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Marketing & Media South Africa

King James hits the mark

The Pendoring Awards, which celebrates the best in advertising in all South African languages, announced the winners on 28 October. King James walked away with the Prestige Award for the second year in a row! Have a look at the full winners list.

From advertising to social media as JP Kloppers gets technical on the algorithms that try to analyse the meaning and sentiment that drives online messages. He says that although we have come a long way in technology, sometimes machines get it wrong, as they can't pick up tone - this is why emojis are so important in messaging.

Then Mike Saunders asks, what's your consumer 'share of intent'? This phrase was coined by Google and is a metric to analyse and understand a brand's presence in a consumer's world.

Just when you thought the Loeries buzz was over, the Loeries' rankings are in! Leigh Andrews chatted to some of this year's top-ranked creatives post-celebrations. This week she spoke to Bronwen Rautenbach co-founder and creative partner at Sunshinegun.

Lots of technical and thought-provoking articles this week. Happy reading.

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BizWeekly top stories
Pendoring 2016 winners - King James reigns supreme
Pendoring 2016 winners - King James reigns supreme
Advertising agency, King James has won Pendoring's sought after Prestige Award for the second consecutive year for its Sanlam Musiekfees campaign... read
Human integration the key to accurate social media data
Human integration the key to accurate social media data

JP Kloppers

The digital age has fundamentally altered how we communicate - particularly via text. Be it a Tweet, online comment or Facebook post, we're constrained not only by the limits of language's written form, but often by a character limit... Read

What's your consumer 'share of intent'?
What's your consumer 'share of intent'?

Mike Saunders

Digital marketing is an extremely innovative and creative industry that explores ways to bring people closer to brands through digital channels. Share of intent, coined by Google, is a powerful metric... Read

The Sunshinegun Grand Prix team.
#Loeries2016: Loeries rankings with Sunshinegun

Leigh Andrews

Just when you thought the Loeries buzz was over, the Loeries' rankings are in! I chatted to some of this year's top ranked creatives post-celebrations. Here, Bronwen Rautenbach co-founder and creative partner at Sunshinegun shares her views... Read


Sustainability month
The G&G Digital team.
#SustainabilityMonth: Tap into new-generation thinking or stagnate

Leigh Andrews

This month's New Generation Awards saw G&G Digital named winner of nine awards for clients, including overall agency of the year. Here, executive creative director, Desiree Gullan explains the importance of digital interaction in the current climate of constant community engagement... read
Read more
Marketing
Ipsos launches LIFE Path to understand consumer dynamics along the path to purchase

Issued by Ipsos

Themba Nobanda appointed as Client Service Director for Dentsu Aegis Network Sub-Saharan Africa

Issued by Dentsu Aegis Network

Advertising
ABF Pub Quiz to raise funds for our advertising colleagues

Issued by Advertising Benevolent Fund

#StopDaylightRobbery campaign brings transparency (and chainsaws) to financial services

Issued by M&C Saatchi Abel

Roger Garlick Award Winners - OMD
#AMASAAwards2016: Banking on a winner

Danette Breitenbach

The banking sector strutted its creative spirit at the recent AMASA Awards with Nedbank and Standard Bank both taking top honours... read
Customers take centre stage in new TVCs which celebrate Ackermans' centenary

Issued by Ninety9Cents

2016 AMASA Awards winners announced
2016 AMASA Awards winners announced
The winners of the 2016 AMASA Awards were announced on 25 October at the Montecasino Ballroom, in Fourways, Gauteng, and celebrated the best in media and marketing advertising... read
#Bookmarks2017: Keeping it understandable
#Bookmarks2017: Keeping it understandable

Danette Breitenbach

The key to a successful Bookmarks entry is to keep it simple and as easy as possible for the judges to understand. This was the main message that came out of the Bookmarks entries workshops... read
Creative strategists - fact or fantasy?
Creative strategists - fact or fantasy?

Mari-Louise Kaplan

In a business world that prizes "return on investment" just as much as "thinking outside the box," it makes perfect sense for companies to create a position for that illusive unicorn, the 'creative strategist'... read
Global examples of advertising to avoid
Global examples of advertising to avoid

Leigh Andrews

What better way for lawyers to grab creatives' attention than by sending out a cease and desist letter of demand? Luckily in this case it was purely an invite to an event, but if you don't adhere to the legalities of advertising law you may not be as lucky... read

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Branding
How Starbucks' UPstanders is brewing a better world

Spero Patricios, Issued by Launch Factory

Jack Daniel's exclusive collaboration with SkullCandy headphones

Issued by Bittersuite

CRM
Pixabay
Digital transformation driven by customer experience

Craig Terblanche

According to Forrester, perceived value is equal to experience over expectation. Customers have higher, and higher expectations of customer experience and social media channels... read
Adobe London Symposium: Putting customer experience first
Adobe London Symposium: Putting customer experience first

Kirsty Barkhuizen

Last week, Adobe hosted their annual Symposium in London with the theme 'Customer experience comes first'... read
Digital
Making innovation happen
Making innovation happen

Danette Breitenbach

Airbnb had 68 rejections. A lot of people laughed at them. Their success, while seemingly so obvious today, was not obvious in the beginning... read
Shaking on it: Cinman and Borain
Chris Borain elected new IAB SA chairperson
Following yesterday's AGM, the IAB has announced its new industry chairs: Chris Borain, group commercial director at the Mail & Guardian Group takes on the reins as new chairperson, with Paula Hulley from Gloo@Ogilvy elected as vice chairperson... read
Retargeting/Consumer privacy = Value exchange?
Retargeting/Consumer privacy = Value exchange?

Mari-Louise Kaplan

It's happened to all of us. Getting a message just before lunch advertising a special on the specific type of hamburger you like to eat - at a restaurant only a minute from your current location... read
Seven deadly SEO sins
Seven deadly SEO sins

Douglas Gauld

Much like transgressions against the seven deadly biblical sins are, say, frowned upon by custodians of heavenly portals, so too the seven deadly SEO sins can doom you to a lifetime of anguish as you languish on Page 10... read
Black, seeing life in full colour.
#BehindtheSelfie with... Catherine Black

Leigh Andrews

This week, we find out what's really going on behind the selfie with Catherine Black, co-owner of Black Mountain... read
Colony HQ with their award as winners in the category: Overall Innovation Masters (<R35m).
Indexing true industry innovation with Colony HQ

Leigh Andrews

Colony HQ MD Marcus Stephens explains the importance of using big data to turn campaigns into customers and knowing what your customers need before they do... read

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Direct Marketing
2016 Assegai Awards finalists announced
2016 Assegai Awards finalists announced
The finalists of the 2016 Assegai Awards have been revealed, and the winners will be announced on Thursday 10 November at the annual Awards Gala Evening... read
Education
Celebrating the educators that shape SA's future leaders

Issued by HDI Youth Marketeers

Discovery Health wins the Learning and Development Team of the Year Award

Issued by Knowledge Resources

Entrepreneurship
Sunday Times Leaders on the Move tour offers top SA leadership wisdom
Sunday Times Leaders on the Move tour offers top SA leadership wisdom
The recent Sunday Times Leaders on the Move tour, with Johnnie Walker, featured Willem Roos (OUTsurance), Thabo Dloti (Liberty Holdings) and Norbert Sasse (Growthpoint Properties) discussing their take on leadership skills... read
Finalists of South African Small Business Awards announced
Finalists of South African Small Business Awards announced
The National Small Business Chamber (NSBC) has announced South Africa's Top 20 Small Business & Entrepreneurship Award winners and the finalists of the 2016 South African Small Business Awards... read
Old Mutual Investment Group dominates its sector

Issued by Topco Media

Global Entrepreneurship Week South Africa, 14-20 November 2016

Issued by Global Entrepreneurship Network South Africa

South African economy needs more entrepreneurs
South African economy needs more entrepreneurs

Sanisha Packirisamy

The World Bank suggests that (formal) small and medium enterprises contribute up to 45% of total employment and a third of national income in emerging economies but in South Africa... read
Events & Conferencing
Kim and Jess - our lionesses of Africa

Issued by The Worx Group

Expert tease

Issued by 360 Degrees Production House

Will it be third time lucky for Zakes Bantwini vs AKA?

Issued by ECHO Events and Conferences

Exhibitions
The Wedding Expo wins PMR.Africa Diamond Arrow Award for the third year running

Issued by The Wedding Group

Decorex SA takes a fresh, inspired approach to home, lifestyle and business in 2017

Issued by Reed Exhibitions

Magazines
The power of print in the attention economy - a Fresh Living case study

Issued by John Brown

Media
R2K worried about Independent Media's decision to leave Press Council
R2K worried about Independent Media's decision to leave Press Council
The Right to Know organisation (R2K) has expressed its concern over the announcement by Independent Media that it will no longer be subject to the authority of the Press Council... read
SAFREA rejects calls for 'volunteer' and low-paid journalists

Issued by SAFREA

What media measurements count in terms of African audiences?
What media measurements count in terms of African audiences?
Across Africa, digital and mobile media is transforming communication and, in order to do media and media research successfully, marketers need to make sure that they are focussing on the metrics that deliver value and the best results... read
Independent Media responds to Press Council

Issued by Independent Media

All the category winners.
Gastronomy at its most gorgeous with the Galliova Awards

Leigh Andrews

It was a dark and stormy night... wait, let's dampen that down to just a grey and gloomy day, which cleared as soon as we arrived at the Youngblood Africa studio in the Beautifull Life building in Cape Town's CBD for the 27th annual Galliova Awards in Food Eggcellence on Friday, 21 October 2016... read
Newspapers
Andrei Stenin photojournalism exhibition opens

Issued by Independent Media

Rantao appointed as Independent Media Press Ombudsman

Issued by Independent Media

OOH
Alliance Media partners with Botswana at 50

Issued by Alliance Media

Alliance Media helps Lesotho celebrate 50 years of independence

Issued by Alliance Media

PR & Communications
Two township women taking the advertising world by storm

Issued by Emlo Communications

Twiga Communications launches new Rummikub game

Issued by Twiga Communications

Production
Bringing South African sunshine to the UK

Issued by Gearhouse SA

Red Cherry produces Boxer Superstores TV show that makes South Africans' dreams come true

Issued by Red Cherry Media

Promotions
Simply Asia 'Wokking Winter Special'

Issued by Bittersuite

Publishing
Corruption Watch annual report recognised at SA Publication Forum

Issued by Blue Apple

Radio
East Coast Radio's 'Appy Birthday celebrations include launch of station app

Issued by East Coast Radio

Home with Mapaseka talks surrogacy ahead of When the Bough Breaks opening in SA

Issued by Kaya FM 95.9

Research
Measure people not ships
Measure people not ships

Gordon Muller

A few weeks back I joined the bi-annual media pilgrimage to Bryanston Country Club to attend the launch of the final AMPS report and to witness the end of an era... read
Sales
What is 'transparency in business'?

Issued by Field Office

Social Media
The art of Facebook: 30 of its biggest brands analysed
The art of Facebook: 30 of its biggest brands analysed

Andy Walker

For personal use, Facebook is an excellent way to communicate with friends, keep up to date with event lists, and of course, sneak around others' personal lives. But how do some of the world's biggest brands use the social network... read
International
Twitter to cut 9% of staff, plots new growth strategy
Twitter to cut 9% of staff, plots new growth strategy
NEW YORK: Twitter announced plans on Thursday to cut nine percent of its workforce as the struggling social network reaffirmed its strategy to drive growth after failing to find a buyer... read
More International
Business
Automating business processes to boost productivity in South Africa
Automating business processes to boost productivity in South Africa

Kerry Hope

Despite the grim economic predictions, South Africa's enterprise software market is growing. While Standard & Poor's has predicted that the South African economy... read
New business
  • Digitata Insights appoints Headlines PR - more info
  • EOH collaborates with Master Retailing - more info
  • Jam Media wins Red Nose Day SA contract - more info
  • Tribeca to manage TomTom SA's PR - more info
  • Jam Media to manage FILIPA's PR and social media - more info

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Quotes
Leon J. Suenes
"Happy are those who dream dreams and are ready to pay the price to make them come true."
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"You simply have to put one foot in front of the other and keep going. Put blinders on and plow right ahead."
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