Debonairs bites into the viral JMPD officer interaction

The interaction caught the nation's attention when instead of becoming angry as the man filmed her while she cited him for allegedly jumping a red robot, the officer egged him on, laughing at his comments and refusing to take his objections seriously.

FCB Joburg's client, Debonairs Pizza, capitalised on this to draw attention to its Real Deal offer in a 30-second radio commercial that suggests the Johannesburg resident was driving irresponsibly because he was hurrying to Debonairs to take advantage of its 'Real Deal' offer of just R19.90.

"The furore around the social media posts of the resident's argument with the officer and subsequent attempts to apologise over social media has had many South Africans in stitches. We wanted to use the fact that the interaction had been watched by nearly a million people on Youtube, that it was so well known newspapers were writing about it and radio stations talking about it, and that some of the officer's comments were being used in daily conversation - such as 'my father's never seen me on TV' - to grab the country's attention," said FCB Executive Business Director, Mike Di Terlizzi.

Debonairs Pizza Marketing Executive, Toni Joubert, added: "The interaction was a slice of South African life, and tapping into that is relevant for Debonairs Pizza as a home-grown South African brand. We're delighted to be using our advertising to celebrate South Africa's diverse society and the amazing characters we come across every day."

In keeping with the fact that social media drove the pair's fame, the spoof commercial will also be posted to online and radio stations such as MixFM.

Listen to the spoof embedded below: