDROGA5, New YorkJPMORGAN CHASE & COCHASE / RETAILMAMA SAID KNOCK YOU OUTUSA
Bronze LionSAATCHI & SAATCHI LA / DENTSU INC., TokyoTOYOTA MOTOR CORPORATIONTOYOTA BRANDSTART YOUR IMPOSSIBLEUSA
Bronze LionWIEDEN+KENNEDY, PortlandNIKENIKENIKE DREAM CRAZIERUSA


Here’s a reminder of the #CannesLions2019 Entertainment Lions shortlists in full:

#CannesLions2019: Entertainment Lions shortlist

The Cannes Lions Entertainment Lions shortlist has been released, with SA seeing three entries make it to the final round at Cannes Lions 2019...

17 Jun 2019


#CannesLions2019: Entertainment Lions for Music shortlist

The Cannes Lions Entertainment Lions for Music shortlist has been released...

17 Jun 2019


#CannesLions2019: Entertainment Lions for Sport shortlist

The Cannes Lions Entertainment Lions for Sport shortlist has been released...

17 Jun 2019


The Cannes Lions Festival of Creativity runs from 17 to 21 June 2019, with Cinemark – now known as Ster-Kinekor Sales – the local representatives of Cannes Lions for SA. Visit our Cannes Lions special section for the latest updates!


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