Marketing Trends

2026 Trends | BizTrendsTV | Newsletters 2026 1st newsletter | 2025 1st newsletter | 2025 2nd newsletter | 2024 1st newsletter |2024 2nd newsletter | 2023 1st newsletter | 2023 2nd newsletter | 2022 1st newsletter | 2022 2nd newsletter | 2021 | 2020 | 2019 | eBooks: 2018, 2017, 2016, 2015, 2014, 2013, 2012, 2011, 2010 & 2009

Marketing & Media trends

Industry trends

BizTrends Sponsors

Headline Sponsor

Digital, Marketing, Media

#BizTrends2026 | Second Rodeo's Dan Brocklebank: Why the most important marketing trend for 2026 is not new at all

#BizTrends2026 | Second Rodeo's Dan Brocklebank: Why the most important marketing trend for 2026 is not new at allDan Brocklebank

More news

#BizTrends2026 | Jubez Digital: What Search in 2026 demands of marketers

#BizTrends2026 | Jubez Digital: What Search in 2026 demands of marketers

Julie Rosenbaum and Heleen Alberts 2 Feb 2026

5 out-of-home trends that will define 2026

5 out-of-home trends that will define 2026

Steve Duck, Tractor Outdoor 29 Jan 2026

Siki Msuseni is the founder and director of Amplified PR.

#BizTrends2026 | Amplified PR’s Siki Msuseni: SA youth are wearing their values

Siki Msuseni 28 Jan 2026

Brenda Khumalo is the founder of Lobengula Advertising. Source: Supplied.

#BizTrends2026 | Lobengula Advertising team: If employees don't believe, neither will the market

Brenda Khumalo and Adene Van Der Walt 26 Jan 2026

#BizTrends2026 | SmartCat's Nicole DiNicola: Why 2026 will be the year of orchestration for marketing

#BizTrends2026 | SmartCat's Nicole DiNicola: Why 2026 will be the year of orchestration for marketing

Nicole DiNicola 23 Jan 2026

#BizTrends2026 | Tom Kaneshige on how CMOs seized strategy in an age of chaos

#BizTrends2026 | Tom Kaneshige on how CMOs seized strategy in an age of chaos

Tom Kaneshige 22 Jan 2026

6 ways brands need to rethink marketing in 2026

6 ways brands need to rethink marketing in 2026

21 Jan 2026

#BizTrends2026 | Scopen President, Cesar Vacchiano: Less is more

#BizTrends2026 | Scopen President, Cesar Vacchiano: Less is more

Cesar Vacchiano 21 Jan 2026

Charne Munien is the strategy director at Rogerwilco. Source: Supplied.

#BizTrends2026 | Rogerwilco's Charné Munien: Brands in the new age of answering machines

Charne Munien 21 Jan 2026

Jaco Lintvelt is the MD of Incubeta Africa. Source: Supplied.

#BizTrends2026 | Incubeta Africa's Jaco Lintvelt: Don’t fall prey to the Arrival Fallacy

Jaco Lintvelt 20 Jan 2026

#BizTrends2026 | Nahana CEO, Thabang Skwambane: Africa will ignite what is next

#BizTrends2026 | Nahana CEO, Thabang Skwambane: Africa will ignite what is next

Thabang Skwambane 19 Jan 2026

#BizTrends2026 | IAS' Johanna McDowell: AI, creativity and media agencies

#BizTrends2026 | IAS' Johanna McDowell: AI, creativity and media agencies

Johanna McDowell 19 Jan 2026

#BizTrends2026 | dentsu SSA's Dawn Rowlands: While marketing talks about innovation, Africa built it

#BizTrends2026 | dentsu SSA's Dawn Rowlands: While marketing talks about innovation, Africa built it

Dawn Rowlands 16 Jan 2026

Michael Cost is the head of strategy and client development at Humanz. Source: Humanz.

#BizTrends2026 | Humanz' Michael Cost : The influencer marketing cheat sheet

Michael Cost 16 Jan 2026

Flux Trends will present The State We’re In 2026” – Navigating the Dark Forest in February (Image source: © Marvin Zettl

FluxTrends presents its trends for 2026 Navigating the Dark Forest

15 Jan 2026

WOO president Tom Goddard. Source: WOO.

#BizTrends2026 | WOO president Tom Goddard: How OOH is reinventing itself

Tom Goddard 15 Jan 2026

Erica Bopape (CM SA) is the executive for marketing and communications at Absa Business Banking. Source: Absa.

#BizTrends2026 | Absa's Erica Bopape: What 2026 will demand of financial services marketers

Erica Bopape 14 Jan 2026

10 marketing trends for 2026

10 marketing trends for 2026

Kantar 18 Nov 2025

CEO Discovery Bank and Discovery South Africa, Hylton Kallner talks about the SpendTrend 2025 report findings (Image supplied)

#BizTrends2025: Discovery CEO Hylton Kallner on the future of spending

15 Apr 2025

Busisiwe Phakathi is 5fm's marketing manager. Source: Supplied.

#BizTrends2025: Busisiwe Phakathi, 5FM - Keeping radio relevant among youth

Busisiwe Phakathi 6 Feb 2025

Grant Lapping is a digital executive at Midnight. Source: Supplied.

#BizTrends2025: Grant Lapping | 3 trends dominating search: GEO, social search and voice

Grant Lapping 5 Feb 2025

$Andre Le Roux, head of strategy: TBWA\Coastal, talks about trends that drive culture to understand SA shopper (Image supplied)$

#BizTrends2025: TBWA\Coastal's Andre Le Roux - Understanding the SA shopper

Andre Le Roux 4 Feb 2025

#BizTrends 2025: 99c’s Andrew Brand - Retail advertising: The new frontier

Andrew Brand 3 Feb 2025

Dr Melanie van Rooy. Source: Supplied.

#BizTrends2025: Dr Melanie van Rooy, CMO at Clicks - Experiential marketing key to retail future

Melanie van Rooy 31 Jan 2025

Gordon Wilson, Business Director at Achievement Awards Group. Source: Supplied.

Why 2025 will redefine loyalty programmes with personalisation at the core

Gordon Wilson 31 Jan 2025

Image supplied

#BizTrends2025: FMCG Retail Outlook: built to withstand the pressure

Nicola Allen 27 Jan 2025

Judith Mugeni says success in 2025 will mean harnessing the power of sponsorship in a futuristic environment by returning to fundamental principles (Image supplied)

#BizTrends2025: Judith Mugeni - Back to the future, sponsorship in 2025

Judith Mugeni 24 Jan 2025

#BizTrends2025: Vodacom’s Andisa Ntsubane – The anatomy of winning brands in 2025

Andisa Ntsubane 22 Jan 2025

Let's do Biz