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Marketing & Media South Africa

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Top company and news stories 12 February 2018

  • Don't miss the full list of IAB #Bookmarks2018 finalists, announced across a record 74 categories
  • We also get nostalgic about the past decade of Bookmarks with IAB SA CEO, Josephine Buys
  • Johanna McDowell shares how she's bringing SA flair to the Women in Marketing Awards
  • SA wins 12 Midas Gold Ingots at the Midas Awards for the world's best financial advertising
  • I look at campaigning to #DefeatDayZero with King James Group and M&C Saatchi Abel
  • We go #BehindtheSelfie with Nina Pfeiffer, co-owner and executive producer at Tulips and Chimneys
  • #FairnessFirst: I explain why Trudeau will bounce back from #Peoplekind
  • Cannes Lions announces R/GA's Chloe Gottlieb as the new See It Be It ambassador and chair
  • #Loeries2018: CEO Andrew Human reflects on 40 years of Loeries
  • Jessica Tennant chats to #Newsmaker Mandi Fine (CEO of F/NE) on partnering with GlobalHealthPR
  • In #StartupStory, Tennant unpacks web-based creative procurement platform, Playbook
  • Tennant shares Google Kenya's Charles Murito's views on digital advertising and the age of assistance

  • Leigh Andrews
    Editor-in-Chief: Marketing & Media SA


    PS: Don't forget to click through to our #BizTrends2018 special section for the latest predictions for all aspects of the industry, as curated by Louise Marsland.

    Comment online in our Ed's Column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news".



    BizTop stories
    Andrews Human, circa Loeries 2017.
    #Loeries2018: Andrew Human reflects on 40 years of Loeries

    Leigh Andrews

    I caught up with Loeries CEO Andrew Human for a catch-up on the last 40 years and a preview of all things #Loeries2018-related...read
    Make the most of your money with AI and machine learning
    Make the most of your money with AI and machine learning

    Bradley Elliott

    While a variety of popular apps such as Apple Siri, Google Now, Amazon Alexa and Microsoft Cortana promise to enhance people's lifestyles, few will have more impact on consumer behaviour than personal finance assistants...read
    Chloe Gottlieb, See It Be It ambassador and Madonna Badger, See It Be It chair.
    Cannes Lions announces See It Be It ambassador and chair
    Chloe Gottlieb has been announced as the 2018 See It Be It ambassador and Madonna Badger has been announced as See It Be It chair...read
    One of many #Peoplekind memes that sprang up across the web. Image © -
    #FairnessFirst: Why Trudeau will bounce back from #Peoplekind

    Leigh Andrews

    In the wake of his #Peoplekind comment, a joke that "didn't play well out of context", The Evening Standard has provided a lookback on Trudeau's push for gender equality...read
    Trends
    #BizTrends2018: Game-changing insights and trends
    #BizTrends2018: Game-changing insights and trends

    Issued By Ask Afrika

    Trust is important in an era where loyalty levels are diminishing globally and consumers no-longer want to be put in boxes, treated generically or given false promises... read

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    Marketing & Media
    A South African's guide to moving to and making it in Malta: An economy of fireworks
    A South African's guide to moving to and making it in Malta: An economy of fireworks

    Marcus 'The Maltese Falcon' Brewster

    After a decade's diet of negative South African poltico-economic views, I'd forgotten that curious feeling of civic optimism, the effervescence of possibility and the Candidean sense of living in the best of all possible worlds that good news cultivates... read
    Advertising
    Grey Advertising Africa expands strategy team with a new appointment

    Issued By Grey

    Nedbank's A Tale of Note TVC - Joe Public.
    South Africa wins 12 Midas Gold Ingots at Midas Awards!
    The Midas Awards for the World's Best Financial Advertising has announced its 2017 winners and South Africa has struck gold with 12 Midas Gold Ingots in the bag... read
    January judges (Back L-R) Charles Foley, Kabelo Moshapalo, Vanessa Moodley, Paul de Klerk, Jonathan Bain, Rob Mclennan, Tlamelo, Portia Mamosebo, Laura Maggs - Front (L-R) Aisha O'Reilly, Brinke van Zyl, Annette de Klerk.
    Creative Circle announces monthly award winners
    The Creative Circle has announced its winners for work flighted between September to December 2017... read
    The new logo for Leeds United.
    Advertising was never supposed to be a generic medicine

    Damon Stapleton

    The first thing advertising has to do is be noticed. It would seem right now many are forgetting this. If an ad isn't noticed the rest doesn't matter, does it... read
    Collective ID announces Brenda Khumalo as new managing director

    Issued By Collective ID

    NetFlorist's sassy cupid on air with free Lindt chocolates in time for Valentine's

    Issued By FCB Africa

    Congratulations to Onyx Display Media on winning their big double at the 2017 POPAI Awards

    Issued By Unbranded Agency

    Branding
    Maverick of brand thinking insights - Is your brand 'woke'?
    Maverick of brand thinking insights - Is your brand 'woke'?

    Mfundo Ntsibande

    As cliché as it sounds, brands need to adapt to consumers' current state of mind and way of things or suffer the consequences of being called out or being irrelevant... read
    Loyalty, advocacy and forgiveness

    Giles Shepherd

    Issued By Brand Alive

    Majority of marketers still don't know what 'branding' is

    Chris Moerdyk

    Issued By Chris Moerdyk

    Personal branding: The value of a platform
    Personal branding: The value of a platform

    Mike Saunders

    Mike Saunders writes about how ultimately the internet gives people an opportunity to scale their platform easily, giving them the opportunity to influence more and sell more... read
    Design
    Image via
    DTI to honour furniture design excellence
    The Department of Trade and Industry (dti) is set to hold the Furniture Design Competition later this month to recognise excellence in the sector... read
    Absolut creative collaboration.
    Change the way the internet sees African creativity
    The Absolut African Art Intervention is continuing in its mission to change how the world views African creativity... read
    Digital
    Ocean Basket's interactive Nutriguide serves up facts about food choices
    Ocean Basket's interactive Nutriguide serves up facts about food choices
    Thanks to Ocean Basket's interactive online nutritional guide, dubbed Nutriguide, diners can decide whether to ditch the chips or keep the chips at the touch of a thumb... read
    Blending heritage with cutting edge: Techsys Digital wins KWV account

    Issued By Techsys Digital

    Charles Murito, country manager of Google Kenya |
    Google Kenya's Charles Murito on digital advertising and the age of assistance

    Jessica Tennant

    Google SA hosted a media event earlier this week to bring media practitioners across Africa up to speed on the latest technological advancements in the digital advertising space, focusing on Google Ads in particular... read
    #StartupStory: Playbook
    #StartupStory: Playbook

    Jessica Tennant

    Playbook is a web-based platform that simplifies the creative procurement process by making sure SA creatives and artists 'play by the book' in terms of bookings, performances or commissions... read
    Image credit: Pixabay via .
    How the thunderbolts of transformation impact the future of work

    Carmen Murray

    With the hype around the fourth industrial revolution, AI, robotics and what this means for our careers, Carmen Murray, articulates how this impacts the future of work... read
    Your CDO should be sitting next to your CEO - here's why...

    Issued By Firewater Group

    Google's top 'Near Me' searches 2017 (and what they mean for marketers)

    Issued By Business Positioning Systems

    Entrepreneurship
    When our economy is in the toilet, how do we grow?
    When our economy is in the toilet, how do we grow?

    Rob Green

    Leaders of all firms have a duty to continue to protect and grow their businesses to in turn work towards a better South African economy... read
    2018 JA South Africa Youth Enterprise Development Programme open for entries
    2018 JA South Africa Youth Enterprise Development Programme open for entries
    Mastercard is inviting all ambitious young female entrepreneurs to turn their aspirations into a reality by applying to take part in the JA South Africa Youth Enterprise Development Programme... read
    Why my startup scene is better than yours: Nigeria
    Why my startup scene is better than yours: Nigeria

    Tom Jackson

    Which African country is the best place to launch, or invest in, a tech startup? read
    Events & Conferencing
    Image Source:
    #MeetingsAfrica: All that Africa has to offer

    Danette Breitenbach

    Wowing the world with what Africa has to offer. That is the purpose of Meetings Africa... read
    Image Source:
    #MeetingsAfrica: Sharing the benefits of tourism

    Danette Breitenbach

    The importance of Meetings Africa in terms of its contribution to the macro-economy of the country cannot be underestimated. "It serves to boost tourism revenue while driving employment." read
    Nikki Munsie, business director at the IAS.
    Key insights from IAS Masterclass
    Nikki Munsie gives an overview of the IAS Masterclass that took place on 23 January in Sandton... read
    Exhibitions
    'For real homes'

    Issued By HOMEMAKERS

    Durban bridal show taps into the big business of beauty
    Durban bridal show taps into the big business of beauty
    The newly upgraded bridal exhibition, NWJ Bridal and Beauty Experience, will from this year be incorporating an interactive beauty aspect into its event offering... read
    Hear us ROAR: Madex expo scoops two AAXO exhibition awards

    Issued By Madex

    Film & Cinematography
    Western Cape's film and media industry takes steps to become water resilient
    Western Cape's film and media industry takes steps to become water resilient
    The Western Cape's film and media industry is taking steps to become water resilient and to cut the industry's water footprint... read
    The Wound boldly explores tradition and sexuality
    The Wound boldly explores tradition and sexuality

    Daniel Dercksen

    "The Wound was born out of a desire to push back against clichéd stereotypes of black masculinity perpetuated inside and outside of African cinema," says writer-director John Trengrove... read
    David Beckham fronts new malaria campaign
    David Beckham fronts new malaria campaign
    Football legend, David Beckham, is the public face of a new global malaria campaign, Malaria Must Die, So Millions Can Live... read
    Magazines
    Sporting magazine keeps hitting fairway

    Issued By New Media

    Marketing
    Vee Station helps disrupt a major Cape Town industry!

    Peter Vee

    Issued By Vee Station

    Strand Hotel Swakopmund
    Rainmaker's Vista.360 virtual tours proves a powerful boost for destination Namibia
    Rainmaker's Vista.360 virtual tours were viewed by more than three million potential guests focused on Namibia as a destination in December 2017... read
    The modern marketer's imperative: Adopting a growth-hacking mindset
    The modern marketer's imperative: Adopting a growth-hacking mindset

    Gil Sperling

    Time to dismantle the traditional advertising complex and implement initiatives that drive exponential growth... read
    Scenes from the #2minuteshowersongs and #weewiser campaigns.
    Campaigning to #DefeatDayZero with King James Group and M&C Saatchi Abel

    Leigh Andrews

    The phrases 'water crisis', 'drought' and 'day zero' have been taking up headline space consistently for the past few months. While this has set most of the country into a frenzy, two Cape Town-based creative agencies put their (shower) thinking caps on with ways to better educate the public and hopefully #DefeatDayZero... read
    Lee Applbaum, global chief marketing officer, Patrón Spirits International.
    #MeettheMarketer: Marketers are relying too heavily on data

    Louise Marsland

    The global chief marketing officer for Patrón Spirits International, Lee Applbaum, talks about how to deliver creative and beautiful marketing... read
    Johanna McDowell, CEO of the Independent Agency Search and Selection company (IAS) and only SA representative on the UK-based Women in Marketing's (WIM) advisory council for 2018.
    Johanna McDowell on bringing SA flair to the Women in Marketing Awards

    Leigh Andrews

    Johanna McDowell has just been selected as the only representative of South Africa to be appointed on the UK-based Women in Marketing's (WIM) advisory council for 2018. She lets us in on the importance of championing women in marketing... read
    Brand consistency: Taking marketing to a higher level
    Brand consistency: Taking marketing to a higher level

    Paula Sartini

    In the highly competitive business landscape where social media and customer experience are adding complexity to a global landscape, marketing needs to evolve... read
    Media
    Red Cherry Interactive hosts FutureConnect with Jeremy Maggs

    Issued By Red Cherry Interactive

    Changes at helm of media watchdog
    Changes at helm of media watchdog
    Latiefa Mobara was on Tuesday elected as executive director of watchdog body the Press Council of South Africa (PCSA)... read
    Time of the Writer 2017 participants, Image credit:
    21st Time of the Writer International Festival taking place in March
    The University of KwaZulu-Natal's Centre for Creative Arts (CCA), in partnership with eThekwini Municipality, will host the 21st Time of the Writer International Festival from 12 to 17 March 2018... read

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    Newspapers
    Image credit: .
    Biotech billionaire buys Los Angeles Times
    Billionaire physician and investor Patrick Soon-Shiong agreed on Wednesday to buy the Los Angeles Times, in a move aimed at reviving the fortunes of the newspaper amid recent turmoil... read
    OOH
    Provantage Media Group acquires majority stake in Global Outdoor Systems

    Issued By Provantage Media Group

    Tractor Outdoor welcomes Wian van Jaarsveld to the team!

    Issued By Tractor Outdoor

    PR & Communications
    Print monitoring for press release distribution in Africa launched
    Print monitoring for press release distribution in Africa launched
    The APO Group has launched the first print monitoring service for press releases distributed in Africa, after the APO Innovation Lab designed a cutting-edge print monitoring system for press releases distributed across Africa... read
    #Newsmaker: F/NE CEO on partnering w/ GlobalHealthPR
    #Newsmaker: F/NE CEO on partnering w/ GlobalHealthPR

    Jessica Tennant

    Johannesburg-based strategic communications consultancy F/NE, with its reach into Kenya, Nigeria, Zambia and Zimbabwe, recently partnered with GlobalHealthPR (GHPR), the world's largest independent health and science communications agency partnership, in order to expand the network's presence and capabilities in Africa... read
    Printing
    Canon Europe launches new range of PIXMA G Series refillable ink tank printers

    Issued By Canon SA

    Promotions & Activations
    Four fast ways to maximise in-store promotions
    Four fast ways to maximise in-store promotions

    Sandra Steenkamp

    When economies are under pressure, brand owners must work hard to preserve their coveted customer loyalty and sales... read
    Radio
    East Coast Breakfast backs Proteas prodigy

    Issued By East Coast Radio

    Research
    Inma report: The emerging value of content
    Inma report: The emerging value of content
    According to a new Inma report, news media companies are discovering the emerging value of content to create data-infused reader-based business models that are impacting corporate cultures and audience relationships... read
    Scopen global EO César Vacchiano with South African partner Johanna McDowell.
    Scopen Agency Scope: "Not just an opinion, it's actually ground in reality"

    Leigh Andrews

    Johanna McDowell of the IAS is also the South African partner of Scopen. Over what she described as 'the best sandwich ever' at Bizcommunity's offices in the MadWorld Orange Block in Woodstock, McDowell shared a wealth of insights into the local marketing-agency relationship, as well as SA-specific insights and what attendees can expect from the upcoming Scopen masterclasses... read
    Image credit: Lukas via
    Pudding needs proof
    Marketing in SA remains on the back foot as the discipline is still perceived to be more concerned with creativity than business results. The upshot is that marketing is not taken seriously in the boardroom, says the latest Brand Barometer Survey... read
    Retail
    Digital dynamism: A new world of retail opportunities
    Digital dynamism: A new world of retail opportunities

    Garth Meier

    Like their international counterparts, South African retailers would traditionally run specials where discounts or 'two for the price of one' offers are given for a period of between a few days and a few weeks... read
    Social Media
    New emojis. © -
    Raccoons, superheroes and bald heads are getting new emoji this year

    Andy Walker

    Expect to see more options when picking out the perfect emoji to accompany your messages this year... read
    Feature image: screenshot, Rahul Kothari () via Twitter, as per .
    Selfie Kid: Superbowl 52 births February's first wholesome meme

    Andy Walker

    Many South Africans may not think of American Football as a valid sport (I mean, we have rugby after all), but we most certainly recognise a good meme when we see one... read
    Facebook partners for a safer internet in Africa
    Facebook partners for a safer internet in Africa
    Facebook today announced a number of partnerships across Africa to explore ways to make the internet safer for all... read
    Image credit: Pixabay via .
    YouTube labels state-sponsored news as rules tighten
    YouTube began labeling news broadcasts that get government money as it vowed to be stricter about content at the globally popular online video-sharing service... read
    Streaming
    Image credit: .
    Streaming platform Hulu could be wild card in Fox-Disney megadeal
    Walt Disney Co.'s deal for much of the film and television assets of 21st Century Fox could help remake the streaming platform Hulu a legitimate rival to Netflix... read
    TV
    A new TV content festival announced
    A new TV content festival announced
    ZIFF and DISCOP Zanzibar add TV series festival to the category line-up... read
    David Tlale embroiled in reality show controversy
    David Tlale embroiled in reality show controversy

    Leonie Wagner

    He may be a gifted designer, but not everything about David Tlale is stylish... read
    IAB Digital Summit & Bookmarks
    Image credit: IAB SA Facebook page.
    Bookmarks 2018 finalists announced!
    IAB SA has announced the finalists in the 10th annual Bookmark Awards... read
    Josephine Buys, CEO of the IAB South Africa.
    #Bookmarks2018: Getting nostalgic with Josephine Buys

    Leigh Andrews

    Josephine Buys, CEO of the IAB South Africa, takes some time out from her digital dynamite schedule to take a trip down digital memory lane ahead of the fourth IAB digital summit and tenth Bookmark Awards... read
    Behind the Selfie
    Pfeiffer behind the selfie, behind the screen.
    #BehindtheSelfie with... Nina Pfeiffer

    Leigh Andrews

    This week, we go behind the selfie with technophile Nina Pfeiffer, co-owner and executive producer at Tulips and Chimneys... read
    Business
    Significant growth in festive retail spending driven by stronger rand and lower inflation
    Significant growth in festive retail spending driven by stronger rand and lower inflation
    South African consumer spending showed a healthy improvement over the festive season, with retail sales volumes rising 3.8% year-on-year... read
    How are companies preparing for automation and the new world of work?
    How are companies preparing for automation and the new world of work?

    Lusanda Raphulu

    The world of work is evolving, and future-conscious organisations need to be aware of the business implications associated with automation and robotics. A fundamental consideration is how such changes disrupt and affect the world of work and long-standing traditions about the role human beings play in it... read
    Brett St Clair
    Your guide to the top three cloud computing trends of 2018

    Brett St Clair

    Digital transformation continues to grow with a predicted spend of $1.7 globally by 2019, a massive 42% increase on 2017 spend (IDC 2017). It is a given that cloud computing services will gain a phenomenal market share in Africa this year... read
    China Crisis via  - The Berg River Dam, located near Franschhoek, is one of the principal dams in the Western Cape Water Supply System.
    Decline in agricultural usage pushes Day Zero back to mid-May
    Due to a decline in agricultural water usage, Day Zero has been pushed back to mid-May 2018. Agricultural usage is likely to drop significantly over the next weeks... read
    Quotes
    Samuel Johnson
    "Words are but the signs of ideas."
    Thomas Wolfe
    "Culture is the arts elevated to a set of beliefs."
    Charles Horton Cooley
    "An artist cannot fail; it is a success to be one."
    Joseph Addison
    "What sculpture is to a block of marble, education is to the soul."
    Jean-Luc Godard
    "To be or not to be. That's not really a question."

    More quotes  Submit a Quote
    Twitter
    adage
    @adage
    Instagram gives brands new way to sell in "collection" ads blending videos and product catalogs... https://t.co/cRxZNU7VON
    Adweek
    @Adweek
    How the IAB intends to 'help legacy brands evolve' in a shifting digital video landscape: https://t.co/JegAPxYx2A https://t.co/KNMVgPzgK6
    VRPotgieter
    @VRPotgieter
    RT @mzansimedia: "Advertising has become a dirty word & for good reason. Consumers are done with blatant interruptions, brands are concerne...
    MarketingEds
    More tweets  Follow

    New business
    • Lauren Shantall to manage CTAF's social media, marketing - more info

    More accounts  Submit a New account
    New appointments
    • Spark Media makes new appointments - more info

    More people  Submit a Person
    Jobs offered
    SEO/PPC Campaign Manager - Johannesburg
    G&G Digital is looking for an experienced, enthusiastic PPC campaign manager with a proven track-record in paid search marketing to manage PPC online marketing campaigns for our clients. Read more >>



    Mathematics Publisher - Cape Town
    Oxford University Press currently seeks to appoint a suitably qualified and experienced Mathematics Publisher. Applications close 20 February 2018. Read more >>



    Marketing Manager - Johannesburg
    Do you have proven experience as a marketing manager and are looking to step in to a new challenge with a leading supplier to the automotive OEM and aftermarket channels. Read more >>



    Senior Paid Social Manager - Durban
    Are you a paid social manager who's looking for a new opportunity at a great agency? Then send your application to us today! Read more >>

    Senior Account Manager - Johannesburg
    JAW is looking for an energetic, smart and experienced senior account manager. A small, nimble, creative team needing someone to anchor and lead the team and grow the agency. Read more >>


    Mid-Level Account Manager - Cape Town
    Are you an energetic PR professional looking for personal growth and a dynamic client portfolio? We have an opening for an experienced publicist with tenacity and a proven track record. Read more >>


    Media/Communication Internship - Franschhoek
    We're on the hunt for the right person to join us as a media and communications intern! Available to start immediately. Read more >>


    Business Conversationist - Cape Town
    Leads4Africa is looking for an enthusiastic executive to contribute to generating sales for our company. As an accomplished telesales executive with a proven track record in B2B telesales winning. Read more >>


    Business Development Officer - Johannesburg
    The individual in this role would be responsible for analysing our potential market customer base and current sales strategies and identifying opportunities. Read more >>


    Public Relations Account Manager - Johannesburg
    Republic PR is looking for a mid-level consultant with a minimum of five years' experience. The package is competitive and you'd work on well-known consumer brands. Read more >>


    Junior Google AdWords Specialist - Johannesburg
    Junior Google Adwords expert: Perform daily account management for pay per click accounts on Google AdWords for multiple for clients. For job spec, please email work@360-online.co.za. Read more >>


    New events to diarise
    Proofreading and editing
    PRISA - 19 Feb 2018 to 20 Feb 2018, Randburg | 12 Mar 2018 to 13 Mar 2018, Cape Town | 11 Jun 2018 to 12 Jun 2018, Polokwane | 10 Sep 2018 to 11 Sep 2018, Randburg


    Communication strategy
    PRISA - 20 Jul 2018, Johannesburg


    Writing in the electronic environment
    PRISA - 2 Aug 2018 to 3 Aug 2018, Johannesburg


    Writing for SEO purposes
    PRISA - 9 Oct 2018, Johannesburg


    2018 customer experience trends innovation workshop
    Brandlove - 14 Feb 2018, Johannesburg


    Mail & Guardian Social Media Marketing Workshop
    Mail & Guardian - 15 Feb 2018, Johannesburg


    Professional event management
    PRISA - 15 Feb 2018 to 16 Feb 2018, Bloemfontein | 30 May 2018 to 31 May 2018, Randburg | 23 Jul 2018 to 24 Jul 2018, Cape Town


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