Millward Brown's Best Liked Ads list celebrates South Africa's favourite TV commercials.
These are the ads that have been rated as the best liked by the South African audience whom we believe to be the most important critic - the person who ultimately chooses to buy your brand or not. Babies, cute kids and celebs are still engaging audiences, and the local is lekker trend continues and becomes even more emotive; with local humour and authenticity hitting the mark with slice of life stories that tap into fundamental human truths.
|#1 ad Q3 2015 ||#1 ad Q4 2015 |
|Telkom The works for Business DDB South Africa||Vodacom Wedding – Ogilvy & Mather Johannesburg|
Click here to view all the ads for Q3 & Q4 2015.
Adtrack™ is Millward Brown's proprietary advertising testing system, evaluating the impact and liking of all brand advertising in South Africa for over 30 years. The resultant database stands at over 90,000 TV adverts tested, and more than 1.1 million interviews conducted, making this database one of the largest of its kind in the world. For more info on what Adtrack can do for you, contact email@example.com