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News Media Outlook 2018: The New Economics of Content is Inma’s exclusive global look at the strategy and trends driving news media’s transformation.
Inma members may download the report for free and non-members may order the report by clicking here.
The widely read annual snapshot of a media industry in transition is written by Inma executive director and CEO Earl J. Wilkinson who provides an authentic insight into the media-technology intersection based on personal visits with the world’s leading companies.
Key themes in the report
The 2018 report synthesises dozens of interviews, sessions, and private interactions to create a narrative of surprising optimism:
News Media Outlook 2018: The New Economics of Content is punctuated by case studies from Australia, New Zealand, Sweden, and Norway – innovation hot spots that serve as benchmarks for media companies worldwide.
The 114-page report is divided into two parts: strategy and trends, as well as digital subscriptions. The author argues that the importance of reader revenue in the broader subscription economy warrants such an emphasis. Among highlights in the digital subscription section:
The new Inma report is a strategic document from which media companies can plot their own strategies, comparing and contrasting and localising their unique realities.