Latest newsMost marketers in Africa are not optimising performance. They are optimising what their tools can see. And those are not the same thing. 16 Jul 2026 Read more New insights from the dentsu Africa Digital Digest highlight the growing importance of behaviour, identity, and platform commerce. Brands across Africa are rethinking how they connect with consumers as digital platforms continue to evolve. 15 Jul 2026 Read more The era of chasing vanity metrics is officially taking a backseat to real business equity. That was the message from the Dentsu School of Influence - in partnership with CSA - which officially concluded its Johannesburg chapter, marking the graduation of its high-intensity “One Big Week” accelerator cohort. 14 Jul 2026 Read more Most dashboards are not wrong. They are answering the wrong question. Every Monday morning, dashboards across organisations update exactly as expected. Impressions are delivered. Click-through rates improve. Costs come down. The system is working. What is unclear is whether the business is growing. 7 Jul 2026 Read more I have been thinking a lot lately about how we, as an industry, keep showing up to moments versus how people live them. 25 Jun 2026 Read more South Africa does not have a talent problem. It has an access problem. In a creator economy worth billions, where content drives culture and culture drives commerce, too many young South Africans are still trying to build something real with limited tools, limited access and no clear pathway to scale. 23 Jun 2026 Read more Change management has an image problem for a reason. 22 Jun 2026 Read more Artificial intelligence is no longer a future conversation, it is already reshaping how organisations operate, compete, and create value. 19 Jun 2026 Read more Retail media has quickly become one of the fastest growing segments in the marketing ecosystem. Globally and in South Africa, retailers are transforming their owned platforms into media channels, unlocking new revenue streams while giving brands access to valuable customer data. 18 Jun 2026 Read more Over time, what I have seen, experienced, and learnt, alongside some of the most brilliant teams across our region, is that recognition is not the story. 10 Jun 2026 Read more Everyone is looking to AI to unlock the next phase of growth, yet across organisations, growth is stalling. Not because there is a lack of data. Not because the technology is not working, because businesses cannot act on what they already have. 9 Jun 2026 Read more Across Africa and globally, organisations are accelerating investment in AI. 8 Jun 2026 Read more Multiple wins at the 2026 MMA Smarties South Africa Awards have placed iProspect South Africa firmly in the spotlight, recognising work that is redefining how brands earn attention. 5 Jun 2026 Read more Red Star champions a new standard for brand-audience connection, supporting the strategic partnership between Heineken Beverages and eMedia Investments to advance story-driven brand integration. 4 Jun 2026 Read more They are changing who deserves it. 3 Jun 2026 Read more Dentsu Africa has taken top honours at the 2026 Pitcher Awards, securing Advertising Agency Network of the Year and delivering one of the strongest cross-market performances at the continent’s leading creative benchmark. 2 Jun 2026 Read more Red Star made a strong impression at the prestigious MMA Smarties 2026 Awards, taking home eight awards in total, including a highly sought-after gold for Real-Time Marketing for its Heineken UEFA Champions League (UCL) campaign. 27 May 2026 Read more If your 2026 plan still treats commerce as the place where marketing converts, you have already fallen behind. 26 May 2026 Read more It is won by influencing what gets discovered, recommended, and bought. 21 May 2026 Read more
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