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2016 Assegai Awards finalists announced
The finalists of the 2016 Assegai Awards have been revealed, and the winners will be announced on Thursday 10 November at the annual Awards Gala Evening.
The event not only aims to acknowledge those who have produced direct marketing campaigns that deliver remarkable results, but will also provide a platform for shared experiences and the latest, up-to-date trends together with entertainment and a celebratory party after the awards ceremony.
To book your seat go to www.assegaiawards.co.za
Finalists
| Most Effective Use of Content | Coca-Cola Theory of Quantum Happiness | Aqua |
| Social Media (Social Media Platforms) | Coca-Cola Theory of Quantum Happiness | Aqua |
| Social Media (Social Media Platforms) | From my home to your home | Aqua |
| Branded Content | Royco Randomiser | Arc South Africa |
| Mobile SMS, MMS | FNB Credit Card Collections | Archer Digital |
| Direct Response Mass Media: TV, Print, Out-of-home and Radio | AVBOB – Family Comes First | BRAND et al |
| Search Marketing: SEO and PPC | Clicks.co.za Organic SEO Campaign | Clicks2Customers |
| Search Marketing: SEO and PPC | Environ | Conversation Lab and The Hardy Boys |
| Social Media (Social Media Platforms) | Coo-ee Unlock the Fun | Conversation Lab and The Hardy Boys |
| Most Effective Use of Content | Varsity College Online | Conversation Lab and The Hardy Boys |
| Mobile Marketing: Interactive (Display, Games, (pull) Banner ad, Mobi Sites) | Coo-ee Unlock the Fun | Conversation Lab and The Hardy Boys |
| Online: Banners / Micro sites / Websites, and Other | Environ | Conversation Lab and The Hardy Boys |
| Search Marketing: SEO and PPC | Varsity College Online | Conversation Lab and The Hardy Boys |
| Social Media (Social Media Platforms) | Sunlight Wipe and Win | Conversation Lab and The Hardy Boys |
| Mobile Marketing: Interactive (Display, Games, (pull) Banner ad, Mobi Sites) | Sunlight Wipe and Win | Conversation Lab and The Hardy Boys |
| Mobile Marketing: Interactive (Display, Games, (pull) Banner ad, Mobi Sites) | Inecto Colour Catwalk | Conversation Lab and The Hardy Boys |
| Online: Banners / Micro sites / Websites, and Other | Sunlight Wipe and Win | Conversation Lab and The Hardy Boys |
| Social Media (Social Media Platforms) | Inecto Colour Catwalk | Conversation Lab and The Hardy Boys |
| Integrated Direct Marketing Campaign (R500 000 budget or less) | Inecto Colour Catwalk | Conversation Lab and The Hardy Boys |
| Mobile Marketing: Interactive (Display, Games, (pull) Banner ad, Mobi Sites) | Varsity College Online | Conversation Lab and The Hardy Boys |
| Online: Banners / Micro sites / Websites, and Other | Inecto Colour Catwalk | Conversation Lab and The Hardy Boys |
| ERM employee relationship marketing | Zurich Women’s Innovation Network | Demographica |
| Online: Banners / Micro sites / Websites, and Other | MINI 5-Door Hatch | Demographica |
| Social Media (Social Media Platforms) | BMW 1 Series Facelift Campaign | EOH Digital a division of EOH Mthombo (PTY) Limited |
| Social Media (Social Media Platforms) | Media – Social Media – BMW 3 Series Facelift | EOH Digital a division of EOH Mthombo (PTY) Limited |
| Social Media (Social Media Platforms) | You Gotta Dry | Gorilla Creative Media |
| Most Effective Use of Content | You Gotta Dry | Gorilla Creative Media |
| Mobile SMS, MMS | Monster craving | Gorilla Creative Media |
| Innovative Solutions | Monster Craving | Gorilla Creative Media |
| Integrated Direct Marketing Campaign (R500 000 budget or less) | Monster craving | Gorilla Creative Media |
| Innovative Solutions | Together | Gorilla Creative Media |
| Art Direction | You Gotta Dry | Gorilla Creative Media |
| Use of New Technologies | belVita #MorningWin LIVE Breakfast Show | Gorilla Creative Media |
| Branded Content | You Gotta Dry | Gorilla Creative Media |
| Integrated Direct Marketing Campaigns (min across 3 channels) | You Gotta Dry | Gorilla Creative Media |
| Branded Content | belVita #MorningWin LIVE Breakfast Show | Gorilla Creative Media |
| Social Media (Social Media Platforms) | belVita #MorningWin LIVE Breakfast Show | Gorilla Creative Media |
| Integrated Direct Marketing Campaigns (min across 3 channels) | Monster Craving | Gorilla Creative Media |
| Experiential Media | belVita #MorningWin LIVE Breakfast Show | Gorilla Creative Media |
| Mobile Marketing: Interactive (Display, Games, (pull) Banner ad, Mobi Sites) | Shield Motion Sense | Gorilla Creative Media |
| Social Media (Social Media Platforms) | Hansa #SwitchAt6 Social Happy Hour | Gorilla Creative Media |
| Telemarketing: Inbound | Shield Instacall It’s Your Move | Gorilla Creative Media |
| Use of New Technologies | Shield Motion Sense | Gorilla Creative Media |
| Telemarketing: Outbound | Shield Instacall It’s Your Move | Gorilla Creative Media |
| Database and Analytics Innovation | Hansa #SwitchAt6 Social Happy Hour | Gorilla Creative Media |
| Face to Face Activations / Field Marketing | Shield Motion Sense | Gorilla Creative Media |
| Mobile SMS, MMS | Shield, 1 Team 1 Nation | Gorilla Creative Media |
| Mobile SMS, MMS | Hansa #SwitchAt6 Social Happy Hour | Gorilla Creative Media |
| Integrated Direct Marketing Campaigns (min across 3 channels) | Shield, 1 Team 1 Nation | Gorilla Creative Media |
| Social Media (Social Media Platforms) | Shield, 1 Team 1 Nation | Gorilla Creative Media |
| Innovative Solutions | Shield Instacall It’s Your Move | Gorilla Creative Media |
| Experiential Media | Dog Fight | Grey Africa |
| Direct Response Mass Media: TV, Print, Out-of-home and Radio | Dog Fight | Grey Africa |
| Face to Face Activations / Field Marketing | Pick n Pay School Club | HDI Youth Marketeers |
| Branded Content | Pick n Pay School Club | HDI Youth Marketeers |
| Integrated Direct Marketing Campaign (R500 000 budget or less) | #MMRansom | Idea Engineers |
| Social Media (Social Media Platforms) | Get Back Out There | J. Walter Thompson |
| ERM employee relationship marketing | Johnson & Johnson Pharmacy Academy | Kaffeine CRM Specialists (Pty) Ltd |
| Integrated Direct Marketing Campaign (R500 000 budget or less) | Opel Astra | Kaffeine CRM Specialists (Pty) Ltd |
| Direct Mail: Addressed Campaigns | Section-A-Media-Direct-Mail-Campaigns Nedbank Great Memories Personal Loans Campaign | Lesoba Difference |
| ERM employee relationship marketing | Section-C-RELATIONSHIP-MARKETING-ERM-Programmes Aon The Great Leads Adventure Campaign | Lesoba Difference |
| Direct Mail: Addressed Campaigns | Section-A-Media-Direct-Mail-Campaigns Nedbank One Payment Personal Loans Campaign | Lesoba Difference |
| Face to Face Activations / Field Marketing | Section-A-Media-Face to Face Activations-Field Marketing_Auto Trader Drive for Change | Lesoba Difference |
| Direct Mail: Addressed Campaigns | Section-A-Media-Direct-Mail-Campaigns Nedbank Cash when you need it Personal Loans Campaign | Lesoba Difference |
| Non-Profit Direct Marketing Campaign | Section-E-Non-Profit_Adoption Baby-Child Abandonment Awareness | Lesoba Difference |
| ERM employee relationship marketing | Embrace YOUR Financial Freedom | Liberty VIEWPOINT (Pty) Ltd. |
| Loyalty Programmes | OMO Fast Kids | Liquorice |
| Branded Content | Hellmann’s Suzelle DIY | Liquorice |
| Branded Content | What’s for Dinner – It’s in the Bag! | Liquorice |
| Innovative Solutions | Tweet for Trees | Liquorice |
| Face to Face Activations / Field Marketing | The Wonderland Project | M&C Saatchi Abel |
| Non-Profit Direct Marketing Campaign | This Is Not A Sanitary Pad | M&C Saatchi Abel |
| Non-Profit Direct Marketing Campaign | Words Kids Shouldn’t Know | M&C Saatchi Abel |
| Integrated Direct Marketing Campaigns (min across 3 channels) | Words Kids Shouldn’t Know | M&C Saatchi Abel |
| 3D | Words Kids Shouldn’t Know | M&C Saatchi Abel |
| Mobile Marketing: Interactive (Display, Games, (pull) Banner ad, Mobi Sites) | Gm Opel Adam- Game Changer | Mark1 Labs |
| Search Marketing: SEO and PPC | KFC – Search Always On | Mindshare |
| ERM employee relationship marketing | One AVBOB FM | MOBITAINMENT et al, BRAND et al, Xpress Information |
| Use of New Technologies | One AVBOB FM | MOBITAINMENT et al, BRAND et al, Xpress Information |
| Mobile Marketing: Interactive (Display, Games, (pull) Banner ad, Mobi Sites) | One AVBOB FM | MOBITAINMENT et al, BRAND et al, Xpress Information |
| Social Media (Social Media Platforms) | World Toilet Day 2015 | Niche Digital |
| Telemarketing: Outbound | Standard Bank LegalAssist Cross-sell | O’Keeffe & Swartz |
| Telemarketing: Outbound | FNB Credit Card Debt Protection Plan Acquisition | O’Keeffe & Swartz |
| Branded Content | Hard Wok Life | Publicis Machine |
| UX, Interface and Navigation Design | PSG Website Redesign | Publicis Machine |
| E-commerce | The Three Ships Master’s Collection | Quirk |
| UX, Interface and Navigation Design | The Three Ships Master’s Collection | Quirk |
| Search Marketing: SEO and PPC | Giving Triumph a Lift | Rogerwilco |
| Search Marketing: SEO and PPC | Pedal Power | Rogerwilco |
| Database and Analytics Innovation | WOLF | Rogerwilco |
| Mobile SMS, MMS | Masscash - a deal a day | SMSPortal |
| Email Marketing | FNB Debt Management | Striata Marketing Solutions Pty Ltd |
| Email Marketing | FNB Festive | Striata Marketing Solutions Pty Ltd |
| Most Effective Use of Content | TOPS Novel Novel | TBWA\HUNT\LASCARIS\DURBAN |
| Art Direction | TOPS Novel Novel | TBWA\HUNT\LASCARIS\DURBAN |
| Art Direction | TOPS Book Cellar | TBWA\HUNT\LASCARIS\DURBAN |
| Innovative Solutions | TOPS Novel Novel | TBWA\HUNT\LASCARIS\DURBAN |
| Innovative Solutions | TOPS Book Cellar | TBWA\HUNT\LASCARIS\DURBAN |
| Branded Content | TOPS Novel Novel | TBWA\HUNT\LASCARIS\DURBAN |
| Best Direct Marketing cross border campaigns | SPAR Win-a-Car | TBWA\HUNT\LASCARIS\DURBAN |
| Branded Content | TOPS Book Cellar | TBWA\HUNT\LASCARIS\DURBAN |
| Integrated Direct Marketing Campaigns (min across 3 channels) | SPAR Win-a-Car | TBWA\HUNT\LASCARIS\DURBAN |
| Integrated Direct Marketing Campaigns (min across 3 channels) | TOPS Homegame Handbook | TBWA\HUNT\LASCARIS\DURBAN |
| Non-Profit Direct Marketing Campaign | Throwback Thursday | The Jupiter Drawing Room (south Africa) Johannesburg |
| Innovative Solutions | Throwback Thursday | The Jupiter Drawing Room (South Africa) Johannesburg |
| Loyalty Programmes | Unilever Deals Website – Loyalty and Rewards Platform | Thumbtribe Media (Pty) Ltd |
