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Marketing & Media South Africa

Celebrating African creativity with new research currency

Mike Broom asks where marketing research is going, particularly when you factor in the weak economy, budget cuts and greater complexity and the complexity of modern life in general. Broom says the bottom line of marketing research is still to gain better understanding of consumers.

In this light, Terry Murphy says the new OOH measurement currency should bring even more growth to the outdoor advertising industry, particularly based on how the introduction of similar currencies has impacted other countries.

We also put on our fun hats to go further Behind the Loeries 2016 with Suhana Gordhan, creative director at FCB Africa and newly nominated Loeries committee and board member. Known for her work on the 'Last Dictator Standing' Mugabe Nando's ad, Gordhan is proud of African creativity and has a strong commitment to growing creativity in this country and on this continent

Fittingly, May sees the launch of our #AfricaMonth feature. You can look forward to exclusive interviews and thought leadership throughout the month on all things Africa, such as our articles on the Van Schaik bookstore expanding further into the continent and the importance of 'local format' TV content. Don't forget to join the conversation by using the hashtag #AfricaMonth when you tweet us!

Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news".



Weekly top stories
Where is marketing research going?
[mike broom] The question is provoked by the weak economy, budget cuts and greater complexity... read


[Behind the Loeries] with... Suhana Gordhan

Leigh Andrews

In addition to her role as creative director at FCB Africa, where she's the creative lead on Famous Brands' Wimpy and Coca-Cola South Africa, Suhana Gordhan is a member of the Loeries board... Read

OOH measurement currency should bring even more growth

Terry Murphy

The launch of SA's first measurement currency for OOH advertising is just around the corner. What does this mean for the industry? Here's how the introduction of similar currencies has impacted other countries... Read

#AfricaMonth: Hitting the buzzer for local TV format

Leigh Andrews

'Local game show' doesn't necessarily mean endless reruns of Noot vir Noot. Launch Factory's GM: branded content Apollo Zake explains how Down for the Guap scooped a SAFTA after running for just one season, and the importance of creating African content... Read

Loeries Creative Week Durban
[Loeries 2016] Learn how to enter...
The Loeries' next round of 'How to Enter' workshops will take place in both Cape Town and Johannesburg on Wednesday, 4 May... read
Marketing
What House of Cards teaches marketers about echo-chambers and filter bubbles

Luke Turnbull

In a recent episode of Netflix's House of Cards, Kevin Spacey's character accuses the Republican opposition leader of manipulating a search-engine to ensure that voters would be conditioned to vote Republican... read
The use of controversy in selling more products

Boris Dzhingarov, Issued by Monetary Library

Creating scalable development with growth hacking

Susie Dinneen, Issued by Amorphous




Advertising
Creative Circle releases 2015 agency rankings
The Creative Circle has released its official 2015 agency rankings for group and individual. The results are as follows... read
#CommerceMonth: Time for a Brave marketing tribe to emerge

Leigh Andrews

House of Brave is making 2016 its most successful year so far, having won all the business it's pitched for. MD Andrew Shuttleworth lets us in on the secret to that success, which is largely based on how their clients interpret 'ROI', especially in a tricky economic climate... read
#CommerceMonth: Putting agency management on the map

Leigh Andrews

Take an 'agency management agency' that started in a spare room in 2008. Fast-forward to 2016 and Magnetic has just been appointed as management platform of choice for two Dentsu Aegis Network brands... read
[Orchids & Onions] Salute Ford for keeping wheels turning

Brendan Seery

What is the strongest attribute of a successful global brand? Longevity. The longer you go on, the better you get - as long as you realise you have to care for and nurture your brand and its icons... read
Millward Brown announces South Africa's Top 10 Best Liked Ads for Q3 & Q4 2015

Issued by Millward Brown

Millward Brown's Best Liked Ads list celebrates South Africa's favourite TV commercials. These are the ads that have been rated as the best liked by the South African audience whom we believe to be the most important critic... read
World-class partnership, world-class results

Issued by AdMakers

Weber appoints Grey as its first global agency

Issued by Grey

Kyle Lewis directs Loeries promo for Native VML

Issued by Arcade Content

Need a cheerleader? Peter Heaney's your man

Issued by Spitfire Films

Branding
#HappinessMatters: Designing a purpose-driven internal brand

Sindy Peters

In motivating his argument on how to design a successful internal brand, Kirby Gordon, VP of Sales and Distribution for FlySafair, referred to career analyst Dan Pink's three elements that drive employees: autonomy, mastery and purpose. read
#CommerceMonth: [Behind the Selfie] with... Richard Wood

Leigh Andrews

This week, we find out what's really going on behind the selfie with technophile Richard Wood, national retail solutions manager at Graffiti Retail Solutions... read
Building multinational brands in Africa: a business perspective

Marthinus Van Loggerenberg, Issued by FCB Africa

Design
Decorex Cape Town lines up design stars
Decorex Cape Town, which takes place from 29 April to 2 May at the CTICC, promises a line-up of both established names and exciting emerging talents... read
It all begins with a pencil x logic and magic

Issued by Red & Yellow

Digital
Lessons from Lemonade for content marketers

Tokiso Molefe

Beyoncé broke the internet... AGAIN. What was her strategy? Visual content. What was the content? She told a story. A story that had people worldwide engaged and glued to their screens (TV, computer monitors and mobile devices). Every content marketer's dream... read
Industry 4.0: SA gets digital

Danette Breitenbach

In South Africa, a surge is expected in digital in five years' time, with the current level of digitisation and integration expected to rise from 27% to 64%... read
Serve your customers better with smart addresses

Issued by AfriGIS

Exhibitions
The boys are back in town at Decorex
Sponsored by Natural Stone Warehouse, the all-new Top Man showcase at Decorex Cape Town, kicks off today, 29 April and runs until 2 May 2016, at the Cape Town International Convention Centre... read
Media
Closing date for MultiChoice Media Breakthrough Innovation Challenge extended
The closing date for entries into MultiChoice Media Breakthrough Innovation Challenge has been extended to 28 and 29 April 2016 for venue recordings and 2 May 2016 for online submissions... read
Don't be a Christmas tree!

Sarah Heuer

Dear PUNKtuator. I love punctuation. I want to tattoo a few marks on my skin - that's real love, usually reserved for the sweethearts and mums of sailors and bikers. And I think there are a lot of very good reasons for you to love it and embrace it in all your copy as well... read
Annual Local Media Excellence Awards selects judges
Mobile
We're going on an adventure!

Issued by 4i Mobile

Newspapers
The Star celebrates local workers
The Star newspaper's photography team has compiled a photo series to be featured in today's newspaper to commemorate Worker's Day ahead of the public holiday... read
Final AMPS figures reveal top readership in newspapers
In the final AMPS survey, AMPS 2105, conducted for the publishing industry, core titles in the Times Media stable have continued to grow their audiences despite the -3.6% overall drop in newspaper readership in South Africa... read
Online Media
Nielsen releases study on SA's fledgling VOD sector
Nielsen has released its latest study on South Africa's fledgling video-on-demand (VOD) sector, indicating that the projected growth of VOD programming services in South Africa has the potential to create opportunities for all players in the media ecosystem... read
OOH
TractorTracking a game changer in transit advertising

Issued by Tractor Outdoor

PR & Communications
Managing reputational risk in the age of social media

Christelle Marais

According to a study by the World Economic Forum, more than 25% of a company's market value is directly attributable to its reputation... read
Press release syndication

Marisa Louw

A grossly misunderstood phrase, 'syndication'... read
#CommerceMonth: Putting a name to PR business expertise

Leigh Andrews

Hot off the back of their PRISM Award 'campaign of the year' win, PR Expert shares insight into the top five PR trends of the moment as well as the importance of mentorship in building the industry's future professionals... read
The One Club announces 2016 One To Watch winners

Issued by One Club

Brand inc helps launch unique sporting platform that showcases African talent

Issued by Brand inc

Radio
New Good Hope FM line-up from May
Good Hope FM has announced a new line-up from Monday, 2 May 2016. In response to its listeners' earlier travelling routines, the 'Breakfast Show' will kick off an hour earlier at 5am and will be presented by Good Hope FM personality, Nigel Pierce, until 8am... read
What I know for sure about podcasts

Warren Harding

Earlier in the year, I wrote a piece for BizTrends 2016, titled 'The push for podcasts in 2016', where I looked at why I thought podcasts would be popping up more in 2016, what makes them so popular for listeners and why brands need to think about them... read
Kaya FM presents Unplugged sessions served with fine food fusions by Castle Milk Stout

Issued by Kaya FM 95.9

Kaya FM Mother's Day brought to you by SPAR

Issued by Kaya FM 95.9

Multi-talented media personality joins Algoa FM breakfast

Issued by Algoa FM

Recruitment
Confessions of a content manager: Talent retention and the art of letting go

Marco Golz, Issued by National Positions South Africa

Social Media
If a picture is worth a thousand words, what is 30 billion pictures worth?

Hitendra Naik

The entire ecosystem around visual technology has to evolve - not least of all in terms of storage and device processing power. And that's just a drop in the ocean of what's to come... read
Zuckerberg tightens grip as Facebook profit soars
SAN FRANCISCO - Facebook has fielded a plan to tighten Mark Zuckerberg's grip on the helm as the booming social network reported stellar profit... read
Overview of Facebook Q1 stats, highlights
Facebook has announced its first quarter results. Below are some of the highlights and an overview... read
TV
SABC in bid to add three more channels
The South African Broadcasting Corporation (SABC) is pulling all external advertising for jobs and tenders in any print or other media... read
International
Creative Panels Sessions at 2016 New York Show explores brand disruption
New York Festivals and its 2016 partners, New York Women in Communications, The Content Council, Weber Shandwick and Miami Ad School, will present a powerhouse of creative panels, which will explore campaigns that-intentionally or not-got people talking about more than the brand on 19 May 2016... read
Gannett bids for Tribune Publishing newspaper rival
WASHINGTON - Gannett on Monday announced a bid for Tribune Publishing for $815 million, in a deal that would consolidate the owner of USA Today with the Los Angeles Times and Chicago Tribune... read
Jury members selected for Lions Entertainment
The jury members for the Entertainment Lions and the Entertainment Lions for Music have been selected. Bringing together brands and creators, the event encompasses how content is incorporated into mainstream culture through effective storytelling and compelling content... read
English teaching film from Poland beats Game of Thrones at NYF
Olive Green, a film-based course of English, designed by the SuperMemo World publishing house from Poznan in Poland, was awarded a Gold World Medal at the New York Festivals World's Best TV and Film. Competing in the Entertainment category, it triumphed over a production based on Game of Thrones by HBO Home Entertainment... read
RB & Lions Health Innovation Hack to tackle air pollution
Lions Health, RB and Save the Children have joined forces to tackle air pollution with a unique innovation hack, from 18-19 June 2016, as part of the International Festival of Creativity in Cannes... read
Finalists announced for Inclusive Design Challenge of NYF Torch Awards
New York Festivals, which launched the Torch Awards in 2014 to champion young creative talent, has announced the finalists for the Inclusive Design Challenge, being held in New York on 18 May 2016. For the 2016 Torch Awards, New York Festivals collaborated with The Institute for Human Centered Design (IHCD)... read
Jessica Alba, Michelle Obama win Webby Awards
SAN FRANCISCO - Actress turned entrepreneur Jessica Alba and US First Lady Michelle Obama were among celebrities and technology titans honoured on Tuesday with Webby Awards for "excellence on the internet." read
One Show's Creative Week schedule released
The One Club has released the Creative Week schedule, taking place from 9-13 May 2016 in New York, and Ellie Kemper and Michael Ian Black will host The One Show. Creative Week partners include Pandora, Pinterest and American Printing Co... read
Healthcare advertising college competition winners
The Global Awards has announced the 2015 Young Globals Student Competition & Internship award winners in the only college/portfolio school competition for healthcare advertising. read
Winners of 2016 TV Connect Industry Awards
LONDON. As part of TV Connect, the world's leading event in connected entertainment organised by Informa Telecoms & Media, which took place from 26 to 28 April 2016, the winners of the 2016 TV Connect Awards were announced... read
Reminder to enter 2016 New Stars AD competition
More International
Africa
The state of media freedom in Africa
Over 40 journalists and media experts assess the state of media freedom and expression, access to information and media pluralism and diversity in sub-Saharan Africa... read
More Africa
New business

More accounts  Submit a New account
New appointments
  • Two new appointments for Grey Africa - more info
  • Bolton Footwear appoints group head of marketing - more info
  • New chairperson at The Valuator Group - more info

More people  Submit a Person
Jobs offered
Senior Graphic Designer - Johannesburg
Open Door RecruitmentForm part of a multi-disciplinary team with in-house capabilities across art, copy, digital and design. Consider, interpret, layout and perfect consumer engagement across a range of sub brands. Read more >>



Advertising Sales Executive - Johannesburg
AutoReachA vibrant and unique Johannesburg-based OOH (out-of-home) media owner is currently recruiting a young and energetic medium-weight sales executive to join their team. Read more >>



Information & Reservation Consultant (Mobile) - Cape Town
Cape Town Tourism currently seeks to appoint a suitably qualified and experienced information and reservation consultant. Applications close 4 May 2016. Read more >>



Marketing Manager Global - Cape Town
Ayanda Mbanga CommunicationsDistell Ltd currently seeks to appoint a suitably qualified and experienced marketing manager global Ref DIS 712. Applications close: 4 May 2016. Read more >>



Design/UX Manager - Johannesburg
New Media TalentDesign and UX (user experience) manager is needed to oversee a team of web designers who are focused on a set of UX capabilities across numerous products. Read more >>



Digital Writer/Content Creator - Johannesburg
Passionate writer and content creator to join our social team. Must be a highly creative, inventive, innovative and courageous idea generator and writer across various forms of multimedia. Read more >>

Account Manager - Cape Town
IOL has an exciting opportunity for an account manager who will be responsible for selling IOL's digital media platforms. Position is open to a qualified, experienced, target driven person Read more >>


Regional Sales Manager - Cape Town
IOL has an exciting opportunity for a business development manager. responsible for introducing, selling IOL's digital media platforms, expanding of marketing partnerships and developing new business relationships. Read more >>


Advertising Operations Manager - Cape Town
IOL has an exciting opportunity for an advertising operations manager role that involves real-time reporting and optimisation techniques that leverage multiple data points across digital platforms. Read more >>





New events to diarise
Media relations
PRISA - 6 May 2016, Randburg


The art of storytelling - speech and script writing
PRISA - 10 May 2016, Randburg, Johannesburg


Stakeholder Reputation Management Master Class
The Reputation Go-to Guy - 11 May 2016 to 12 May 2016, Johannesburg


Video For Social - Free Workshop in Joburg
Red and Yellow School - 12 May 2016, Johannesburg


South African Cultural Observatory Conference
South African Cultural Observatory - 16 May 2016 to 17 May 2016, Port Elizabeth


Internal communication management
PRISA - 16 May 2016 to 17 May 2016, Randburg, Johannesburg


Communications strategy and skill
Institute for the Advancement of Journalism (IAJ) - 23 May 2016 to 25 May 2016, Johannesburg


Miss Nellmapius 2016
Tulips Unlimited Models Agency - 4 Jun 2016, Pretoria


Brandlove customer journey design course
Brandlove - 16 Jun 2016 to 17 Jun 2016, Cape Town | 7 Jul 2016 to 8 Jul 2016, Johannesburg


Upcoming events
Health Systems Trust Conference - 4 May 2016 to 6 May 2016, Boksburg
The HST gathering comes at a critical time when the world shifts its focus from the Millennium Development Goals to the Sustainable Development Goals. Read more >>

Digital branding and reputation management
Provox Centre for Public Relations & Communication - 4 May 2016 to 6 May 2016, Ferndale, Randburg


Presentation skills
AO Development - 9 May 2016 to 10 May 2016, Johannesburg


Layout and design 101
Institute for the Advancement of Journalism - 9 May 2016 to 11 May 2016, Johannesburg


Journos Gym
Institute for the Advancement of Journalism - 10 May 2016 to 12 May 2016, Johannesburg


Quotes
Aesop
"No act of kindness, no matter how small, is ever wasted."
Roman Payne
"You must give everything to make your life as beautiful as the dreams that dance in your imagination"
Daniel Kahneman
"It's a wonderful thing to be optimistic. It keeps you healthy and it keeps you resilient."
Jalal ad-Din Rumi
"When you do things from your soul, you feel a river moving in you, a joy."
Steve Maraboli
"Plant seeds of happiness, hope, success, and love; it will all come back to you in abundance. This is the law of nature."

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