The event not only aims to acknowledge those who have produced direct marketing campaigns that deliver remarkable results, but will also provide a platform for shared experiences and the latest, up-to-date trends together with entertainment and a celebratory party after the awards ceremony.
| Most Effective Use of Content | Coca-Cola Theory of Quantum Happiness | Aqua |
| Social Media (Social Media Platforms) | Coca-Cola Theory of Quantum Happiness | Aqua |
| Social Media (Social Media Platforms) | From my home to your home | Aqua |
| Branded Content | Royco Randomiser | Arc South Africa |
| Mobile SMS, MMS | FNB Credit Card Collections | Archer Digital |
| Direct Response Mass Media: TV, Print, Out-of-home and Radio | AVBOB – Family Comes First | BRAND et al |
| Search Marketing: SEO and PPC | Clicks.co.za Organic SEO Campaign | Clicks2Customers |
| Search Marketing: SEO and PPC | Environ | Conversation Lab and The Hardy Boys |
| Social Media (Social Media Platforms) | Coo-ee Unlock the Fun | Conversation Lab and The Hardy Boys |
| Most Effective Use of Content | Varsity College Online | Conversation Lab and The Hardy Boys |
| Mobile Marketing: Interactive (Display, Games, (pull) Banner ad, Mobi Sites) | Coo-ee Unlock the Fun | Conversation Lab and The Hardy Boys |
| Online: Banners / Micro sites / Websites, and Other | Environ | Conversation Lab and The Hardy Boys |
| Search Marketing: SEO and PPC | Varsity College Online | Conversation Lab and The Hardy Boys |
| Social Media (Social Media Platforms) | Sunlight Wipe and Win | Conversation Lab and The Hardy Boys |
| Mobile Marketing: Interactive (Display, Games, (pull) Banner ad, Mobi Sites) | Sunlight Wipe and Win | Conversation Lab and The Hardy Boys |
| Mobile Marketing: Interactive (Display, Games, (pull) Banner ad, Mobi Sites) | Inecto Colour Catwalk | Conversation Lab and The Hardy Boys |
| Online: Banners / Micro sites / Websites, and Other | Sunlight Wipe and Win | Conversation Lab and The Hardy Boys |
| Social Media (Social Media Platforms) | Inecto Colour Catwalk | Conversation Lab and The Hardy Boys |
| Integrated Direct Marketing Campaign (R500 000 budget or less) | Inecto Colour Catwalk | Conversation Lab and The Hardy Boys |
| Mobile Marketing: Interactive (Display, Games, (pull) Banner ad, Mobi Sites) | Varsity College Online | Conversation Lab and The Hardy Boys |
| Online: Banners / Micro sites / Websites, and Other | Inecto Colour Catwalk | Conversation Lab and The Hardy Boys |
| ERM employee relationship marketing | Zurich Women’s Innovation Network | Demographica |
| Online: Banners / Micro sites / Websites, and Other | MINI 5-Door Hatch | Demographica |
| Social Media (Social Media Platforms) | BMW 1 Series Facelift Campaign | EOH Digital a division of EOH Mthombo (PTY) Limited |
| Social Media (Social Media Platforms) | Media – Social Media – BMW 3 Series Facelift | EOH Digital a division of EOH Mthombo (PTY) Limited |
| Social Media (Social Media Platforms) | You Gotta Dry | Gorilla Creative Media |
| Most Effective Use of Content | You Gotta Dry | Gorilla Creative Media |
| Mobile SMS, MMS | Monster craving | Gorilla Creative Media |
| Innovative Solutions | Monster Craving | Gorilla Creative Media |
| Integrated Direct Marketing Campaign (R500 000 budget or less) | Monster craving | Gorilla Creative Media |
| Innovative Solutions | Together | Gorilla Creative Media |
| Art Direction | You Gotta Dry | Gorilla Creative Media |
| Use of New Technologies | belVita #MorningWin LIVE Breakfast Show | Gorilla Creative Media |
| Branded Content | You Gotta Dry | Gorilla Creative Media |
| Integrated Direct Marketing Campaigns (min across 3 channels) | You Gotta Dry | Gorilla Creative Media |
| Branded Content | belVita #MorningWin LIVE Breakfast Show | Gorilla Creative Media |
| Social Media (Social Media Platforms) | belVita #MorningWin LIVE Breakfast Show | Gorilla Creative Media |
| Integrated Direct Marketing Campaigns (min across 3 channels) | Monster Craving | Gorilla Creative Media |
| Experiential Media | belVita #MorningWin LIVE Breakfast Show | Gorilla Creative Media |
| Mobile Marketing: Interactive (Display, Games, (pull) Banner ad, Mobi Sites) | Shield Motion Sense | Gorilla Creative Media |
| Social Media (Social Media Platforms) | Hansa #SwitchAt6 Social Happy Hour | Gorilla Creative Media |
| Telemarketing: Inbound | Shield Instacall It’s Your Move | Gorilla Creative Media |
| Use of New Technologies | Shield Motion Sense | Gorilla Creative Media |
| Telemarketing: Outbound | Shield Instacall It’s Your Move | Gorilla Creative Media |
| Database and Analytics Innovation | Hansa #SwitchAt6 Social Happy Hour | Gorilla Creative Media |
| Face to Face Activations / Field Marketing | Shield Motion Sense | Gorilla Creative Media |
| Mobile SMS, MMS | Shield, 1 Team 1 Nation | Gorilla Creative Media |
| Mobile SMS, MMS | Hansa #SwitchAt6 Social Happy Hour | Gorilla Creative Media |
| Integrated Direct Marketing Campaigns (min across 3 channels) | Shield, 1 Team 1 Nation | Gorilla Creative Media |
| Social Media (Social Media Platforms) | Shield, 1 Team 1 Nation | Gorilla Creative Media |
| Innovative Solutions | Shield Instacall It’s Your Move | Gorilla Creative Media |
| Experiential Media | Dog Fight | Grey Africa |
| Direct Response Mass Media: TV, Print, Out-of-home and Radio | Dog Fight | Grey Africa |
| Face to Face Activations / Field Marketing | Pick n Pay School Club | HDI Youth Marketeers |
| Branded Content | Pick n Pay School Club | HDI Youth Marketeers |
| Integrated Direct Marketing Campaign (R500 000 budget or less) | #MMRansom | Idea Engineers |
| Social Media (Social Media Platforms) | Get Back Out There | J. Walter Thompson |
| ERM employee relationship marketing | Johnson & Johnson Pharmacy Academy | Kaffeine CRM Specialists (Pty) Ltd |
| Integrated Direct Marketing Campaign (R500 000 budget or less) | Opel Astra | Kaffeine CRM Specialists (Pty) Ltd |
| Direct Mail: Addressed Campaigns | Section-A-Media-Direct-Mail-Campaigns Nedbank Great Memories Personal Loans Campaign | Lesoba Difference |
| ERM employee relationship marketing | Section-C-RELATIONSHIP-MARKETING-ERM-Programmes Aon The Great Leads Adventure Campaign | Lesoba Difference |
| Direct Mail: Addressed Campaigns | Section-A-Media-Direct-Mail-Campaigns Nedbank One Payment Personal Loans Campaign | Lesoba Difference |
| Face to Face Activations / Field Marketing | Section-A-Media-Face to Face Activations-Field Marketing_Auto Trader Drive for Change | Lesoba Difference |
| Direct Mail: Addressed Campaigns | Section-A-Media-Direct-Mail-Campaigns Nedbank Cash when you need it Personal Loans Campaign | Lesoba Difference |
| Non-Profit Direct Marketing Campaign | Section-E-Non-Profit_Adoption Baby-Child Abandonment Awareness | Lesoba Difference |
| ERM employee relationship marketing | Embrace YOUR Financial Freedom | Liberty VIEWPOINT (Pty) Ltd. |
| Loyalty Programmes | OMO Fast Kids | Liquorice |
| Branded Content | Hellmann’s Suzelle DIY | Liquorice |
| Branded Content | What’s for Dinner – It’s in the Bag! | Liquorice |
| Innovative Solutions | Tweet for Trees | Liquorice |
| Face to Face Activations / Field Marketing | The Wonderland Project | M&C Saatchi Abel |
| Non-Profit Direct Marketing Campaign | This Is Not A Sanitary Pad | M&C Saatchi Abel |
| Non-Profit Direct Marketing Campaign | Words Kids Shouldn’t Know | M&C Saatchi Abel |
| Integrated Direct Marketing Campaigns (min across 3 channels) | Words Kids Shouldn’t Know | M&C Saatchi Abel |
| 3D | Words Kids Shouldn’t Know | M&C Saatchi Abel |
| Mobile Marketing: Interactive (Display, Games, (pull) Banner ad, Mobi Sites) | Gm Opel Adam- Game Changer | Mark1 Labs |
| Search Marketing: SEO and PPC | KFC – Search Always On | Mindshare |
| ERM employee relationship marketing | One AVBOB FM | MOBITAINMENT et al, BRAND et al, Xpress Information |
| Use of New Technologies | One AVBOB FM | MOBITAINMENT et al, BRAND et al, Xpress Information |
| Mobile Marketing: Interactive (Display, Games, (pull) Banner ad, Mobi Sites) | One AVBOB FM | MOBITAINMENT et al, BRAND et al, Xpress Information |
| Social Media (Social Media Platforms) | World Toilet Day 2015 | Niche Digital |
| Telemarketing: Outbound | Standard Bank LegalAssist Cross-sell | O’Keeffe & Swartz |
| Telemarketing: Outbound | FNB Credit Card Debt Protection Plan Acquisition | O’Keeffe & Swartz |
| Branded Content | Hard Wok Life | Publicis Machine |
| UX, Interface and Navigation Design | PSG Website Redesign | Publicis Machine |
| E-commerce | The Three Ships Master’s Collection | Quirk |
| UX, Interface and Navigation Design | The Three Ships Master’s Collection | Quirk |
| Search Marketing: SEO and PPC | Giving Triumph a Lift | Rogerwilco |
| Search Marketing: SEO and PPC | Pedal Power | Rogerwilco |
| Database and Analytics Innovation | WOLF | Rogerwilco |
| Mobile SMS, MMS | Masscash - a deal a day | SMSPortal |
| Email Marketing | FNB Debt Management | Striata Marketing Solutions Pty Ltd |
| Email Marketing | FNB Festive | Striata Marketing Solutions Pty Ltd |
| Most Effective Use of Content | TOPS Novel Novel | TBWA\HUNT\LASCARIS\DURBAN |
| Art Direction | TOPS Novel Novel | TBWA\HUNT\LASCARIS\DURBAN |
| Art Direction | TOPS Book Cellar | TBWA\HUNT\LASCARIS\DURBAN |
| Innovative Solutions | TOPS Novel Novel | TBWA\HUNT\LASCARIS\DURBAN |
| Innovative Solutions | TOPS Book Cellar | TBWA\HUNT\LASCARIS\DURBAN |
| Branded Content | TOPS Novel Novel | TBWA\HUNT\LASCARIS\DURBAN |
| Best Direct Marketing cross border campaigns | SPAR Win-a-Car | TBWA\HUNT\LASCARIS\DURBAN |
| Branded Content | TOPS Book Cellar | TBWA\HUNT\LASCARIS\DURBAN |
| Integrated Direct Marketing Campaigns (min across 3 channels) | SPAR Win-a-Car | TBWA\HUNT\LASCARIS\DURBAN |
| Integrated Direct Marketing Campaigns (min across 3 channels) | TOPS Homegame Handbook | TBWA\HUNT\LASCARIS\DURBAN |
| Non-Profit Direct Marketing Campaign | Throwback Thursday | The Jupiter Drawing Room (south Africa) Johannesburg |
| Innovative Solutions | Throwback Thursday | The Jupiter Drawing Room (South Africa) Johannesburg |
| Loyalty Programmes | Unilever Deals Website – Loyalty and Rewards Platform | Thumbtribe Media (Pty) Ltd |
