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    Euromonitor identifies 6 cannabis consumer archetypes
    Euromonitor identifies 6 cannabis consumer archetypes

    Legal cannabis is set to increase from $30bn in 2020 to over $90bn in 2025, as consumers increase their usage in diverse parts of their lives...

    21 Apr 2021

    GLOBAL

    Credit: Getty
    Consumers spent $900bn more at online retailers globally in 2020

    Covid-19 accelerated e-commerce around the globe and forced retailers to shift to digital...

    14 Apr 2021

    GLOBAL

    Top 10 global consumer trends for 2021 - Euromonitor
    Top 10 global consumer trends for 2021 - Euromonitor

    The top trends that Euromonitor believes will define consumer behaviour and influence business strategies in the year ahead...

    19 Jan 2021

    GLOBAL

    2020 digital holiday sales climb to $1.1tn globally - Salesforce
    2020 digital holiday sales climb to $1.1tn globally - Salesforce

    Digital sales grew around 58% during the five days leading up to Christmas, despite earlier shipping cutoffs...

    13 Jan 2021

    GLOBAL

    New report shows brand leaders face big challenges aligning marketing and comms teams
    New report shows brand leaders face big challenges aligning marketing and comms teams

    The CMO Council report also addressed how Covid-19 increased the importance to deliver cohesive messaging...

    17 Sep 2020

    GLOBAL

    Gustavo via Pexels
    Global consumers ease back into in-store shopping - report

    With Covid-19 lockdown measures around the world easing, just under three-quarters of global consumers report feeling comfortable returning to physical stores since lockdowns have eased...

    4 Sep 2020

    GLOBAL

    1 in 4 consumers tried a new brand during pandemic - global report
    1 in 4 consumers tried a new brand during pandemic - global report

    A new global report highlights challenges and opportunities for retailers as the Covid-19 pandemic drives permanent shifts in consumer behaviour now and beyond the holiday season...

    12 Aug 2020

    GLOBAL

    Warc releases the 2020 Effective Social Strategy Report
    Warc releases the 2020 Effective Social Strategy Report

    Warc has now released the 2020 Effective Social Strategy Report, featuring insights and themes from the global Warc Awards, highlighting key social trends for effective marketing...

    21 Jul 2020

    GLOBAL

    Image supplied.
    New Brand Love Story 2020 report reveals the world's most loved brands

    The new Brand Love Story 2020 report by Talkwalker demonstrates why love is critical for survival during economic downturns to help marketers reposition themselves for the new normal...

    19 Jun 2020

    GLOBAL

    Photo by rupixen.com on .
    CMO Council identifies agile brands that have benefitted from opportunities during global lockdown

    The CMO Council has picked notable brand stand-outs experiencing an upturn in the global downturn...

    15 Jun 2020

    GLOBAL

    Consumer markets under pressure in 2020
    Consumer markets under pressure in 2020

    As Covid-19 shifts the global economic outlook into deep recession, reflecting the impact of social distancing measures on economic activity, no industry remains untouched...

    By Camilla Butler 5 Jun 2020

    GLOBAL

    Brian Wieser, global president, Business Intelligence, WPP.
    The impact of Covid-19 on global advertising investment [report]

    Brands cut $50bn from global adspend in wake of Covid-19, according to Warc's new report; Global Advertising Trends: The impact of Covid-19 on ad investment...

    28 May 2020

    GLOBAL

    Photo by Infralist on .
    A moment of reckoning for business

    As the Covid-19 pandemic disrupts lives and damages economies, society is looking to big business for leadership and solutions. So far, however, the private sector has not lived up to expectations, Edelman's most recent Trust Barometer data shows...

    By Jordan Rittenberry 21 May 2020

    GLOBAL

    Forrester forecasts $2.1tn in retail losses globally in 2020
    Forrester forecasts $2.1tn in retail losses globally in 2020

    Forrester predicts that due to the coronavirus, retail sales in 2020 will decline by an average of 9.6% globally, a loss of $2.1tn...

    7 May 2020

    GLOBAL

    Image credit: freestocks on .
    Covid-19 causes interest in Netflix to rise by 142%

    Data gathered by Learnbonds.com indicates that global interest in streaming platform Netflix has risen by 142% over the last year due to the coronavirus pandemic...

    9 Apr 2020

    GLOBAL

    Joe Stubbs, Interbrand. Image supplied.
    Key learnings behind the winning work from the Warc Rankings

    Warc has released Lessons from the World's Most Awarded Brands, a report based on an analysis of the recently released three Warc Rankings - Creative 100, Media 100, Effective 100...

    8 Apr 2020

    GLOBAL

    Credit: Hanson Lu on .
    FMCG brands better placed to weather Covid-19 storm - Global Advertising Trends report

    According to the latest Global Advertising Trends report which focuses on FMCG and Covid-19, FMCG brands are better placed to weather the storm than other sectors...

    30 Mar 2020

    GLOBAL

    Global e-retail transaction values to exceed $4tn by 2024
    Global e-retail transaction values to exceed $4tn by 2024

    E-retail transaction values will reach $4.8tn by 2024, up from $3.3 trillion in 2020, according to a new report from Juniper Research...

    24 Mar 2020

    GLOBAL

    Sports sponsorship market to record strongest growth [report]
    Sports sponsorship market to record strongest growth [report]

    Global sports sponsorship market to record strongest growth in a decade, with spend reaching $48bn in 2020...

    28 Jan 2020

    GLOBAL

    Image source: Gallo/Getty Images.
    Marketers anticipate greater privacy regulation in 2020 [report]

    Ahead of International Data Privacy Day, privacy-first marketing is the focus of the policy chapter of Warc's Marketer's Toolkit 2020...

    27 Jan 2020

    GLOBAL

    #BFGlobal500: Amazon breaks $200bn mark, still world's most valuable brand
    #BFGlobal500: Amazon breaks $200bn mark, still world's most valuable brand

    Amazon makes history as the first brand in Brand Finance Global 500 ranking to exceed $200bn value mark and retains title of world's most valuable brand for the third consecutive year...

    22 Jan 2020

    GLOBAL

    Image supplied.
    The most challenged brands in 2019 and issues impacting brand perception [infographic]

    There have been many self-inflicted brand reputation hits in 2019. The CMO Council has selected a few notable names experiencing hard knocks and has also listed what made them punching bags for media, regulatory, customer and market detraction...

    7 Jan 2020

    GLOBAL

    Image source: Gallo/Getty Images.
    Mobile games generates $49bn in revenue in 2019

    In 2019, the mobile gaming industry generated around 60% of the worldwide video games revenue...

    31 Dec 2019

    GLOBAL

    Effective Use of Tech shortlist announced for Warc Media Awards 2019
    Effective Use of Tech shortlist announced for Warc Media Awards 2019

    Warc has released the Effective Use of Tech shortlist for the Warc Media Awards 2019...

    4 Dec 2019

    GLOBAL

    Study examines engagement boosting on platforms
    Study examines engagement boosting on platforms

    Rutgers University has released a study where researchers analysed how Google, Facebook and Instagram repeatedly change boundaries between smart visibility strategies and 'cheating the system'...

    19 Nov 2019

    GLOBAL

    Image credit: Glenn Carstens-Peters on Unsplash.
    Egta, The Global TV Group release TV Charter on transparency in ad measurement

    The Brussels-based association of television and radio sales houses, Egta, and The Global TV Group have published a TV Charter...

    21 Oct 2019

    GLOBAL

    Image credit: Mika Baumeister on Unsplash.
    Warc, Nielsen collaborate on newly-relaunched Warc Data

    Warc has relaunched Warc Data...

    1 Oct 2019

    GLOBAL

    Kantar CEO, Eric Salama. Image supplied.
    Kantar's Eric Salama discusses the way forward under new owner Bain Capital

    Kantar CEO Eric Salama presented an update on the new ownership structure and the opportunities under, Bain Capital during a press call held on Thursday...

    By Juanita Pienaar 5 Aug 2019

    GLOBAL

    Report shows average of 800 hours spent using mobile internet this year
    Report shows average of 800 hours spent using mobile internet this year

    An average of 800 hours will be spent using mobile internet this year - that's equivalent to 33 days without sleep or pause, according to Zenith's Media Consumption Forecasts...

    5 Jul 2019

    GLOBAL

    Global Ad Trends report reveals slowdown in social ad growth
    Global Ad Trends report reveals slowdown in social ad growth

    Warc's Global Ad Trends report has found that advertising revenues among key social and messaging companies have halved over the last year as consumer trust becomes a growing issue...

    2 Jul 2019



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