Private label products experienced startling double-digit growth during the initial period of South Africa's lockdown...
Warc has released its latest Global Advertising Trends report: The pivot to e-commerce summarising the latest research from Warc's Data platform...
23 hours ago
Locally sourced products and services comfort consumers, meeting their new needs for hygiene and spreading feel-good stories that celebrate the best of our diverse culture...
Karin Du Chenne 17 Sep 2020
Alcohol is the most widely used psychoactive substance in the world. But where was the first alcoholic beverage brewed and consumed?
Neil Rusch 15 Sep 2020
The average South African consumer sees loyalty programmes as valuable and as an economic benefit, and are generally committed to such programmes...
Marius Wait 10 Sep 2020
Percy Shangase, managing owner of Mashuku Marketing Solutions, writes that the repercussions that Clicks is currently undergoing are as a result of not conducting ad-testing, exercising due diligence and at the very least understanding their markets...
Percy Shangase 7 Sep 2020
With Covid-19 lockdown measures around the world easing, just under three-quarters of global consumers report feeling comfortable returning to physical stores since lockdowns have eased...
4 Sep 2020
As technology accelerates the customer online order experience, the final leg, or 'last mile' expectation of efficient and scheduled on-time delivery has become one of the defining measures of customer service...
2 Sep 2020
Covid-19 has prompted widespread discussion of the resilience of food systems and how efficiency and competitiveness have been previously understood...
Andrew Bowman and Reena das Nair 1 Sep 2020
85% of marketers declare that they have reduced their investment in advertising since the start of the crisis caused by Covid-19, mainly in durable consumption goods, government and NGOs...
Johanna McDowell 27 Aug 2020
Although women are more likely to be unemployed and earn less than their male counterparts, research has found that women hold the buying power in most SA households...
Kerry Thomas 25 Aug 2020
Businesses need to pay attention to a new customer as we enter Level 2 lockdown, says customer experience specialist Nathalie Schooling...
20 Aug 2020
Consumer-facing industries have had to take exceptional precautions in a time of rapid change with business, people, processes and stakeholders retuning to adopt new approaches...
Mike Smollan 19 Aug 2020
A new global report highlights challenges and opportunities for retailers as the Covid-19 pandemic drives permanent shifts in consumer behaviour now and beyond the holiday season...
12 Aug 2020
Market Research Analyst | Cape Town | Insight Survey |
