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Global Ad Trends - Brands will spend $59bn on e-commerce advertising this year

Warc has released its latest Global Advertising Trends report: The pivot to e-commerce summarising the latest research from Warc's Data platform...

23 hours ago

#DoBizZA: How local brands can leverage their 'made in SA' status to entice shoppers

Locally sourced products and services comfort consumers, meeting their new needs for hygiene and spreading feel-good stories that celebrate the best of our diverse culture...

By Karin Du Chenne 17 Sep 2020

Does alcohol have an undisclosed African heritage?

Alcohol is the most widely used psychoactive substance in the world. But where was the first alcoholic beverage brewed and consumed?

By Neil Rusch 15 Sep 2020

Consumer attitudes towards fuel loyalty programmes in SA

The average South African consumer sees loyalty programmes as valuable and as an economic benefit, and are generally committed to such programmes...

By Marius Wait 10 Sep 2020

How conducting solid research could have prevented the Clicks fiasco

Percy Shangase, managing owner of Mashuku Marketing Solutions, writes that the repercussions that Clicks is currently undergoing are as a result of not conducting ad-testing, exercising due diligence and at the very least understanding their markets...

By Percy Shangase 7 Sep 2020

Global consumers ease back into in-store shopping - report

With Covid-19 lockdown measures around the world easing, just under three-quarters of global consumers report feeling comfortable returning to physical stores since lockdowns have eased...

4 Sep 2020

Broll report looks at SA's shifting last-mile delivery landscape

As technology accelerates the customer online order experience, the final leg, or 'last mile' expectation of efficient and scheduled on-time delivery has become one of the defining measures of customer service...

2 Sep 2020

Covid-19 has hit SMEs in SA's food sector hard. What can be done to help them

Covid-19 has prompted widespread discussion of the resilience of food systems and how efficiency and competitiveness have been previously understood...

By Andrew Bowman and Reena das Nair 1 Sep 2020

Marketers in Latam estimate a period of less than 6 months for the recovery of advertising investment

85% of marketers declare that they have reduced their investment in advertising since the start of the crisis caused by Covid-19, mainly in durable consumption goods, government and NGOs...

By Johanna McDowell 27 Aug 2020

Develop products and market them with women in mind

Although women are more likely to be unemployed and earn less than their male counterparts, research has found that women hold the buying power in most SA households...

By Kerry Thomas 25 Aug 2020

Covid-driven shift in consumer values and spending behaviour

Businesses need to pay attention to a new customer as we enter Level 2 lockdown, says customer experience specialist Nathalie Schooling...

20 Aug 2020

Navigating the new hygiene standards in retail

Consumer-facing industries have had to take exceptional precautions in a time of rapid change with business, people, processes and stakeholders retuning to adopt new approaches...

By Mike Smollan 19 Aug 2020

1 in 4 consumers tried a new brand during pandemic - global report

A new global report highlights challenges and opportunities for retailers as the Covid-19 pandemic drives permanent shifts in consumer behaviour now and beyond the holiday season...

12 Aug 2020

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