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GLOBAL

Effective Use of Tech shortlist announced for Warc Media Awards 2019
Effective Use of Tech shortlist announced for Warc Media Awards 2019

Warc has released the Effective Use of Tech shortlist for the Warc Media Awards 2019...

2 days ago

GLOBAL

Study examines engagement boosting on platforms
Study examines engagement boosting on platforms

Rutgers University has released a study where researchers analysed how Google, Facebook and Instagram repeatedly change boundaries between smart visibility strategies and 'cheating the system'...

19 Nov 2019

GLOBAL

Image credit: Glenn Carstens-Peters on Unsplash.
Egta, The Global TV Group release TV Charter on transparency in ad measurement

The Brussels-based association of television and radio sales houses, Egta, and The Global TV Group have published a TV Charter...

21 Oct 2019

GLOBAL

Image credit: Mika Baumeister on Unsplash.
Warc, Nielsen collaborate on newly-relaunched Warc Data

Warc has relaunched Warc Data...

1 Oct 2019

GLOBAL

Kantar CEO, Eric Salama. Image supplied.
Kantar's Eric Salama discusses the way forward under new owner Bain Capital

Kantar CEO Eric Salama presented an update on the new ownership structure and the opportunities under, Bain Capital during a press call held on Thursday...

By Juanita Pienaar 5 Aug 2019

GLOBAL

Report shows average of 800 hours spent using mobile internet this year
Report shows average of 800 hours spent using mobile internet this year

An average of 800 hours will be spent using mobile internet this year - that's equivalent to 33 days without sleep or pause, according to Zenith's Media Consumption Forecasts...

5 Jul 2019

GLOBAL

Global Ad Trends report reveals slowdown in social ad growth
Global Ad Trends report reveals slowdown in social ad growth

Warc's Global Ad Trends report has found that advertising revenues among key social and messaging companies have halved over the last year as consumer trust becomes a growing issue...

2 Jul 2019

GLOBAL

New report reveals customers want security, service and localised experiences
New report reveals customers want security, service and localised experiences

According to a new CMO Council's report, Reshaping Global Engagement Operations, today's customer is seeking security, service and localised experiences based on local language and culture...

25 Jun 2019

GLOBAL

Global Ad Trends report reveals internet ad formats account for majority of media spend
Global Ad Trends report reveals internet ad formats account for majority of media spend

The report reveals that internet ad formats already account for the majority of media spend in eight markets, including the US, UK and China...

31 May 2019

GLOBAL

Image supplied.
2019 AME Report released

The New York Festivals AME Awards has released the 2019 AME Report, a ranking of the world's most successful agencies, and advertisers according to their achievements in the AME Awards...

23 May 2019

GLOBAL

New Wan-Ifra report tackling disinformation around the world
New Wan-Ifra report tackling disinformation around the world

Wan-Ifra has released a new report that looks at the global map of remedies adopted by governments whose objective is to combat the disinformation crisis, though with extremely diverse intent and effects...

15 May 2019

GLOBAL

The most valuable global retail brands for 2019
The most valuable global retail brands for 2019

The results of the second annual BrandZ Top 75 Most Valuable Global Retail Brands have been revealed. The research shows that the world's most valuable retail brands are worth $339 billion more...

14 May 2019

GLOBAL

Alex Grieve, executive creative director, AMV BBDO. Image supplied.
Warc shares insights from the world's best campaigns

Using purpose to power behavioural change, involving customers to drive brand engagement and weaving creativity into the customer experience, are the three main themes, finds Warc, following its analysis of the world's most creative campaigns...

2 Apr 2019

GLOBAL

Report examines impact of technology on society and communication industry
Report examines impact of technology on society and communication industry

The 2019 USC Annenberg Global Communications Report released findings that examined the impact of technology on society and the communication industry...

29 Mar 2019

GLOBAL

Warc predicts that Google and Facebook will make $176bn from advertising this year
Warc predicts that Google and Facebook will make $176bn from advertising this year

Warc has found that of the $590.4bn spent on advertising worldwide last year, $144.6bn (24.5%) went to the Google and Facebook 'Duopoly', which equates to almost one in four dollars...

22 Mar 2019

GLOBAL

Survey says 12% of influencers buy their pets gifts on Valentine's Day
Survey says 12% of influencers buy their pets gifts on Valentine's Day

An international study gives insight into how influencers celebrate Valentine's Day, their shopping habits and who they look to for inspiration...

14 Feb 2019

GLOBAL

Elevated sensorial experiences drive shoppers back to stores
Elevated sensorial experiences drive shoppers back to stores

According to a new global report by in-store media company Mood Media, sensory experiences drive 9 out of 10 shoppers back to stores...

15 Jan 2019

GLOBAL

Publishers continue to hone their strategies around native advertising
Publishers continue to hone their strategies around native advertising

In 2017, native advertising brought in 20 percent of overall advertising revenue for news media organisations, according to the findings from the just-published Native Advertising Trends in News Media, the annual study conducted by Wan-Ifra and the Native Advertising Institute...

11 Dec 2018

GLOBAL

Global Ad Trends report focussing on OTT compiled by Warc
Global Ad Trends report focussing on OTT compiled by Warc

Consumer and advertiser investment in over-the-top (OTT), the delivery of premium video content via the internet, is rising rapidly worldwide, with spend set to reach a projected $129.3bn by 2023...

25 Oct 2018

GLOBAL

From 'Denmark vs. Trump' campaign for Danish political party Socialistisk Folkeparti by UncleGrey. Image supplied.
Warc releases Effective Innovation Report 2018

Warc has released the Effective Innovation Report 2018, highlighting key trends of the world's most original marketing thinking...

20 Sep 2018

GLOBAL

A scene from Dr Beal's presentation for Spark Media.
The role of memory and media in converting consumers for brand growth

At Spark Media's annual event, a top marketing scientist from the Australia-based Ehrenberg-Bass Institute, Dr Virginia Beal got attendees thinking and rethinking the role of memory in reaching consumers. While there's no one-size-fits-all approach, you'll do well to factor in light media buyers and light media users...

By Leigh Andrews 18 Sep 2018

GLOBAL

A new Wan-Ifra report examines why publisher ad alliances make sense
A new Wan-Ifra report examines why publisher ad alliances make sense

A new Wan-Ifra report examines how publishers around the world are now joining advertising alliances to grow revenues....

5 Jun 2018

GLOBAL

New study reveals CMO's hesitant to fully embrace revenue strategy leadership
New study reveals CMO's hesitant to fully embrace revenue strategy leadership

CMO Council and Deloitte Study finds hesitation to embrace analytics skills, forge new C-Suite partnerships and extend strategic role beyond short-term acquisition goals...

1 Jun 2018

GLOBAL

Warc's Global Ad Trends report focus on search advertising
Warc's Global Ad Trends report focus on search advertising

The latest monthly Global Ad Trends report by Warc takes a closer look at search advertising...

31 May 2018

GLOBAL

CMOs struggling to fully optimise routes to revenue
CMOs struggling to fully optimise routes to revenue

Joint study reveals marketers are spending more time in meetings about collaboration than growing relationships with customers looking to more deeply engage with brands...

16 May 2018

GLOBAL

Marketing leaders say level of media spend will be linked to reporting accuracy
Marketing leaders say level of media spend will be linked to reporting accuracy

CMO Council Member Study reveals many will boost spend in online video advertising and voice willingness to pay premiums for guaranteed views and deep customer insights...

26 Apr 2018

GLOBAL

Lucy Aitken, case study editor, Warc.
Warc's 2018 Media Strategy Report highlights key insights and trends in media

Warc's 2018 Media Strategy Report has just been released, highlighting key trends in media strategy with lessons drawn from the winners of the global Warc Media Awards...

12 Apr 2018

GLOBAL

IPRN survey reveals how online influencers are leveraged around the world
IPRN survey reveals how online influencers are leveraged around the world

The International Public Relations Network (IPRN) surveyed its members to uncover ways brands can leverage their relationships with bloggers and influencers all around the world...

10 Apr 2018

GLOBAL

James McDonald, data editor, Warc. Image supplied.
Latest Warc report focus on threats to the digital advertising ecosystem

Warc has released its latest monthly Global Ad Trends report focussing on threats to the digital advertising ecosystem...

29 Mar 2018

GLOBAL

News media is being redefined by the connected consumer
News media is being redefined by the connected consumer

How the "connected individual" is impacting news media is the focus of a new report released by the International News Media Association (Inma)...

28 Mar 2018

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