Marketing Trends

Marketing & Media trends

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#BizTrends2021: The rise of D2C

The direct-to-consumer model allows deeper brand relationships and an omnichannel approach to deriving value...

By Michael Smollan 14 Jan 2021

#BizTrends2021: How do brands get noticed amidst the online clutter?

No prediction piece would be complete without first acknowledging that Covid-19 has changed our world forever. Remote working across industries and an exponential uptake of e-commerce and digital marketing has changed the face of brands...

By Tracy Jones 13 Jan 2021

#BizTrends2021: EXCLUSIVE: In conversation with Dion Chang

In advance to Bizcommunity's forthcoming BizTrends2021 event, Jessica Tennant, Bizcommunity's senior editor for Marketing & Media, finds out more about the elusive Dion Chang, founder of Flux Trends and one of South Africa's most respected trend analysts...

By Jessica Tennant 11 Jan 2021

#BizTrends2021: Search share of voice; an emerging trend

Social share of voice has become an extremely popular measure of how much potential market share a brand has. Based on brand mentions, it gives you an accurate view of how many conversations people are having about a brand. It's simple and it's accurate. It delivers precisely what it promises...

By Craig Hannabus 11 Jan 2021

#BizTrends2021: B2B CMO's need to be a little bit braver, bolder in 2021

In light of what went on in 2020, it's no surprise that so many B2B marketers have been making safe choices. There's been plenty of consolidation, a fair amount of contraction and a lot of maintaining the status quo....

By Warren Moss 6 Jan 2021

#BizTrends2021: The revolution will be digitised and automated

Due to the cumulative economic effects of the last few years, our clients' businesses are facing significant economic pressure, which, as we all know, has been drastically accelerated and compounded by the Covid-19 pandemic...

By Joey Khuvutlu 6 Jan 2021

#BizTrends2021: Empowering digital marketing teams to meet 2021's challenges

The digital acceleration of the last two years, but most especially during 2020, has placed a growing focus on digital marketing delivery...

By Niamh NicLiam 6 Jan 2021

#BizTrends2021: The changing faces of marketing

It is estimated that nearly two-thirds of children who started school in 2016 will go on to have jobs that don't exist yet. How do we prepare this new generation for the business of the future, while at the same time retrain hundreds of millions of people whose work is evolving?

By Glen Meier 6 Jan 2021

#BizTrends2021: Tech democratisation will set the tone for 2021

If Covid-19 was the villain of 2020, then digital was the hero. As in-store transactions plummeted, e-commerce rushed in to pick up the slack. Rapid digitalisation saw smaller companies suddenly able to compete directly with our large enterprises...

By Andrew Smit and Johan Walters 6 Jan 2021

#BizTrends2021: Communication refocuses on people-centricity

Communicating with all stakeholders has become more important than ever and this will have a significant impact on the trends influencing these engagements in 2021 and beyond...

By Karyn Strybos 6 Jan 2021

#BizTrends2021: Will Covid accelerate the declining trend in marketing effectiveness?

Long-term marketing effectiveness has been in decline since the global financial crisis, even though the modern media landscape provides the potential for increased effectiveness...

By Stuart Sims 6 Jan 2021

Google South Africa reveals trending searches for 2020

Google has revealed the results of its 2020 Year in Search, sharing what the world and South Africans searched for, asked about, looked for, ate and dreamt of exploring in 2020...

9 Dec 2020

Agency Scope Insights: Trends on the path to new world agility

As preparations get underway for the fourth Agency Scope study to begin in May 2021, Johanna McDowell, Scopen partner and director for the UK and South Africa notes that some of the trends seen in the global research will be a barometer for the pressures, proficiencies and pandemic recovery in South Africa...

By Johanna McDowell 26 Nov 2020

Scopen launches Trend Score as marketers look to recover

On 23 October 2020 Scopen, together with the Independent Agency Search and Selection Company (IAS), conducted a virtual launch of Trend Score, a first for South Africa...

24 Nov 2020



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