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#FairnessFirst: Time to stand for purpose-led marketing and social impact advertising

Barbara Gardner Proctor, the woman who helped introduce the Beatles to America through a deal with Vee-Jay records, was also the first black female to own an ad agency in America back in 1970. With her passing this December, we look back at the impact of her firsts and why they still hold true in 2019...

By Leigh Andrews 17 hours ago

#BizTrends2019: Year of the social impact brand (again)

Amidst two extremes -- audience apathy on one end and backlash against perceived social washing on the other -- the ad industry has emerged fresh-faced and focused: Ready to prove that we're thoughtful, attentive partners who listen when our audience speaks, able to hold a conversation that doesn't always place ourselves and our interests at the very centre of it...

By Auryn Hiscock and Mikhaila Hunter 15 Jan 2019

#FairnessFirst: Making workplace inclusion everybody's business

Microsoft has made inclusion every employee's responsibility in much the same manner as one eats the proverbial 'business elephant' - one bite at a time. Here's how your company can follow suit through encouraging accountability through heightened awareness, curiosity and courage...

By Leigh Andrews 14 Jan 2019

Mobility Unlimited Challenge finalists announced

The Toyota Mobility Foundation launched the $4m global challenge in 2017 in partnership with Nesta, with the aim of improving the lives of people with lower-limb paralysis. The five finalists have been revealed...

9 Jan 2019

#BizTrends2019: Social credit scores three ways: The good, the bad and the ugly

Social credit scores are set to be one of the trending terms for 2019. However, not all credit scores are created equal (or with equally good intentions)...

By Bronwyn Williams 7 Jan 2019

#FairnessFirst: The secret to career success in 2019 and beyond

First week back at work for the year and already feeling stuck? Like you're just not progressing in your career? These tips from the Corinium Women in Digital and Data Forum may be what you need to read, to speak up and shine in 2019...

By Leigh Andrews 7 Jan 2019

#BizTrends2019: Technology and inhumanity is surpassing the disABLED

The disabled are always an easy target. They are defenseless and are often preyed on by bullies. Why can we not harness technology rather to improve their lives?

By Hannl Cronje 7 Jan 2019

#BizTrends2019: The four Ps of cause marketing in 2019

More than ever we're seeing brands align with causes and let's face it, there so many current causes to be concerned about. This means cause marketing will be bigger than ever in 2019...

By Sheila McGillivray 1 Jan 2019

What can we do to support LGBTQI people in the workplace?

LGBTQI people face exclusion and discrimination in the workplace. People who are less advantaged socioeconomically are most at risk of poor treatment and marginalisation, and a different sexual and/or gender orientation to the majority exacerbates this...

By Devan Moonsamy 28 Dec 2018

#BizTrends2019: The untapped opportunity of female empowerment

Globally, the women's empowerment movement has reached a fever pitch. #Metoo has toppled titans in industries ranging from film to advertising to tech, pushing against the 'boys club' ethos prevalent in senior ranks...

By SheSays Cape Town founders 18 Dec 2018

#FairnessFirst: How to roll out effective digital transformation

"If you want something done right, do it yourself," seems to be the business mantra of companies that succeed on their journey of digital transformation, focusing on using tech to meet otherwise ignored human needs. Here's how your brand can improve on customer experience by following suit...

By Leigh Andrews 17 Dec 2018

Why South African community's win against mining company matters

A South African High Court has passed an important judgment putting a stop to the pervasive practice by companies to mine ancestral lands...

By Sonwabile Mnwana 14 Dec 2018

City gives green light to Salt River social housing project

A full sitting of council at the Cape Town Civic Centre on Thursday, 13 December, agreed "in-principle" that the city sell the Salt River Market site to Communicare...

By Aidan Jones 14 Dec 2018

More than half the plots earmarked for backyarders in Cape Town's southern suburbs are on wetlands

More than 60 properties on at least 100 hectares have been identified for possible housing development in several Cape Town southern suburb areas...

By Barbara Maregele 13 Dec 2018

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