Loeries Special Section

Creative Circle announces monthly award winners

The Creative Circle has announced its winners for work flighted between September to December 2017.
January judges (Back L-R) Charles Foley, Kabelo Moshapalo, Vanessa Moodley, Paul de Klerk, Jonathan Bain, Rob Mclennan, Tlamelo, Portia Mamosebo, Laura Maggs - Front (L-R) Aisha O'Reilly, Brinke van Zyl, Annette de Klerk.
January judges (Back L-R) Charles Foley, Kabelo Moshapalo, Vanessa Moodley, Paul de Klerk, Jonathan Bain, Rob Mclennan, Tlamelo, Portia Mamosebo, Laura Maggs - Front (L-R) Aisha O'Reilly, Brinke van Zyl, Annette de Klerk.

Winners were announced after a full day’s judging hosted by jury president and executive creative director of King James II, Rob Mclennan, at their new offices in Parktown, Johannesburg. In addition to Mclennan, the judging panel included 12 representatives from Creative Circle member agencies:
  • Jonathan Bain, executive creative director, Bain & Bunkell
  • Annette de Klerk, senior copywriter, Net#work BBDO
  • Charles Foley, creative director, Halo
  • Paul de Klerk, chief creative officer, Etiket
  • Tlamelo Letebele, senior art director, Y&R Johannesburg
  • Laura Maggs, copywriter, Fairly Famous
  • Portia Mamosebo, copywriter, M&C Saatchi Abel JHB
  • Vanessa Moodley, group head: social, The Niche Guys
  • Kabelo Moshapalo, executive creative director, TBWA\ Hunt Lascaris
  • Aisha O’Reilly, art director, Cheil
  • Nicole Solarsh, senior copywriter, House of Brave
  • Brinke van Zyl, associate creative director, Duke

Renewed focus on talent development


Creative Circle has a renewed focus on talent development within the South African advertising industry. Mclennan says that although in the past the judging panel comprised senior creatives, the Creative Circle has started to include younger colleagues in the judging process.

He says, “It’s vital for young creatives to be in the room which is why Creative Circle judging is the perfect training ground to provide young creative talent the opportunity to assess what makes for outstanding work.”

Entries are judged on innovation, quality and relevance to the brand, target audience and chosen media. The categories judged were Outdoor and Out of Home; Print; Radio; Television, Video & Cinema; Digital; Experiential; and Integrated Campaign.

The Creative Circle represents advertising agencies, and only Creative Circle members are eligible to enter the awards. All the winners are listed in the table below, and work can be viewed online here.

All monthly winners are shortlisted for the annual awards which will take place in March 2018. Entries for work flighted from January to February 2018 will open on 5 March 2018 and close on 12 March 2018. Entries will be judged on 5 April 2018.

September 2017

CategoryEntry AgencyPrizeBrandTitle
Television, Video & CinemaFCB JoburgFirstSouth African TourismBheki The uMbacu Maker
Television, Video & CinemaThe Odd NumberSecondBrand South AfricaDala What You Must
Television, Video & CinemaJoe Public UnitedThirdBrothers For LifeThe Choice is Yours
PrintThe Open CollaborationThirdBMWRockstar


Dala What You Must from Anthony Bila on Vimeo.


October 2017


CategoryEntry AgencyPrizeBrandTitle
Television, Video & CinemaThe Odd NumberSecondBrand South AfricaWe’re Not About That
Television, Video & CinemaJoe Public UnitedThirdMahindraHeavy

November 2017


CategoryEntry AgencyPrizeBrandTitle
Television, Video & CinemaConnect Joe PublicSecondChicken LickenIcelandic Boy
Television, Video & CinemaKing James IIThirdKweséThe Great Escape
Outdoor & Out of HomeBlack River FCSecondM-Net Channel 101Come for the food. Stay for the drama



December 2017


CategoryEntry AgencyPrizeBrandTitle
Television, Video & CinemaTBWA\Hunt Lascaris JohannesburgFirstJoburg BalletRain Must Fall
Television, Video & CinemaOgilvy Cape TownSecondNSRI (National Sea Rescue Institute)My Dad
Television, Video & CinemaFoxP2 AdvertisingThirdSter KinekorThe Reign of Ian
RadioOgilvy JohannesburgSecondAbInBevThe Pinky Ring Guy



Combined September – December 2017


CategoryEntry AgencyPrizeBrandTitle
Digital & InteractiveKing James IISecondFood & Trees for AfricaSetRight
Digital & InteractiveNet#work BBDOSecondMercedes-Benz50 years of AMG
Digital & InteractiveFCB Cape TownThirdCansaTestimonials Social Media Campaign
Digital & InteractiveFoxP2 AdvertisingThirdNational Geographic Kids MagazineBlack Friday
Digital & InteractiveThe Jupiter Drawing Room Cape TownThirdBurger King South AfricaReplace Your Vleis
ExperientialKing James IIFirstSiemensThe Siemens Air Drop
ExperientialM&C Saatchi AbelSecond10X InvestmentsCar Rental
ExperientialCullinanThirdAbsa/BarclaysGive Art Life
ExperientialNorth VCAThirdPolycoPacka-Ching
IntegratedCullinanThirdAbsa/BarclaysGive Art Life

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