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Marketing & Media South Africa

Spring into the Equinox by testing out the new Bizcommunity interface

Exciting news: We have a new navigational interface as of today, designed to enhance Bizcommunity's unique brand offerings. There's a full list of new features for you to test drive, get cracking!

Danette Breitenbach kicks things off with feedback on last week's Biz Trends Imbizo, which featured trend talks a la TEDx style from leaders in the advertising, branding and marketing communication industry.

This week we also look at the importance of visual content in marketing, with Charles Mburugu asserting that content is definitely king when it comes to online marketing, and visual content at the top of the list. That's because the right kind of visuals will drive more traffic to your blog or site, and enhance the chances of your content being shared - especially as social media has gone visual and there are correlations between visuals, learning and colour.

Sticking to the theme of making good business sense, in Douglas Kruger's next instalment on how to be relentlessly relevant, we learn how to innovate in a business - go beyond the typical brainstorm by imposing limitations or strict parameters on the process. That way, you'll get richer thought offerings as difficulty is one of the birth-places of innovation.

Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news".



Weekly top stories
Spring Equinox heralds Bizcommunity's new interface
[Issued by Bizcommunity.com] Celebrated in many cultures as the Spring Equinox, 21 September marks the turning of the seasons in the southern hemisphere. Today it also marks new beginnings for Bizcommunity's navigation interface... read more>>


Cloudy, the future is

Danette Breitenbach

Knowledge of trends, tracking and following them is what will give you the edge in your business...

Read more >>

The importance of visual content in marketing

Charles Mburugu

When it comes to online marketing, content is king. This is especially the case for visual content. Using the right kind of visuals will drive more traffic to your blog or site, and enhance the chances of your content being shared...

Read more >>

[Relentlessly Relevant] 3. How to innovate - strip them down, tie their ankles, make them run

Douglas Kruger

Here is a curious thing about human thought and creative processes: If you apply no rules whatsoever, you will tend to get poor results. Present your people with a 'white page' and they generally won't know what to do with it...

Read more >>

Marketing & Media
POPI business myths popped

Leigh Andrews

Worried about compliance issues once the Protection of Personal Information (POPI) Act comes into effect? Don't be. Wayne Clarke, Managing Director of Metrofile Records Management shares some tips you can implement today to turn POPI into a business opportunity... read
Biz Takeouts
[Biz Takeouts Podcast] 149: Showmax and gaming on YouTube
On the latest Biz Takeouts Marketing and Media Radio show, host Warren Harding interviewed Richard Boorman and Grant Hinds... read
Marketing
Creating Stick(eez) customers

Clive Evans

The ambition of most marketers is surely to both attract and retain customers. We live in an ever-changing, increasingly complex world where consumers have more choice than ever before, while their attention spans have dipped to an all-time low... read
The Benater Production Group: An incubator for start-ups

Issued by 3 Way Marketing

The ultimate tips for marketers to increase leads and revenue - free e-book

Issued by Knowledge Resources




Advertising
Debonairs bites into the viral JMPD officer interaction
Debonairs Pizza has spoofed our local overnight celebrities: The sassy Johannesburg Metro Police Department (JMPD) Officer and the resident who filmed her and attempted to embarrass her on social media... read
[Behind the Selfie] with... Felix Kessel

Leigh Andrews

This week, we find out what's really going on behind the selfie with Felix Kessel, Magic Steam turbine Driver (CEO) at OwenKessel Leo Burnett... read
How do you keep an idea alive?

Damon Stapleton

"It always seems impossible until it is done." - Nelson Mandela. Ideas. Endlessly swimming against the tide of opinion, trying to survive... read
What advertising research is...

Chris Brewer

Hennie Klerck, many years ago, opened a SAMRA convention with the comment: "We see more differences in people today... in terms of values, motivations, lifestyles and behaviour and these differences are increasing. It therefore seems to me that in this climate of change, the age of people, their demographic profile and other factors are no longer relevant. When planning a campaign, what a person is, seems to me to be less important than how a person thinks."... read
[Orchids & Onions] An image that's guaranteed to make you do a double take

Brendan Seery

Though we live in the YouTube age, it never ceases to amaze me how effective, and arresting, a still image can be... read
Tickets available for Assegai Awards
New key AMASA Awards dates

Issued by AMASA

Spitfires over London - and how it all came together with Castle

Issued by Spitfire Films

Want to understand your audience better? Here's how...

Issued by 360eight

ABF seeks sponsors for President's Cup Golf Day

Issued by Advertising Benevolent Fund

Grey Africa presents new Cartrack fleet TVC

Issued by Grey




Branding
Cognitive ease - a behavioural aspect on brand exposure

Brandon Bester

In his book Brand Against the Machine, John Morgan talks about the importance of brand visibility... read
Goodness, is it black?

Carmen Schaefer, Issued by Red & Yellow

Another Google logo article

Dane Bowen, Issued by iProspect

CRM
"Yes, baby, yes!" Faking customer experience almost always ends in separation

Johan Botha

Before we can understand the faking of customer experience by brands, we actually need to define customer experience correctly... read
Client service is dead. Long live client service.

Samantha Gendel Jones, Issued by Gendel Strategic Marketing Group

CSI
Google launches fundraising tool for migrant crisis
Google launched an online campaign on Wednesday to get users to donate to relief efforts for the migration crisis affecting Europe, the Middle East and Africa... read
Jacaranda FM raises R1.2m for a brighter future

Issued by Jacaranda 94.2 FM

The secret to flourishing is to be nourished spiritually

Issued by Universal Church of the Kingdom of God

EC Department of Health backs Big Walk for Cancer

Issued by Algoa FM

Sales of Nothing to Lose 3 break all international records at launch in South Africa

Issued by Universal Church of the Kingdom of God

Stoan Seate to honour Dr Ruth Mompati with the second instalment of Ikgate Motlhala cycling campaign

Issued by Seven Colors Communications

Design
Finalists selected for Elle Decoration Solve 2015
Elle Decoration Solve Design Award, in collaboration with Adams & Adams, has announced the four finalists that will display their talent in design prototypes at an exclusive awards ceremony on Thursday 8 October 2015, where the winner will be announced... read
Business of Design conference features Jim Brett, West Elm
A passionate advocate of South African craft and design, West Elm president Jim Brett will present at Business of Design's Cape Town conference, 7-8 October 2015, at the Inner City Ideas Cartel, 71 Waterkant Street... read
Digital
Burning bright with that special Creative Spark

Leigh Andrews

They're five years old, have just opened a Joburg office, and have international presence in their sights (and sites!) Here's what's really going on at Creative Spark and Burn Media... read
Forstå acquires Guntribe web development company

Issued by Forstå

Ad-blockers and South African publishing

Grant Shippey, Issued by Amorphous

Young professionals lead the way as they take their spending online

Issued by Student Brands

Putting RTB to work in an integrated digital strategy

Johan Walters, Issued by 25AM

Education
SMMES must become the backbone of the economy

Issued by Topco Media

Moving Tactics' custom touch screen kiosks bring UNISA's history to life

Issued by Moving Tactics

Entrepreneurship
With Travail you don't need an office. We have a generator, 50MB/s Wi-Fi, coffee and ergonomic chairs

Issued by Travail

Events & Conferencing
Inaugural reputation management conference in November in Cape Town
Reputation Matters will host its inaugural reputation management conference on 6 November 2015 in Cape Town. Featuring four local speakers and four international guests who will share reputation management best practices... read
First at building a local Thursday cultural ritual

Leigh Andrews

One of the highlights of attending the Media24 Lifestyle Summit last week was hearing the First Thursdays South Africa backstory from founders Gareth Pearson and Michael Tymbios, who've since added First Thursdays Joburg and Museum Night CT to the mix... read
Case studies from top companies at 'Future of Empowerment' conference

Issued by Topco Media

The art of the trending event

Issued by Blue Moon Corporate Communications

Exhibitions
Integrate technology into exhibition stands

Issued by SSQ Exhibitions

The Association of African Exhibition Organisers is moving forward and creating change

Issued by Thebe Reed Exhibitions

The Association of African Exhibition Organisers hosts their first ever Exhibitor Training Day

Issued by Thebe Reed Exhibitions

Media
CNN MultiChoice African Journalist of the Year Awards finalists
Ferial Haffajee, Chair of the independent judging panel, announced finalists in the prestigious CNN MultiChoice African Journalist 2015 Competition... read
What's going on behind the scenes at the Mail & Guardian?
The Mail & Guardian's been making headlines for a number of worrying reasons lately... read
Kagiso Media invests in Ghana's Global Media Alliance Broadcasting Company Ltd

Issued by Kagiso Media

ABC multi-platform certification

Issued by Audit Bureau of Circulations

Mobile
Avoiding data bill shock

Issued by Mortimer Harvey

Embracing the 'mobile revolution' - website design best practices

Issued by National Positions South Africa

App measurement now available to IAB members

Issued by Mobile Marketing Association

Online Media
Five simple ways content can help you convert visitors to customers

Jonha Richman

There are lots of online shopping platforms propping up by the day. But the challenge that remains for all of them is to convert the online visitors to actual buyers. The true secret is that often the most important things are behind the curtains... read
OOH
[NewsMaker] Lee Curtis

Louise Marsland

Lee Curtis is General Manager of Posterscope SA. He will drive the overall day-to-day management for the strategy and planning teams. His main task is to develop new business alongside the management team... read
ProActive launches highly anticipated PMG Training Academy

Issued by Provantage Media Group

PR & Communications
[21 Icons Season 3] Jes Foord
Foord has been selected for 21 ICONS South Africa Season III to honour her courage and bravery following her traumatic gang rape by four men in 2008. The 31 year-old became a heroine to many South Africans when she established The Jes Foord Foundation following the horrific crime... read
Top tips for classy communication

Sarah Heuer

Learn from the likes of Churchill and Martin Luther King, and you'll soon be on your way to realising the dream... read
Integrated digital strategies delivering unexpected results for DUO's clients

Issued by Duo Marketing

Amplicon's brand newsroom nears year landmark

Issued by Amplicon PR

Promotions
The digital connection and marketing trends

Lauren Durant & Brendan Powell

Keeping up with the ever-changing landscape of marketing can be difficult. There's always something new to learn about and experiment with. The arrival of social media years ago has had the most profound impact on the industry... read
Absa takes graduates to the next level of banking

Issued by TLC Marketing Worldwide

Radio
East Coast Radio's groundbreaking campaign a first for SA

Issued by East Coast Radio

Recruitment
Careers24 hits key milestone of two million jobseeker profiles

Issued by Careers24

Research
New generations, new retail habits
People in South Africa are spending more time online and this leads to more online consumption and the rise of the online consumer. Younger generations are also more at ease with online retail... read
PwC launches 'Entertainment and media outlook: 2015 - 2019'
PwC launched its 'Entertainment and media outlook: 2015 - 2019 (South Africa - Nigeria-Kenya)' report, which presents annual historical data for 2010-2014 and provides annual forecasts for 2015-2019 in 11 entertainment and media segments for South Africa, Nigeria and Kenya... read
Finding Africa's true prospects

Danette Breitenbach

African Prospects Indicator (APi) is the first ever report of its kind in the world. Released this week by Nielsen, APi is the culmination of 18 months of information collection and analysis into a ranking of sub-Saharan African countries... read
Beyond the box... breaking LSM stereotypes

Thuli Motaung

It is time the market research industry came to terms with the fact that the Living Standard Measure (LSM) questionnaire on its own does not cut it when it comes to defining target markets and compiling research groups... read
What SA thinks of the Homo naledi discovery
This week, our 'Biz Online Insights' section explores the South African online population's views on the impact of the Homo naledi discovery... read
Innovative strategies fuel SA fast food industry growth

Issued by Insight Survey

Social Media
SA Social Star of 2015 is Trevor Noah
The annual award, South Africa's Social Star of 2015, presented with the release of the South African Social Media Landscape study by technology research organisation World Wide Worx and media analytics company Fuseware, has been awarded to Trevor Noah... read
Insights into social media use in South Africa
The South African Social Media Landscape 2016 study, released by World Wide Worx and Fuseware, reveals that Facebook is now used by a quarter of all South Africans, while Instagram has seen the fastest growth in the past year... read
Do we like the idea of a Facebook 'empathy' button?
It's long been spoken about and is finally on the cards - Facebook is set to launch an 'empathy' button soon... read
Two weeks to submit your New Generation Social & Digital Media Award entries!
How to: Keep your business tuned in to the changing tides

Issued by Powerhouse Advertising

Sponsorship
The Color Run SA commercialised by Brand inc's new sponsorship division: happiest sponsors on the planet

Issued by Brand inc

TV
Content for all South Africans

Danette Breitenbach

South Africa has not had the most flexible environment when it comes to content delivery, but that changed on Wednesday with the launch of ONTAPtv.com, a Video on Demand (VoD) service for content to be viewed on smartphones and tablets... read
Youth Marketing
Marketing to the youth in South Africa: Changing the rules of engagement

Mike dos Santos

In terms of segment size and buying power, the "youth market" are of great significance to marketers, with roughly half of South Africa's population being under the age of 24 and the most recent annual spend for consumers aged 8-23 being estimated at around R111bn... read
Ad showcase
Grey Africa presents new Cartrack fleet TVC
Grey Africa presents new Cartrack fleet TVC
Like the previous Cartrack TVC, where the car magically disappears 'right in front of your eyes,' Grey Africa was proud to conceptualise yet another Cartrack TVC that brings the same surreal, quirkiness to life while delivering a strong, retail message and continuing to build and reinforce the Cartrack's bold and unique brand proposition.
The Benater Production Group: An incubator for start-ups
The Benater Production Group: An incubator for start-ups
The Benater Productions Group is a collection of 14 diverse start-ups, all engineered from the creative and entrepreneurial energy of both Danny (33) and Tom (40). However, the group of businesses started from only one, 3 Way Marketing. In fact it was off of the ingenuity of 3 Way Marketing that Danny and Tom were able to build the knowledge, contacts and other foundations which would be necessary to start the Benater Productions Group which is now an incubator for new start-up businesses.
Ultra Mel: The Table (TVC)
Ultra Mel: The Table (TVC) - Ornico
SEDA: Zwakala (TVC)
SEDA: Zwakala (TVC) - Ornico
MWEB: MWEB ADSL (TVC)
MWEB: MWEB ADSL (TVC) - Ornico
More ads
International
International juries convene on three continents to judge 2015 Global Awards
The Global Awards, dedicated to excellence in healthcare and wellness communications on an international basis, have announced that the international healthcare and wellness agencies Ward6 Sydney, Publicis LifeBrands Resolute London and CAHG Chicago will host live Grand Jury judging sessions on behalf of the 2015 competition... read
New Irish advertising & marketing code
The Advertising Standards Authority of Ireland (ASAI) has issued a new Code of Standards for Advertising and Marketing Communications that go into effect in March 2016... read
Spikes Asia 2015 announces Grand Prix winner
Spikes Asia Festival of Creativity has awarded one Grand Prix and two Golds in the Film category to Saatchi & Saatchi Greater China and Del Campo Saatchi & Saatchi Spain for their 'Playing Can Not Be Bad' campaign for Changyou, a leading Chinese online game developer... read
Maximising B2B sales revenue stream

Boris Dzhingarov

More International
Africa
Empowering women through tenure rights in forestry
Ahead of the XIV World Forestry Congress, being held in Africa for the first time, the Forest Stewardship Council (FSC) hosted the In Good Company (IGC) forest stewardship workshop... read
More Africa
Multimedia
Episode 149: Everything you need to know about Showmax and Grant Hinds talks Youtube and marketing.
Episode 149: Everything you need to know about Showmax and Grant Hinds talks Youtube and marketing.
New business
  • Incredible Connection employs Fashion Media - more info
  • Red Carpet Concepts wins Lakeside Lodge and Spa account - more info
  • movepretty account awarded to Butter Knife PR - more info
  • Maven Connection appointed as PR and comms consultant to Caltex EC Marketer
  • Go4word appointed as PR partner for Super Scouts - more info
  • Red Carpet Concepts wins Webersburg account - more info
  • Bistro Michel appoints JAG Communications - more info

More accounts  Submit a New account
People on the move
  • Jam Media to manage publicity for Claire Allen - more info
  • Andrew Irumba is Sun City's new marketing manager - more info
  • Lima Bean appoints new CEO - more info

More people  Submit a Person
Jobs offered
Marketing and Sales Position - Johannesburg
UDM InternationalFull in-house training is provided by our qualified training department. The quality assurance division provides continual feedback and coaching to enhance sales and communication skills. Read more >>



Digital Sales Executive - Johannesburg
Student BrandsStudent Brands is a youth marketing company specialising in influencing student buying behaviour through our print and digital platforms which are all measureable. Read more >>



Community Manager Specialist - Johannesburg
Student BrandsStudent Brands is a youth marketing company specialising in influencing student buying behaviour through our print and digital platforms and we seek for a skilled community manager to join us. Read more >>



Development Editor - Cape Town
Oxford University Press currently seeks to appoint a suitably qualified and experienced development editor. Applications close: 27 September 2015 Read more >>



Junior Graphic Designer - Johannesburg
Scan DisplayScan Display's Johannesburg office is looking for a newly-qualified/junior graphic designer to design mainly for large format printwork for exhibitions, events and retail displays. Read more >>



Snr Account Manager - Johannesburg
+27 AdvertisingA well-established boutique agency is looking for the skills of a dynamic and driven senior account manager to join their team. Read more >>



Junior Copywriter/Content Manager - Cape Town
SpringleapNew York and South African based tech startup Springleap seeks energetic copywriter/content manager to help create, share and engage with our community of 22k African creatives and clients. Read more >>



Technology Journalist Internship - Johannesburg, Pretoria
MyBroadbandTechnology Journalist Internship: work for the biggest IT website in SA as a journalist, offering a great working environment, well-paid internship and possibility of permanent position. Read more >>

Marketing Manager - Somerset West, Cape Town
Tanzania-Experience, a Tanzanian-based tour operator is seeking a bilingual (English and German) marketing manager to join the sales and marketing team in Somerset West/Cape Town. Read more >>


Digital Designer - Cape Town
Tokai based content agency is searching for a vibrant and creative digital designer. The candidate will be responsible for updating our current digital assets and creating new and exciting digital projects. Read more >>


Accounts Manager - Cape Town
IOL has an exciting opportunity for an accounts manager who will be responsible for selling IOL'S digital media platforms.The position is open to a qualified, experienced, target driven individual. Read more >>





New events to diarise
Diploma in Digital Marketing - 5 Oct 2015 to 9 Oct 2015, Johannesburg | 12 Oct 2015 to 16 Oct 2015, Lagos | 19 Oct 2015 to 23 Oct 2015, Cape Town
The world's top digital marketing course. Level 5 European accredited Diploma. 011 0572317/info@brandschool.co.za. Read more >>



Digital design and coding - mobile/tablet/desktop
AAA School of Advertising - 21 Sep 2015 to 18 Nov 2015, Johannesburg


Hippo School
Hippo Communications - 21 Sep 2015, Cape Town


Practical advertising, marketing and media
NGOLA Consultancy ZA - 24 Sep 2015, Johannesburg


iLead Training social media course
iLead Training - 28 Sep 2015 to 29 Sep 2015, Pretoria


Online advertising 101
Square Lime Business Solutions - 30 Sep 2015, Durban


Converting prospects into real customers
6 Oct 2015, Cape town | 8 Oct 2015, Johannesburg


What would happen if your sales increased by 20%?
Bryan Nkosinathi Knowledge (Pty) Ltd - 7 Oct 2015 to 8 Oct 2015, Johannesburg


Marketing professional and consulting services
The Reputation Go-to Guy - 9 Oct 2015, Johannesburg


The B2B marketing planning masterclass
Marketec Holdings - 22 Oct 2015, Johannesburg


Upcoming events
Dream BIG - YOUR Story 2015 - 25 Sep 2015 to 26 Sep 2015, Johannesburg
Training includes marketing for dynamic growth potential, compelling writing and public speaking skills to increase your client base, social media management for greater impact online. Read more >>

Vila Kasi Expo Festival
Vilakasi Holdings (PTY) LTD - 24 Sep 2015 to 27 Sep 2015, Johannesburg


Free Digital Marketing Workshops
25 Sep 2015, Johannesburg


Webafrica Digital Marketing Workshop
Webafrica - 25 Sep 2015, Johannesburg | 25 Sep 2015, Johannesburg


International Public Relations
Millennium Conferences - 27 Sep 2015 to 29 Sep 2015, Johannesburg


Gartner Symposium/ITxpo 2015
28 Sep 2015 to 30 Sep 2015, Cape Town


Quotes
Noel Peebles
"What you choose to focus your mind on is critical, because you will become what you think about most of the time."
Remez Sasson
"If something doesn't work out as expected or planned today, it will tomorrow, if you are determined enough."
Wayne Dyer
"Doing what you love is the cornerstone of having abundance in your life."
Morita Akio
"If you go through life convinced that your way is always best, all the new ideas in the world will pass you by."
Miyamoto Mursashi
"If you do not look at things on a large scale, it will be difficult to master strategy."

More quotes  Submit a Quote
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MULTIMEDIAAll | Galleries | Audio | Video | Images
Episode 149: Everything you need to know about Showmax and Grant Hinds talks Youtube and marketing.
Kaya FMs Nedbank BizBoost Seminar

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