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Director at Cultivate Communications
Project or retainer for your PR? What to choose when

Unless you're a blue-chip who needs a professional PR on-call in case a crisis comes up, you may wonder whether you need a retainer or if a project will do. Both have their merits but should be chosen, like most things, with some know-how. Here are the pros and cons of both...

By Rebecca Cronje 29 Aug 2016

What makes a good PR campaign great? Top traits of Cannes Gold Lion winners

Last week was the big reveal of the 2016 Cannes Lions winners and, like millions of others around the world, I was eager to see what PR had done this year to scoop the coveted category prize...

By Rebecca Cronje 29 Jun 2016

Is PR still relevant?

This is a summary of the talk I gave at @MarketingIndaba in Cape Town on 25 May.

By Rebecca Cronje 26 May 2016

How to create buy-in and influence buy-ing

Why a good reputation and brand can lead to more sales...

By Rebecca Cronje 20 Jan 2016

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