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Marketing & Media South Africa

Business inspiration this #InnovationMonth

We're well into #InnovationMonth on Biz, with an overview of how businesses are getting ahead by thinking outside the box and innovating in the industry. One such agency is Flume, which is using print to push its digital offering. I found out more about the strategy from Flume's MD and founder, Jacques Du Bruyn.

Sticking to the idea of doing things differently, Danette Breitenbach shares Jacques du Preez, CEO of Provantage Media Group's view that advertisers and marketers not making use of transit media do so at their peril, especially as transit infrastructure has dramatically upgraded and improved.

Beverley Klein also gets behind the scenes with this week's NewsMaker Sechaba Motsieloa, newly appointed CEO of Magna Carta Reputation Management Consultants, on his new role and the importance of contextualising business and brand reputation in the dynamic digital world where reputation can be lost at a click of a button.

Lastly, Lee Naik explains how marketers can maximise their influence by using the 'just in time' approach of positively influencing the purchasing decision of consumers at just the right moment.

You can get further insight into doing things differently from the upcoming
Cannes Lions Edits events hosted by Ster-Kinekor Cinemark, with industry experts like Andy Rice and Ann Nurock sharing creativity best practice from this year's Festival of Creativity.

Here's to boosting the power of innovation!

Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news".



BizWeekly top stories
Transit media: ignore it at your peril
Transit media: ignore it at your peril
[Danette Breitenbach] As all transit infrastructure is dramatically upgraded and improved, Out of Home (OOH) is set to become an integral part of the communication mix. This is especially so for transit media... read


[Newsmaker] Sechaba Motsieloa from Magna Carta
[Newsmaker] Sechaba Motsieloa from Magna Carta

Beverley Klein

Sechaba Motsieloa was appointed as the new CEO of Magna Carta Reputation Management Consultants last month. He began his new role at the beginning of September, having moved from McDonald's South Africa... Read

#InnovationMonth: Why Flume is using print to push digital
#InnovationMonth: Why Flume is using print to push digital

Leigh Andrews

If you've had a chance to browse the September issue of Khuluma magazine yet, you may have been surprised by Flume's "ad that's not an ad" - here's why the digital agency has innovated by going the print route... Read

New approach arrives Just-in-time to help marketers maximise influence
New approach arrives Just-in-time to help marketers maximise influence

Lee Naik

While the marketing strategy of organisations has changed as a result of the fundamental shift in the consumer's path to purchase, the mission of marketing... Read

Cannes Lions
Ster-Kinekor Cinemark hosts Cannes Lions Edits events with industry experts
Ster-Kinekor Cinemark hosts Cannes Lions Edits events with industry experts
Celebrating creativity and the power of cinema as an advertising platform through a showcase of best practice in brand communications is the promise of the 2016 edition of Cannes Lions Edit... read
LOERIES CREATIVE WEEK DURBAN
Brought to you by BBM
Twala having his eyes tested
#Loeries2016: How Ster-Kinekor's Grand Prix campaign is changing lives

Leigh Andrews

For many, integrated campaigns are all talk no action. Here, representatives from the various agencies involved in Ster-Kinekor's #OpenEyes campaign that took home an integrated campaign Grand Prix explain how their Vision Mission win was all about eliciting an emotional response from consumers... read
#Loeries2016: Year of the chicken
#Loeries2016: Year of the chicken

Bronwen Rautenbach

I was privileged to judge the Communication Design category at Loeries 2016. I have to say that it was a most energising and inspiring two days... read
The Loeries dust and hangovers have settled...

Issued by Howard Audio

Read more

INNOVATION MONTH
Serendipity and innovation
Serendipity and innovation

Amandine Robin

Some of the greatest intuitions and inventions actually result from a mistake... read
Matsau
#InnovationMonth: Challenging the brand innovation norm

Leigh Andrews

The Bamboo Network is a challenger agency functioning as an ecosystem in the brand innovation space. It started operating in 2012 from the couch of chief executive Neo Matsau's apartment, based on an unrelenting desire to the leave the world better than the way they found it. Here's how they're fulfilling this mandate... read
#InnovationMonth: How lean technology can save your business
#InnovationMonth: How lean technology can save your business

Craig Terblanche

Businesses will not survive, if they don't start adopting a lean mindset (start small, fail fast if you will). Economic conditions, customer needs and a lack of financial resources are forcing businesses to operate more efficiently... read
Read more

WOMEN'S MONTH
Zimkhitha Peter
#WomensMonth: Women in entrepreneurship

Pasqua Heard

Zimkhitha Peter, head of programmes at Allan Gray Orbis Foundation and a firm believer in effecting social change through entrepreneurship, discusses the underrepresentation of women in the industry and how to cultivate young entrepreneurs in South Africa... read
Image source:
#WomensMonth: Where are the female superheroes?
In a very passionate TED Talk, media studies scholar Dr Christopher Bell asked why it is so hard to find female superhero merchandise? read
#WomensMonth: Lixesha Series - Valerie Amani
#WomensMonth: Lixesha Series - Valerie Amani
Born in Tanzania, Valerie Amani is the founder/creative director of Kahvarah, a clothing brand that is passionate about responsible fashion and woman empowerment... (video) read
#WomensMonth: Moyin Oloruntoba, focussing on African youth culture
#WomensMonth: Moyin Oloruntoba, focussing on African youth culture

Ruth Cooper

Winner of the 2016 Fairlady Women of the Future Rising Star Award, the passionate Moyin Oloruntoba, shares some insights... read
Pechey (front middle) with her Matriarch team: Lindy-Leigh Swales, Thobeka Ndlela (front left), Donna Kincade, Brendan Blackburn, Bongani Shabalala and Hasmika Jugath (front right).
#BehindtheSelfie with... Leanne Pechey

Leigh Andrews

This week, we find out what's really going on behind the selfie with Leanne Pechey, founder of MATRIARCH, formerly known as Hotstuff Marketing... read
#WomensMonth: Recognise the importance in reaching your goals
#WomensMonth: Recognise the importance in reaching your goals

Beverley Klein

Jenny Glover, executive creative director at TBWA\Hunt\Lascaris has sat on the judging panel for some of the top award shows - Cannes Lions, One Show, Loeries and more... read
Mazzeo and Baird
#WomensMonth: Co-creating the co-design future

Leigh Andrews

If you've ever wondered how a culture of open design can lead to a better life for all, the annual Open Design Cape Town programme is for you. Two of this year's Talk 100 speakers share their views... read
#WomensMonth: Digital doyenne Natasha Fourie
#WomensMonth: Digital doyenne Natasha Fourie

Leigh Andrews

Currently heading up strategy at The SpaceStation and working across the IAB measurement and IAB research portfolios, Natasha Fourie was one of the specialist panel judges at the 2016 IAB Bookmark Awards. She lets us in on her female career inspiration as well as the importance of creating alternative digital solutions for international needs... read
Women in Action encourage prison inmates to listen to their inner voice

Issued by Universal Church of the Kingdom of God

Read more
Marketing
Is marketing to seniors on your radar?
Is marketing to seniors on your radar?

Marilyn Hallett

The world is in the throes of a demographic revolution, called global ageing. The numbers tell the story! For the first time in human history, the number of seniors amount to 15%... read
123RF
Your company doesn't need good content, it needs 10X content

Brandon Faber

Having watched the (recently concluded) series, "The Voice" (USA), on DStv I was struck by an undeniable truth... read
The Hansel and Gretel of advertising
The Hansel and Gretel of advertising

Audrey Naidoo

Once upon a time there was a Brand and a Consumer. The Brand continually spent money on advertising to Consumers all over the place - above-the-line, below-the-line, online and even through the line... read
Proper use of branded social content under the spotlight
Proper use of branded social content under the spotlight

Thabiso Moloi

We've seen a number of articles around influencer marketing, but it's also subject to a set of laws and rules... read
Barbarossa Media Swipes right!
How to differentiate your business from the competition in the eyes of the client

Boris Dzhingarov, Issued by Monetary Library

Advertising
Trubridge, the 60-foot wave and the flat line
Trubridge, the 60-foot wave and the flat line

Damon Stapleton

A couple of years ago, I was lucky enough to be at a talk given by Ross Clarke-Jones in Cannes. This is a man that gets into a boat that takes him a couple of kilometres off shore... read
Say it right
Say it right

Atiyya Karodia

Many hours go into being able to eloquently articulate and justify our strategies, but we sometimes find ourselves explaining the intricacies of our work to our audiences instead of letting our work speak for itself... read
Why organisations with loads of content need a DAM system!

Issued by Media Host

Propeller's Jeff Balsmeyer: On working with Hollywood greats, Cannes Awards and Africa

Issued by Propeller Films

A fresh coat of Wetpaint

Issued by Wetpaint

Mortimer Harvey wins Barclays Africa B2B business

Issued by Mortimer Harvey

Red & Yellow launches industry-driven creative diploma at JHB campus

Issued by Red & Yellow


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Branding
Branding in a digital world: Why having a strong identity matters
Branding in a digital world: Why having a strong identity matters

Mike dos Santos

With the various events and happenings that have played a part in shaping the year's socio-political landscape (both internationally and locally), 2016 is widely being dubbed a 'Year of Identity'... read
Three ways to get your brand trending on Twitter
Three ways to get your brand trending on Twitter

Skhumbuzo Tuswa

If you work in the content and branding space, you'll know how great it feels to log onto your Twitter account and see your brand's hashtag in the top trends. A plus is also that it's so objective... read
Revolutionary brand activations and great coffee with Gawk at Fespa 2016

Issued by Gawk

Changing with the changing face of South African families

Mbali Cindy, Issued by Mortimer Harvey

CSI
How we're Touching Lives in Rwanda

Spero Patricios, Issued by Launch Factory

Digital
Facebook Messenger adds live video broadcasting
Facebook Messenger adds live video broadcasting
Facebook Messenger on Thursday added the ability to stream live video, adding a feature enjoyed by fans of rival application Snapchat... read
The real business of digital transformation
The real business of digital transformation

Desmond Struwig

Sensationalism. What better way to provoke a response from an audience than through sensationalism? It is a tool used often by the famous, but while their use may be a lot noisier, it is not exclusively theirs for the taking... read
Are you an addict?

Issued by Columinate

Adclick Africa launches its SME Marketing Services business unit at Leaderex 2016

Issued by Adclick Africa Media Group

Paving the way for women in content and VR development, Amelia Thiart a recognised innovator

Issued by Global Access

Why optimise your audience?

Issued by Exponential


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Direct Marketing
Entries for Assegai Awards close this week
Assegai Awards 2016 - Two new awards to capture

Issued by Assegai Awards

Entrepreneurship
BRICS Masterclass Breakfast invitation

Issued by Regent Business School

Events & Conferencing
#BODJHB: Finding the 'perfect' business partner
#BODJHB: Finding the 'perfect' business partner

Jessica Tennant

"There is absolutely no such thing as a perfect fit, but there is something called a right fit," said Andrea Kleinloog, co-founder of Anatomy Design, introducing her talk on 'Partnerships: Finding the perfect fit' at the Johannesburg version of Business of Design earlier this month. read
Escaping the madding crowd proves good business sense

Issued by espAfrika

Exhibitions
Wedding Expo visitors learn relationship tips from Bulletproof Marriage

Issued by Universal Church of the Kingdom of God

Media
Cleopatra Jones is Journalist of the Year at 2016 RDMAs
Cleopatra Jones is Journalist of the Year at 2016 RDMAs
The Diageo SA Responsible Drinking Media Awards (RDMAs), which recognise journalists and media at large for their positive efforts to influence perceptions and habits related to the irresponsible use of alcohol... read
SAFREA and AFJK announce alliance to advocate for media freelancers of Africa

Issued by SAFREA

Ornico launches Open Africa with GIBS

Issued by Ornico

Mobile
New Ericsson report on consumers' need for speed outweighs network coverage
New Ericsson report on consumers' need for speed outweighs network coverage
A new report from Ericsson ConsumerLab, Experience shapes mobile customer loyalty, says that the widely used customer loyalty measurements in the telecom industry have not changed as much consumer behaviour has... read
Jupiter CT takes home a Smartie

Issued by The Jupiter Drawing Room Cape Town

PR & Communications
#GoForGold - Five qualities of Olympic athletes junior PR pros can learn from
#GoForGold - Five qualities of Olympic athletes junior PR pros can learn from

Jillian Penaluna

Most of us will never compete in the Olympics. However, while your career path may not have you running 400m in under 45 seconds or somersaulting your way to eternal Olympic glory, there are certain qualities you can learn from Olympic athletes that will help you pole-vault your way up the corporate ladder... read
Project or retainer for your PR? What to choose when
Project or retainer for your PR? What to choose when

Rebecca Cronje

Unless you're a blue-chip who needs a professional PR on-call in case a crisis comes up, you may wonder whether you need a retainer or if a project will do. Both have their merits but should be chosen, like most things, with some know-how. Here are the pros and cons of both... read
PR in the boardroom - pipedream or reality?

Sarah Gooding-Kobus

A press release is really just a last resort

Chris Moerdyk, Issued by Chris Moerdyk

AMEC launches Measurement Month 2016

Issued by Ornico

Production
Canon and Axis change global sales and marketing framework for network video products and solutions

Issued by Canon SA

Revlon 'Unforgettable', directed by Mpho Twala

Issued by Velocity Afrika

Publishing
Sally Andrew wins Nielsen Booksellers' Choice Award

Issued by Penguin Random House SA

Penguin Random House South Africa wins 2016 Sefika Trade Publisher of the Year Award

Issued by Penguin Random House SA

Radio
OFM Music Awards seeks to honour SA's best

Issued by OFM Radio

Vote for the Kaya FM Sports team at the Gauteng Sports Awards

Issued by Kaya FM 95.9

Kaya FM unveils dynamic shows and new on-air presenters

Issued by Kaya FM 95.9

Recruitment
Mirror, mirror - Inside and outside, there's only ever one corporate brand

Issued by Blue Moon Corporate Communications

Research
Turning findings into insights

Nigel Hollis, Issued by Millward Brown

A new socio-economic segmentation system for the South African media industry

Issued by TNS Global

Sales
Sales vs Engineering - building effective teams
Sales vs Engineering - building effective teams

Johan Hanekom

Whether in the workplace, professional sports, or your local community, team building requires a keen understanding of people, their strengths and what gets them excited to work with others... read
Promoted content
Boost sales with Powerhouse Sales Activate

Issued by Powerhouse Advertising

Social Media
Marketing products on social media
Marketing products on social media

Mike Saunders

Historically, product-orientated businesses have struggled in social media circles. A focus on product promotion and sales have meant that these social presences have, historically, been very bland and boring. read
TV
Inside TV & Film with Rose Anderson
Inside TV & Film with Rose Anderson
New York Festivals spoke with executive director of the NYF Film & TV Awards, Rose Anderson, on the award-winning work given during the event, and her remarks on the new categories... read
Popular fishing shows WildFly and Inside Angling can now be enjoyed by anglers around the world

Issued by GT Productions

Win A Home winners announced

Issued by Private Property

Youth Marketing
Are you struggling to understand Generation Y in the workplace?
Are you struggling to understand Generation Y in the workplace?

Antoinette Pombo

Generation Y, also known as millennials, were born between 1982 and 2003. They're between the ages of 13 and 34, so they're either in high school, tertiary institutions or employed in junior to mid positions... read
International
Twitter offers video creators share of ad money
Twitter offers video creators share of ad money
Twitter on Tuesday began offering video creators a cut of ad revenue in a move that could help it better compete with YouTube and Facebook for content viewers seek... read
Ad Stars announces winners
Ad Stars announces winners
On Saturday 27 August 2016, the winners of the ninth annual Ad Stars awards were announced at a gala ceremony in Busan, South Korea... read
More International
Business
Sarah Collins of Wonderbag launches the global Coalition of Action
Sarah Collins of Wonderbag launches the global Coalition of Action
Sarah Collins, social entrepreneur and founder of the Wonderbag, launched the Coalition of Action on Wednesday, 31 August in Cape Town to unite communities and leaders across the globe to address many of the world's 2030 Sustainable Development Goals... read
Multimedia
Women in advertising - Debra Mallowah
Women in advertising - Debra Mallowah
Susan Credle, global chief creative officer at FCB, spoke to women in advertising during the DStv Seminar of Creativity. In this episode she speaks to Debra Mallowah, VP personal care at Unilever Africa. - View/Rate
Women in advertising - Sarah Personette
Women in advertising - Sarah Personette
Susan Credle, global chief creative officer at FCB, spoke to women in advertising during the DStv Seminar of Creativity. In this episode she speaks to Sarah Personette, head of business marketing at Facebook. - View/Rate
New business
  • Pfizer appoints MediaCom - more info
  • Contiki SA appoints Flume - more info
  • Tribeca Public Relations wins Franklin Covey SA - more info
  • CN&CO wins Olympic athletes' PR account - more info

More accounts  Submit a New account
New appointments
  • Times Media appoints national sales manager - more info
  • New appointment for the House of Brave - more info
  • Rogue Agency appoints client service director - more info

More people  Submit a Person
Jobs offered
Mid-Senior Digital Project Manager - Johannesburg
Firewater GroupFirewater Interactive is seeking a project manager ('ring leader') to manage our studio of designers, developers, content and account managers. Read more >>



Senior PR Account Executive - Johannesburg
We're looking for a dynamic, highly organised PR account executive to join our digital PR agency. You need to be passionate about PR and love what you do. Read more >>



Head of Social Media - Johannesburg
Fast growing G&G Digital is looking for a head of social media to lead our social team in developing innovative and highly effective campaigns for our clients prestigious brands. Read more >>



Digital Sales Executive - Cape Town
Mark 1Mark 1 is a technology-driven and creatively focused digital media business. We are hiring a sales executive to join our expanding team. Read more >>



Online Sales Executive - Cape Town, Johannesburg
Bizcommunity.comJoin www.bizcommunity.com, SA's leading B2B news publisher in Cape Town and Johannesburg. We are looking for a talented and motivated individual who has a solid sales track record. Read more >>



Digital Writer/Content Creator - Johannesburg
We require an experienced writer/ content creator to join our social team. Must be a highly creative, inventive, innovative and courageous idea generator and writer across various forms of multimedia. Read more >>



Executive Creative Director - Cape Town
Ad TalentA full-service international development agency is seeking an executive creative director to lead the creative team and launch the Cape Town office. Read more >>



Writer/Journalist/Copy Editor - Cape Town
Integrated Media is looking for a mid journalist/writer/copyeditor with a passion for mountain biking to join our Full Sus #MTB team. Read more >>



Graphic Designer/Art Director - Johannesburg
So InteractiveWe are looking for a talented and experienced graphic designer to apply for this great opportunity as a creative at So Interactive Digital Agency. Read more >>



Digital Account Manager - Rivonia
So InteractiveWe are looking for an account manager that is a dynamic, business orientated person to manage existing clients. Accuracy and planning is the key to the success of this position. Read more >>



Media Sales Manager - Sponsorship/Exhibition - Cape Town
Great opportunity for a senior sponsorship and expo sales manager with proven ability to sell consultatively. Read more >>



Creative Talent Scout - Cape Town
The Talent BoomCreative talent scout wanted at The Boom House in Cape Town. We're looking for a recruiter (or wanna be recruiter) with digital and creative experience to help find great talent! Read more >>



Mid-Senior Graphic Designer - Pretoria
We are urgently looking for a passionate and dedicated graphic designer with a good design eye to join our creative team! Read more >>



Senior Digital Marketer - Nelspruit
Joanne Pollard AssociatesExperienced digital marketer required to execute/run all digital branding activities for an exciting tourism company. Conversant with web/ social media including creative ability. Immediate vacancy. Read more >>

Executive Assistant/Business Manager - Cape Town
Innovative, efficient person required to assist MD with management and development of two businesses. Extensive opportunity for growth. Full-time, flexible hours, work from home/office - Southern Suburbs, Cape Town. Read more >>


Account Manager - Cape Town
Middleweight account manager required for communications / project management firm, Cape Town. Read more >>





New events to diarise
Customer journey design course
Brandlove - 5 Sep 2016 to 6 Sep 2016, Johannesburg


Developing a media strategy
Institute for the Advancement of Journalism - 5 Sep 2016 to 7 Sep 2016, Johannesburg


Mitigating a media crisis
Institute for the Advancement of Journalism - 8 Sep 2016 to 9 Sep 2016, Johannesburg


Design thinking for brand building
Vega School - 8 Sep 2016, Durban | 8 Sep 2016 to 9 Sep 2016, Johannesburg | 8 Sep 2016 to 9 Sep 2016, Pretoria | 8 Sep 2016 to 9 Sep 2016, Cape Town


Social media marketing bootcamp
8 Sep 2016, Johannesburg


Writers Gym
Institute for the Advancement of Journalism - 14 Sep 2016 to 16 Sep 2016, Johannesburg


Digital Media Africa
WAN-IFRA - 28 Sep 2016 to 30 Sep 2016, Johannesburg


African Entrepreneurship Exchange 2016 Breakfast
Makamba Online - 29 Sep 2016, Johannesburg


Internal communications with a purpose
Institute for the Advancement of Journalism - 5 Oct 2016 to 7 Oct 2016, Johannesburg


InDesign digital
Multidimensions - 6 Dec 2016, Johannesburg



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Upcoming events
Meltwater Outside Insight - Growth-Hacking your Marketing Strategy - 8 Sep 2016, Johannesburg
Join Meltwater, our guest speakers, and 150 of SA's top marketers in Johannesburg on Thursday, 8 September, for our free Outside Insight event: Growth-hacking your marketing strategy. Read more >>

Two-day writing course
Quo Vadis Communications - 7 Sep 2016 to 8 Sep 2016, Johannesburg


Social Media for Marketing Course
Cerebra - 7 Sep 2016 to 28 Sep 2016, Johannesburg


Tshwane Youth Business Expo
DIMPLEFACE MEDIA - 10 Sep 2016, Pretoria


Noticeboards
Magazine for sale
[Other] Two niche titles are for sale with high profit, low cost, no fixed costs nor permanent staff, work from home, long established, long term advertisers.

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William James
"Be not afraid of life. Believe that life is worth living, and your belief will help create the fact."
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"Happy are those who dream dreams and are ready to pay the price to make them come true."
Epictetus
"First say to yourself what you would be; and then do what you have to do."
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G2Design is a small Stellenbosch-based visual communication agency with big ideas. We are a team of visionaries who welcome the challenge of each new project and combine world-class design with pioneering web development.

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