Closing date for MultiChoice Media Breakthrough Innovation Challenge extended

The closing date for entries into MultiChoice Media Breakthrough Innovation Challenge has been extended to 28 and 29 April 2016 for venue recordings and 2 May 2016 for online submissions.

The idea is to capture new ideas and business models that can change the future of media. This partnership includes the Nedbank Stellenbosch University LaunchLab Business Incubator Ideas and Lift-Off Programmes, which allow corporates access to external breakthrough innovations in their industry.

MultiChoice is interested in finding new ways of:

Content consumption: collecting and analysing the behaviour and preferences of consumers
Content production: content creation
Content processing and distribution: delivering entertainment

The programme extends across all universities in the Western Cape, tapping into student and non-student entrepreneurs as well as communities of innovative thinkers and creators.

Philip Marais, CEO of the Nedbank Stellenbosch University LaunchLab Business Incubator, said that this is an exciting partnership for the LaunchLab and enables a focused innovation approach. “We have been running the pitching platform for more than three years and many good ideas have been pitched in the paid media vertical. However, this year participants in the paid media vertical will have an opportunity to showcase their business ideas to MultiChoice and, if successful, win a share of over R100,000 in seed funding and incubation support in the Nedbank Stellenbosch University LaunchLab facility. The prize categories are: R50,000 first, R30,000 second and R10,000 third. This is an awesome opportunity for any aspiring entrepreneur,” he concludes.

For more information, go to www.launchlab.co.za/breakthrough-innovation.