Latest newsAs someone who works with brands in Zambia every day, one of the most interesting shifts I have observed is not technological. It is cultural. 10 Sep 2026 Read more Dentsu Kenya has appointed Rehema Chege as business head, creative. 4 Sep 2026 Read more From AI's growing influence on search and SEO to the rise of consumer owned brand narratives and the enduring power of live TV, the latest edition of the dentsu Africa Digital Digest – August Edition explores the trends reshaping platforms, culture and commerce across the continent. 2 Sep 2026 Read more Mozambique demonstrates a paradox that many business leaders overlook: the greater the operating constraint, the more valuable local knowledge becomes. 1 Sep 2026 Read more The media industry has always had a talent for chasing the next shiny object. Today, that object is podcasting. 20 Aug 2026 Read more Traffic is up. Campaign performance looks strong. Media investment is optimised. So why are sales not growing at the rate you expected? 19 Aug 2026 Read more The marketing industry often recognises opportunities only after consumers have already made them part of everyday life. WhatsApp may be one of the clearest examples. 18 Aug 2026 Read more Dentsu School of Influence winner, in partnership with CSA, turns standout performance into two career-defining opportunities, demonstrating how South Africa's creator economy is creating genuine pathways into employment. 11 Aug 2026 Read more For years, Africa has been framed as marketing's next big opportunity. The emerging market. The growth story. The region to watch. But what if we have been looking at it the wrong way? 5 Aug 2026 Read more As algorithms increasingly shape how consumers discover content, brands are being challenged to rethink the role of social media within their organisations. 30 Jul 2026 Read more The most important consumer decision in Africa is not happening where brands are looking for it. It is not happening in store. It is not happening on a website. It is not even happening in search. 28 Jul 2026 Read more Most marketers in Africa are not optimising performance. They are optimising what their tools can see. And those are not the same thing. 16 Jul 2026 Read more New insights from the dentsu Africa Digital Digest highlight the growing importance of behaviour, identity, and platform commerce. Brands across Africa are rethinking how they connect with consumers as digital platforms continue to evolve. 15 Jul 2026 Read more The era of chasing vanity metrics is officially taking a backseat to real business equity. That was the message from the Dentsu School of Influence - in partnership with CSA - which officially concluded its Johannesburg chapter, marking the graduation of its high-intensity “One Big Week” accelerator cohort. 14 Jul 2026 Read more Most dashboards are not wrong. They are answering the wrong question. Every Monday morning, dashboards across organisations update exactly as expected. Impressions are delivered. Click-through rates improve. Costs come down. The system is working. What is unclear is whether the business is growing. 7 Jul 2026 Read more I have been thinking a lot lately about how we, as an industry, keep showing up to moments versus how people live them. 25 Jun 2026 Read more South Africa does not have a talent problem. It has an access problem. In a creator economy worth billions, where content drives culture and culture drives commerce, too many young South Africans are still trying to build something real with limited tools, limited access and no clear pathway to scale. 23 Jun 2026 Read more Change management has an image problem for a reason. 22 Jun 2026 Read more Artificial intelligence is no longer a future conversation, it is already reshaping how organisations operate, compete, and create value. 19 Jun 2026 Read more
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